Épisodes

  • Ep. 153 – The Power of Persuasion

    Ep. 153 – The Power of Persuasion
    Dec 17 2025
    In this captivating episode, Don and Rob explore the compelling dynamics of community decisions and the art of persuasion. As the holiday season unfolds, they tackle the hot topic of short-term rentals and how communication styles can influence outcomes. From assertive dialogues to the nuances of neighborhood debates, discover how voices can shape the landscape of our communities. Join us for a spirited discussion filled with humor, insights, and real-life anecdotes. Tune in for an episode that challenges your perspective and celebrates the power of effective communication. Don't miss this engaging conversation! Chapters
    • (00:00:00) - Intro
    • (00:00:46) - Holiday Hustle and Industry Reflections
    • (00:03:52) - The Power of Persuasion in Advertising
    • (00:06:48) - Community Engagement and Local Decisions
    • (00:09:49) - Communication Styles and Their Impact
    • (00:12:44) - The Evolution of Presentation Skills
    • (00:15:43) - Navigating the New Communication Landscape
    • (00:22:20) - Outro
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    23 min
  • Ep. 152 – One Hit Wonders: From Snuggie to Sriracha

    Ep. 152 – One Hit Wonders: From Snuggie to Sriracha
    Dec 10 2025

    In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets of consumers worldwide. Join us as we explore the stories behind these single-product successes and debate what truly makes a "One Hit Wonder." Tune in for a lively discussion filled with humor, insights, and a touch of nostalgia. Don't miss out on this episode of timeless tales and marketing marvels!

    Chapters
    • (00:00:00) - Intro
    • (00:00:34) - TikTok Success
    • (00:02:29) - Exploring Iconic Brands: Guinness and Beyond
    • (00:05:27) - One Hit Wonders in Business
    • (00:09:38) - Food Industry One Hit Wonders
    • (00:12:46) - Consumer Products: The Power of Simplicity
    • (00:15:28) - Innovative Products: WD-40 and More
    • (00:18:56) - Quirky Infomercial Hits
    • (00:23:06) - Wrap-Up and Listener Engagement
    • (00:24:07) - Outro
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    24 min
  • Ep. 151 – RFPs: Love Them or Hate Them?

    Ep. 151 – RFPs: Love Them or Hate Them?
    Dec 3 2025

    Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting responses to the thrill of winning new business, they reveal the nuances of navigating this essential yet challenging aspect of the industry. Join them as they explore the impact of RFPs on creativity, trust, and the ever-evolving landscape of agency work.

    Chapters
    • (00:00:00) - Intro
    • (00:00:40) - Celebrating Milestones and Social Media Success
    • (00:02:37) - The RFP Dilemma: Love Them or Hate Them?
    • (00:09:41) - Navigating RFPs: Strategies and Insights
    • (00:17:51) - The Future of RFPs and Agency Relationships
    • (00:18:49) - Outro
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    19 min
  • Ep. 150 – A Podcasting Retrospective: The Stories Behind the Success

    Ep. 150 – A Podcasting Retrospective: The Stories Behind the Success
    Dec 3 2025
    Don and Rob take a nostalgic journey through the history of MOCK, the agency, reflecting on the creative campaigns and projects that have defined their success. They explore the evolution of their business, discussing standout moments and the innovative strategies that have set them apart. From groundbreaking client collaborations to the challenges of the ever-changing industry, they reveal the secrets behind their agency's enduring impact. Join them as they uncover the stories behind their most memorable campaigns and the lessons learned along the way. Chapters
    • (00:00:00) - Intro
    • (00:00:43) - Celebrating 150 Episodes
    • (00:02:44) - Viewership Milestones and Viral Moments
    • (00:03:48) - Reflecting on Memorable Campaigns
    • (00:04:31) - The SPSU Experience
    • (00:10:35) - The Beast Brand Creation
    • (00:12:53) - Sweetwater 420 Fest Highlights
    • (00:15:55) - HTH Campaign
    • (00:17:57) - Faction - Atlanta United Fan Group
    • (00:19:55) - RUUD HVAC Campaigns
    • (00:22:16) - Ciner, A Unique Experience in Advertising
    • (00:25:00) - Impactful Projects Trigger & Nurses for Africa
    • (00:29:01) - Outro
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    29 min
  • Ep. 149 – Nostalgia Unleashed: Hobbies That Stand the Test of Time

    Ep. 149 – Nostalgia Unleashed: Hobbies That Stand the Test of Time
    Dec 3 2025
    Don and Rob take a nostalgic journey through the aisles of Toys 'R' Us, reminiscing about the magic of childhood hobbies. They explore the resurgence of RC cars and model building, discussing how these pastimes have evolved over the years. From the thrill of assembling intricate models to the joy of racing remote-controlled cars, they reveal how these activities continue to captivate enthusiasts. Join them as they uncover the enduring appeal of these hobbies and their impact on creativity and family bonding. Chapters
    • (00:00:00) - Intro
    • (00:00:38) - Nostalgia for Toys R Us
    • (00:03:41) - Childhood Hobbies and Interests
    • (00:06:30) - The Evolution of RC Cars
    • (00:09:40) - Model Building and Zen Moments
    • (00:12:43) - The Power of Nostalgia
    • (00:15:31) - Creative Projects and Adult Hobbies
    • (00:18:23) - Closing Thoughts and Future Plans
    • (00:20:40) - Outro
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    21 min
  • Ep. 148 – Taylor Swift, Trampolines, and TikTok: A Viral Cocktail

    Ep. 148 – Taylor Swift, Trampolines, and TikTok: A Viral Cocktail
    Dec 3 2025
    Don and Rob dive into the unexpected world of viral fame, recounting Rob's trampoline mishap that skyrocketed to internet stardom. They explore the dynamics of viral content, the role of platforms like TikTok, and the unpredictable nature of online fame. From personal anecdotes to marketing insights, they reveal how a simple video can capture the world's attention and what it means for content creators today. Chapters
    • (00:00:00) - Intro
    • (00:00:01) - Podcast Uniforms
    • (00:00:02) - Storytelling: The Trampoline Incident
    • (00:00:03) - Going Viral: The TikTok Experience
    • (00:00:04) - The Nature of Viral Content
    • (00:00:05) - Conclusion and Where to Find Us
    • (00:00:06) - Outro
    • (00:00:07) - The Trampoline Video
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    22 min
  • Ep. 147 – False Advertising: A Deep Dive into Consumer Expectations

    Ep. 147 – False Advertising: A Deep Dive into Consumer Expectations
    Dec 3 2025
    Don and Rob delve into the world of advertising deception, exploring the Reese's Halloween controversy and its implications. They discuss how packaging can mislead consumers, the legal battles that ensue, and the broader impact on consumer trust. From candy to cereal, they reveal how our perceptions are shaped by clever marketing and what it means for brand integrity. Chapters
    • (00:00:00) - Intro
    • (00:00:01) - Video Killed the Radio Star
    • (00:00:02) - The Controversy of Packaging and False Advertising
    • (00:00:03) - Consumer Experiences with Misleading Ads
    • (00:00:04) - Real-World Examples of False Advertising Claims
    • (00:00:05) - The Broader Implications of Advertising Practices
    • (00:00:06) - Outro
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    21 min
  • Ep. 146 – The Art of the Pivot: The Atlanta Cup's New Direction

    Ep. 146 – The Art of the Pivot: The Atlanta Cup's New Direction
    Dec 3 2025

    Don and Rob dive into the art of the pivot—how unexpected turns can redefine a project. From a bold creative vision to a complete transformation, they explore the challenges and triumphs of adapting on the fly. Discover how flexibility and innovation lead to success in the ever-evolving world of design.

    Chapters
    • (00:00:00) - Intro
    • (00:00:49) - Project Overview
    • (00:03:40) - Design Challenges and Client Feedback
    • (00:06:36) - Logo Redesign and Brand Identity
    • (00:09:38) - Website Development and Event Planning
    • (00:12:36) - Reflections on the Project Process
    • (00:15:17) - Outro
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    16 min