Épisodes

  • Ep 404: Don't Become the Box

    Ep 404: Don't Become the Box
    Sep 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has periods of expansion and contraction - on multiple levels. Reminder: You + Kim + Chicago = Even More Influential Leadership LessonsListeners attending the 2025 Online Sales and Marketing Summit in Chicago in just two short weeks will have the chance to hear from Kim and other leaders live in Beth Russell's panel session, Everything the Light Touches is Yours: Real World Influence from Marketing Leaders. You won't want to miss this chance to hear Kim and her powerhouse peers dive deeper into real wins and lessons learned.Key TopicsGrowth is Not Linear - How Kim pivoted from agency-side builder experience, to consulting for builders, before finally going all-in on one culture that captured her heartStay the Course - The crucial advice she has for everyone doubting this market right now, pulled straight from her time striking out on her own to serve builders during the 2008 recessionFind Your Fit - Ideas and encouragement on where to find your perfect fit, even if it lands you in an unexpected seat or an entirely different part of the business

    The post Ep 404: Don't Become the Box appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 min
  • Ep 403: Too Young for Bing?

    Ep 403: Too Young for Bing?
    Sep 11 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once you see themJulie - Sometimes the most inspiring thing you can do is ten minutes of nothingBeth - Ground your playbook in intent, then coordinate the plays from thereIn the NewsNew Homes are Now Nearly 20k Cheaper Than Existing HomesThe Behavioral Data You Need to Improve Your User's Search JourneyAngry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling

    The post Ep 403: Too Young for Bing? appeared first on Online Sales and Marketing for Home Builders - DYC.
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    30 min
  • Ep 402: A Modern Mirage

    Ep 402: A Modern Mirage
    Sep 4 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.Story TimeBeth - finding secondhand joy in watching others do creative workJackie - building your own breadcrumbs if you're doing something BIGKevin - the inherent conflict between truth and storytelling at the heart of being a marketerIn the NewsGEO x local SEO: What it means for the future of discovery

    The post Ep 402: A Modern Mirage appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 min
  • Ep 401: Zoom Out and Take a Hike

    Ep 401: Zoom Out and Take a Hike
    Aug 28 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not getting eaten by bears. As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketing inspiration found them where they least expected it. Today, they’re bringing all the fresh insights back to the MPM studio to share with listeners so you can get ahead of your own end-of-year mountains to move.Special AnnouncementsThe Online Sales and Marketing Summit is close to full for 2025. If you haven’t gotten your ticket yet, save your seat (and hotel room!) before they’re sold out.Zoom OutIf weekly dips are spooking you, step back.Step back, but fall forward: the holidays are coming.Take a HikeGet away from the desk - inspiration is waiting in new placesLove your limits - limitations can produce the best creative workIn the NewsHome Purchases Are Getting Canceled at a Record RateMove-Now Buyers Are Still Driving Sales. Are You Ready?

    The post Ep 401: Zoom Out and Take a Hike appeared first on Online Sales and Marketing for Home Builders - DYC.
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    28 min
  • Ep 400: Songwriters, Work with Your Singers

    Ep 400: Songwriters, Work with Your Singers
    Aug 21 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what happens when marketing and sales stop collaborating and start competing for credit. When marketing and sales become a marriage on the rocks, someone has to take the first step toward resolution. Learn what every great therapist knows not to do when this happens. From illuminating marriage metaphors to lessons from masterminding pop stars (pssst - we hear there may be a TS12 listening party in Julie's room at Summit?), the crew delves deep into all the ways rethinking your cross-departmental steps can streamline your success.Special AnnouncementsThe Online Sales & Marketing Summit registration is closing soon - if it doesn't sell out first! Late-comers, consider this the official last call to secure your ticket. Story TimeBeth - Digging deep on internal attribution to give marketing, online sales, and onsite sales each the credit they're dueJulie - Taking common ideas, but executing on them uncommonly well, is what really moves the needleKevin - Building a waterfall of urgency through marketing and sales collaboration In The NewsInstagram Adds TikTok Style Repost Feature for ReelsMarket Survey: It's a Whole New Housing MarketHomebuyer Outlook from Zonda

    The post Ep 400: Songwriters, Work with Your Singers appeared first on Online Sales and Marketing for Home Builders - DYC.
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    42 min
  • Ep 399: Office Hours - Attribution You Can Believe In

    Ep 399: Office Hours - Attribution You Can Believe In
    Aug 14 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com.

    The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 min
  • Ep 398: You Can't Optimize Despair

    Ep 398: You Can't Optimize Despair
    Jul 31 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn’t about perfection; it’s about momentum. And it’s a lifeline for anyone trying to hold it all together with too little time and too few resources.Summit Special Announcement
Summit 2025 is almost here, and will be a packed house! Many builders are bringing their entire online sales or marketing teams. Registration closes soon, and the best hotel rooms are going fast.Story TimeBeth – Why one marketer’s 10‑hour flyer problem is more common than you think—and how a new rubric helps teams reset without shame.Jackie – Everyone’s in sales now. A builder’s moment of clarity becomes a team‑wide shift in accountability.Julie – The Buc‑ee’s effect. What a Texas gas station taught Julie about brand, consistency, and operational brilliance.In the NewsSmall Team, Big Impact: A Solo Marketer's Guide to Maximizing OutcomesAI‑Generated Content Doesn’t Hurt Google RankingsInstagram Content Will Now Be Searchable on Google🎧 Listen now. Small changes. Big relief.

    The post Ep 398: You Can't Optimize Despair appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 min
  • Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero
    Jul 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it’s differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships🎧 Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.

    The post Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 min