⚡️ Website Being Lazy?

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Ally Goerdt spent over seven years as a CPA before co-founding FluidMinds Consulting, a web design and development company serving nonprofits and small businesses.

In this episode, Ally breaks down the financial habits that separate thriving business owners from the ones flying blind. From creating visibility in your books to picking the one metric worth tracking for three months, this is a practical financial masterclass built for marketers, freelancers, and creatives who would rather do anything than open a spreadsheet.

CONNECT WITH ALLY

🌐 Website

www.fluidmindsconsulting.com

💼 LinkedIn

https://www.linkedin.com/in/ally-goerdt-74b209a6/

🏋️ CrossFit Bio

https://games.crossfit.com/athlete/2908106

CONNECT WITH ANDY

🌐 Website

https://www.mmg.studio/

💼 LinkedIn

https://www.linkedin.com/in/mmgdesign/

TIMESTAMPS

00:00 – Intro

00:48 – From CPA to Creative Co-Owner

01:36 – Why She Left a “Safe” Career Behind

04:36 – The Moment She Felt What Her Clients Felt

07:49 – The One Mistake Almost Every Small Business Makes

10:33 – Why Creatives Shut Down Around Money

13:15 – Step One: Build Financial Visibility

17:04 – Have Grace With Your Money Baggage

19:12 – Track One Metric for Three Months

23:34 – Looking Backwards to Project Forward

24:53 – Beginner vs. Expert Financial Habits

28:49 – People First and the FluidMinds Mission

TEAM

🎙 Host — Andy Milligan

https://www.linkedin.com/in/mmgdesign/

🎥 Production — MMG Design

https://www.mmg.studio/

🤝 Powered by AMA Columbus

https://amacolumbus.org

…and our friends at COhatch

(Get 2 free weeks of premium coworking, on us)

https://www.cohatch.com/mbd

⚡️ Website Suck? Start Here: https://www.mmg.studio/visualswipefile

David Newman spent 10 years in corporate consulting before going out on his own in 2002 with zero playbook. After years of bumbling through every mistake in the book, he built Do It Marketing into a platform that helps experts, consultants, and small agency owners sell their expertise without feeling pushy or salesy. In this episode, David breaks down why marketing yourself is so much harder than marketing for a brand, why most people do branding way too early, and how to identify the work that's easy for you but difficult for everyone else.

CONNECT WITH DAVID

🌐 Website: https://doitmarketing.com/

🌐 Free Resources: https://doitmarketing.com/hello

💼 LinkedIn: https://www.linkedin.com/in/davidjnewman/

💼 Do It Marketing on LinkedIn: https://www.linkedin.com/company/do-it-marketing/

📚 Do It Marketing (Book): https://www.amazon.com/Do-Marketing-Instant-Action-Maximize-Competition/dp/0814432867

CONNECT WITH ANDY

🌐 Website: https://www.mmg.studio/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

01:25 - Why selling yourself feels like a totally different game

05:40 - The one-person strategic retreat you need to take

08:58 - Hot take: branding actually comes after marketing

14:33 - Why most founders still can't answer the ICP question

21:18 - From Fortune 500 consulting to $200 breakfast clubs

24:40 - The moment a $10K gig lost to a $200 one

29:40 - The summer camp sign that changed everything

35:10 - Your easiest work is your most valuable work

40:08 - Where to find David and free resources

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmg.studio/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

David Cohen is the founder of Superposition, a data and AI strategy consultancy that uses interactive workshops and collaborative facilitation to help other consultancies sell, scope, execute, and grow their client work. In this episode, David breaks down why the consulting industry is stuck in a boring, outdated marketing model and what he's doing differently, from building a game show as a content vehicle to reverse-engineering his entire brand from the work he actually delivers. If you're starting or scaling a consulting business, this conversation is full of practical lessons on differentiation, branding, and leaning into what makes you weird.

CONNECT WITH DAVID

🌐 Website: https://www.superpositionstrat.com/

💼 LinkedIn: https://www.linkedin.com/in/davcohen06/

📹 YouTube: https://www.youtube.com/@Superpositionstrat

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

05:55 - The Buzzword David Wants Banned Forever

09:14 - Why "Sounding Smart" Can Backfire

13:46 - He Built a Game Show Instead of a Podcast

22:16 - The Loneliest Job in Every Company

26:02 - What Hiring Superposition Actually Looks Like

35:28 - How He Reverse-Engineered His Entire Brand

37:19 - Consulting's Biggest Marketing Problem

45:38 - From Layoff to Launch in Six Months

48:50 - The Self-Doubt Nobody Talks About

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd