Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

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We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years.

We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business.

This is a marketing case study.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

Marketing News for the week ending Jan 2, 2026

New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.

This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about.

Here are the seven biggest marketing shifts happening in 2026 and more importantly, how you can take advantage of them for your 2026 marketing strategies.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides.

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We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.

We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.

Because here's the thing: in a world where products are becoming commoditized and AI can replicate almost anything, your brand recognition might be the only marketing moat you have left.

This is a marketing case study.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions that just doubled year-over-year.

And a streaming measurement deal that could finally give marketers the data they've been dreaming about.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

This is your Marketing News update for the week of December 15th, 2025.

Big week for marketers

Google just dropped their third core update of the year—right before the holidays.

Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers.

And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.

We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.

Then we'll give you the playbook so you can apply this to your business—whether you're selling software, services, or anything in between.

PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.

And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com