Épisodes

  • Why Authenticity Builds Better Client Connections || LHLM Takeout

    Why Authenticity Builds Better Client Connections || LHLM Takeout
    Dec 17 2025
    Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients. Sign up for Chris’s weekly email: practicetipoftheweek.com Read Chris’s book! - Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: Earley, Christopher Chris Earley is the founder and CEO of the Earley Law Group Injury Lawyers in Boston, Massachusetts.
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    19 min
  • Know Your Enemy—Or Your Competitors, At Least!

    Know Your Enemy—Or Your Competitors, At Least!
    Dec 10 2025
    Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research. The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we’ll all get there eventually. Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm. Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube. Suggested LHLM Episodes: Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    1 h et 2 min
  • The Truth About Marketing Attribution || LHLM Takeout

    The Truth About Marketing Attribution || LHLM Takeout
    Dec 4 2025
    Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows. This is just a small appetizer. Check out the extended interview on YouTube!
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    8 min
  • Don’t Get Duped: How to Spot BS Marketing Metrics

    Don’t Get Duped: How to Spot BS Marketing Metrics
    Nov 26 2025
    It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle. The News: Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good. 🎧 Listen Next: Mindful Gifting || Resolutions Past and Future Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    30 min
  • Stuff You NEED to Know to Rank in Local Search with Darren Shaw

    Stuff You NEED to Know to Rank in Local Search with Darren Shaw
    Nov 12 2025
    Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm! The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587 Listen Next: How to Rank with Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    59 min
  • Not All Leads Are Created Equal

    Not All Leads Are Created Equal
    Oct 22 2025
    Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for business success, do small firms have enough data to make it useful, whether it be for AI or other business growth needs? The guys discuss. The News: New lead products offer plenty of variety for your growth strategy! Check out the latest lead scoring products from Lawmatics (Qualify AI), Filevine (Lead Docket with LeadsAI), and Clio (Clio Grow Leads). Check out Bob Ambrogi’s detailed article for more on Lawmatics: Exclusive: Lawmatics Announces Qualify AI, A Sophisticated Lead Scoring Platform for Law Firms | LawSites Clio’s 2025 Legal Trends Report is ready for your perusal! We’ll dig into it here on the pod at a later date. Acquisitions… vLex & Clio Library are joining forces, and ShareDo joins Clio’s fold. Suggested LHLM Episodes: Clio’s All-In with Scorpion – Who Gets Stung? | Legal Industry | Lunch Hour Legal Marketing Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    39 min
  • Live! From LHLM Summit 2025

    Live! From LHLM Summit 2025
    Oct 8 2025
    Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google business tips to unreasonable hospitality to ad fatigue and so, so much more. The News: Legal Talk Network is a Signal Award finalist for the For the Innocent podcast featuring Amanda Knox! We’d love to get your vote on Signal Award Voting, and you can listen to the full episode here: The Amanda Knox Story: Her Fight for Justice on the Global Stage. Suggested LHLM Episodes: Tasty Tactical Tidbits || Don’t Call It a Rebrand Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    54 min
  • r/LHLM: Reddit Feeds the AI MACHINE

    r/LHLM: Reddit Feeds the AI MACHINE
    Sep 24 2025
    Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm. Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video Smith.ai launched an AI receptionist service. Might be worth a look, folks. Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO. Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    45 min