Goal setting isn't just a feel-good exercise—it's the fuel that propels top performers to 10X their results. Mastering goal setting gives you the edge to influence outcomes, close deals faster, and skyrocket your personal and professional growth. As Brian Tracy teaches, success is no accident—it's the direct result of setting specific, actionable goals that drive relentless action. Without it, you're drifting; with it, you're unstoppable.

But hold on—goal setting isn't all sunshine and rainbows. If mishandled, it can backfire, leading to burnout, bad shortcuts, and a narrow focus that ignores life's bigger picture. Recent studies show that failing at goals can tank motivation and trigger negative emotions, with participants reporting a drop in mood after setbacks. Even in education, performance goals can turn students into "emotionless learning machines," eroding authenticity and self-perception. What is the key? Set goals the right way, or risk the dark side derailing your motivation.

Want to know the other steps and pitfalls of goal setting? Tune into the Maximize Your Influence podcast for the science of goal setting. Listen to The Blind Spot To Goals - The Science of Success. Don't just set goals—conquer them. Subscribe, listen, and let's increase your success for 2026!

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There is a free, billion-dollar persuasion laboratory running 24/7 that most influencers completely ignore - and it's teaching the truth about human nature. Top persuaders don't guess what works; they study what already moves millions of people every day. That laboratory is your spam folder. Once you understand the brutal psychological triggers spam exploits - and how to adapt them ethically - you will never struggle to get attention, build desire, or close deals again.

This is how you influence, negotiate, and sell at the highest level. Spam exposes the raw buttons of human nature—greed, fear, curiosity, trust—and when you adapt those triggers ethically, you stop begging for attention and start commanding it.

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There is one invisible enemy that destroys more sales, negotiations, and influence attempts than any objection, competitor, or recession combined. Top producers don't suffer from it because they've learned to crush it. That enemy is Decision Fatigue—and once you understand and conquer it, you will influence faster, and negotiate better with less effort than ever before.

Here's the brutal truth: Decision Fatigue is the mental exhaustion that hits after making too many choices, causing your brain to slow down, avoid decisions, or pick the easiest option -like doing nothing at all. Your prospects get bombarded with decisions all day long; by the time they talk to you, their willpower tank is empty. That's why they stall with "I'll think about it" or ghost you completely. It's not them—it's biology.

There is a hidden psychological trap that 99% of salespeople, negotiators, and leaders fall into every single day—and it is silently hurting your closes, your relationships, and your bank account.

This one mental error is called the Fundamental Attribution Error (FAE), and once you master it you will never take rejection personally again and your income will explode.

When you master the Fundamental Attribution Error you stop fighting people and start solving situations. You turn the "NO" into "YES." Discover additional ways to how this hidden bias can be turned to increase your influence. Walk away with the exact tools the top 1% use to read people perfectly, stay unshakable, and can influence on command.

If you want more YES in your life, there is ONLY ONE SKILL that separates the average from the top 1%, and the frustrated from the fulfilled. That skill? Mastering rejection, crushing resistance, and turning the pain of "NO" into rocket fuel for your success. Champions don't fear rejection – they FEED on it.

This isn't theory. This is how you sell, influence, negotiate, and win in the real world – whether you're closing a million-dollar contract, asking for the promotion, or getting your kids to clean their room. Master rejection and resistance and you master money, power, and control over your destiny.

So here's the deal: Stop letting "NO" stop YOU. Discover ways to become bulletproof, fearless, and ready to turn every objection into success.

Street smarts is the REAL currency—the raw, gut-level intelligence that turns weak negotiators into deal-closers, and average salespeople into legends. This isn't theory. This is survival-level dominance—the kind that reads a room in 3 seconds, flips objections into yeses, and makes people beg to buy from you. Without it? You're getting eaten alive. With it? You can increase your income, your influence, your LIFE.

Street smarts defined: It's your social IQ —reading people like a book, adapting in chaos, and making split-second moves that win. It's not EQ. It's not book smarts. It's real-world radar: spotting lies, building trust fast, knowing when to push, when to walk. It's the hidden code that separates the 1% who crush from the 99% who get crushed.

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Let's talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral.

Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on similar ones later. It's not just hesitation—it's psychological sabotage.

Studies show that when people pass on a good deal, they feel regret, and that regret makes them avoid future decisions to protect themselves from more disappointment.

This isn't just psychology—it's persuasion fuel. When you understand Inaction Inertia, you can sell smarter. You can influence faster. You can close deals that others lose. Use it to reframe hesitation as urgency. Use it to turn regret into action.

Poker - Your Secret Weapon to DOMINATE Influence & Negotiation

Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can't influence at the table, you're getting crushed in the corporate world, sales calls, and life.

Poker is influence training on steroids.

Want to crush negotiations and close bigger deals? Discover tools and techniques that will help you become a power persuader.