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Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

Auteur(s): Kevin Oakley: New Home Marketing from Do You Convert
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À propos de cet audio

 A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Marketing Marketing et ventes Politique Réussite personnelle Économie
Épisodes
  • Ep 404: Don't Become the Box

    Ep 404: Don't Become the Box
    Sep 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has periods of expansion and contraction - on multiple levels. Reminder: You + Kim + Chicago = Even More Influential Leadership LessonsListeners attending the 2025 Online Sales and Marketing Summit in Chicago in just two short weeks will have the chance to hear from Kim and other leaders live in Beth Russell's panel session, Everything the Light Touches is Yours: Real World Influence from Marketing Leaders. You won't want to miss this chance to hear Kim and her powerhouse peers dive deeper into real wins and lessons learned.Key TopicsGrowth is Not Linear - How Kim pivoted from agency-side builder experience, to consulting for builders, before finally going all-in on one culture that captured her heartStay the Course - The crucial advice she has for everyone doubting this market right now, pulled straight from her time striking out on her own to serve builders during the 2008 recessionFind Your Fit - Ideas and encouragement on where to find your perfect fit, even if it lands you in an unexpected seat or an entirely different part of the business

    The post Ep 404: Don't Become the Box appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 min
  • Ep 403: Too Young for Bing?

    Ep 403: Too Young for Bing?
    Sep 11 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once you see themJulie - Sometimes the most inspiring thing you can do is ten minutes of nothingBeth - Ground your playbook in intent, then coordinate the plays from thereIn the NewsNew Homes are Now Nearly 20k Cheaper Than Existing HomesThe Behavioral Data You Need to Improve Your User's Search JourneyAngry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling

    The post Ep 403: Too Young for Bing? appeared first on Online Sales and Marketing for Home Builders - DYC.
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    30 min
  • Ep 402: A Modern Mirage

    Ep 402: A Modern Mirage
    Sep 4 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.Story TimeBeth - finding secondhand joy in watching others do creative workJackie - building your own breadcrumbs if you're doing something BIGKevin - the inherent conflict between truth and storytelling at the heart of being a marketerIn the NewsGEO x local SEO: What it means for the future of discovery

    The post Ep 402: A Modern Mirage appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 min
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