For tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book.

But here’s the big question: should you own your website, or rely on third-party platforms like Wix, Squarespace, or FareHarbor?

In this episode, we’ll explore why owning your website is more than just a technical choice — it’s a strategic decisionthat impacts visibility, flexibility, and long-term growth.

In the world of tourism marketing, there’s no shortage of excuses.

• “We don’t have time.”
• “We don’t have the budget.”
• “We’re too busy running the business.”

But here’s a truth that’s uncomfortable for many tour operators: the single biggest difference between those who succeed and those who don’t… is effort.

In this episode, we’re getting real. It’s not about tools or trends or tips — it’s about the mindset needed to actually grow your business. Because often, the problem isn’t resources. It’s resolve.

Let’s talk about why trying harder — and making the decision to truly commit — is the first, most essential step to unlocking the results you’ve been chasing.

In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention.

One powerful way to elevate a brand and position yourself as an authority is by writing and self-publishing a book. Whether it’s a guide to your destination, a behind-the-scenes look at the travel industry, or the personal story behind your business, a book can transform the way travellers see your brand.

In this episode, we’ll explore why self-publishing a book can be a game-changer for tour operators — from establishing credibility and growing an audience to driving bookings and building long-term brand value.

In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take away.

But here’s the challenge: creating a logo that looks good isn’t enough. It needs to capture the essence of your brand, resonate with your audience, and stand the test of time.

In this episode, we’ll explore the do’s and don’ts of designing a powerful tourism brand logo. From colour choices and typography to timeless design principles, these strategies will help you build a visual identity that inspires trust, recognition, and bookings.

Creating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations.

And sometimes, the hardest part isn’t the writing itself… it’s finding ideas worth sharing.

In this episode, we’ll explore practical strategies to overcome creative block, tap into storytelling opportunities, and generate fresh content ideas that connect with your audience — without feeling stuck staring at a blank screen.

In today’s business landscape, companies are investing more than ever in corporate experiences — from incentive travel and retreats to team-building activities and executive getaways.

For tour operators, this growing demand represents a significant opportunity. Businesses are searching for partners who can deliver unique, customised experiences that strengthen company culture, boost employee engagement, and leave lasting memories.

In this episode, we’ll explore practical strategies tour operators can use to market corporate experiences effectively, attract high-value clients, and position themselves as trusted partners for business travel and events.

In today’s fast-changing tourism industry, digital marketing has become the driving force behind attracting new travellers, building loyalty, and growing a successful tour business.

But for many operators — especially small to medium-sized businesses — keeping up with trends, creating engaging content, and reaching the right audience can feel overwhelming.

This is where Artificial Intelligence is starting to change the game.

AI is transforming how tour operators approach digital marketing — making campaigns smarter, more efficient, and personalised than ever before.

In this episode, we’ll explore how AI tools can help tour operators elevate their marketing, improve customer engagement, and grow bookings — without adding extra strain on time or resources.

elcome to today’s episode, where we’re diving into one of the biggest mistakes tour operators make — and why it could be costing them bookings, visibility, and long-term growth.

In the world of tourism, there’s a persistent myth that holds many businesses back: the belief that marketing is a cost — an expense to minimise whenever possible.

But here’s the truth: marketing isn’t a cost at all. Marketing is an investment. It’s the fuel that drives growth, builds trust, and ensures your tours don’t get lost in an overcrowded market.

By the end of this episode, you’ll understand why viewing marketing through the wrong lens can limit your potential, and what to do instead.