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MOCK, the podcast

MOCK, the podcast

Auteur(s): MOCK the agency
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 Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.2023 Art Marketing Marketing et ventes Réussite personnelle Économie
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  • Ep. 153 – The Power of Persuasion

    Ep. 153 – The Power of Persuasion
    Dec 17 2025
    In this captivating episode, Don and Rob explore the compelling dynamics of community decisions and the art of persuasion. As the holiday season unfolds, they tackle the hot topic of short-term rentals and how communication styles can influence outcomes. From assertive dialogues to the nuances of neighborhood debates, discover how voices can shape the landscape of our communities. Join us for a spirited discussion filled with humor, insights, and real-life anecdotes. Tune in for an episode that challenges your perspective and celebrates the power of effective communication. Don't miss this engaging conversation! Chapters
    • (00:00:00) - Intro
    • (00:00:46) - Holiday Hustle and Industry Reflections
    • (00:03:52) - The Power of Persuasion in Advertising
    • (00:06:48) - Community Engagement and Local Decisions
    • (00:09:49) - Communication Styles and Their Impact
    • (00:12:44) - The Evolution of Presentation Skills
    • (00:15:43) - Navigating the New Communication Landscape
    • (00:22:20) - Outro
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    23 min
  • Ep. 152 – One Hit Wonders: From Snuggie to Sriracha

    Ep. 152 – One Hit Wonders: From Snuggie to Sriracha
    Dec 10 2025

    In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets of consumers worldwide. Join us as we explore the stories behind these single-product successes and debate what truly makes a "One Hit Wonder." Tune in for a lively discussion filled with humor, insights, and a touch of nostalgia. Don't miss out on this episode of timeless tales and marketing marvels!

    Chapters
    • (00:00:00) - Intro
    • (00:00:34) - TikTok Success
    • (00:02:29) - Exploring Iconic Brands: Guinness and Beyond
    • (00:05:27) - One Hit Wonders in Business
    • (00:09:38) - Food Industry One Hit Wonders
    • (00:12:46) - Consumer Products: The Power of Simplicity
    • (00:15:28) - Innovative Products: WD-40 and More
    • (00:18:56) - Quirky Infomercial Hits
    • (00:23:06) - Wrap-Up and Listener Engagement
    • (00:24:07) - Outro
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    24 min
  • Ep. 151 – RFPs: Love Them or Hate Them?

    Ep. 151 – RFPs: Love Them or Hate Them?
    Dec 3 2025

    Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting responses to the thrill of winning new business, they reveal the nuances of navigating this essential yet challenging aspect of the industry. Join them as they explore the impact of RFPs on creativity, trust, and the ever-evolving landscape of agency work.

    Chapters
    • (00:00:00) - Intro
    • (00:00:40) - Celebrating Milestones and Social Media Success
    • (00:02:37) - The RFP Dilemma: Love Them or Hate Them?
    • (00:09:41) - Navigating RFPs: Strategies and Insights
    • (00:17:51) - The Future of RFPs and Agency Relationships
    • (00:18:49) - Outro
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    19 min
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