In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Decland about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and creating brands people actually love.

We cover:

• Turning purpose into performance

• Building operating models that drive impact

• Creating customer-led value propositions

• Protecting and growing brand equity

• Following the eyeballs and meeting your audience where they are

"Marketing belongs in the boardroom because that’s where growth happens.”

How do you grow a business from R80 million to R1.2 billion, nearly lose it, and then sell it to one of South Africa’s biggest retailers?

Anthony Steward, co-founder of Medicare Health and now Zorros Partners, joins Declan to share the real story behind the numbers, including everything from the humbling lessons of over-ambition to the power of focus, trust, and vulnerability in leadership.

One of the most honest, reflective conversations we’ve had yet.

From embracing agency life to knuckling down brand side, Miguel Netto’s marketing career has ticked all the boxes.

As the Head of Marketing at Bootlegger, Miguel’s coffee-fueled days are focused on building a brand that doesn't advertise but rather works to belong within your lifestyle.

Miguel chats to Declan about his (and Bootlegger’s) values of quality, consistency, and sustainability, and how these have been forged throughout his life and career journey - from competitive IRONMAN racing, to his role as Global B2B & Commercial Marketing Director at Aramex, to now leading a team at Bootlegger.

Miguel shared many pieces of advice for aspiring marketers, including:

• Understand the numbers. Even if you’re a creative.

• Shoot your shot. Always.

• And, in the words of Miguel’s dad: If you’re going to miss the bus, miss the bus running. Which is to say, make it mean something 👊