Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical.

We explore:

• The “black box” of hidden conversations that sabotage progress

• Why mindset and accountability are key to successful projects

• How leaders can transform breakdowns into breakthroughs

If you want to uncover the hidden reasons projects fail and learn how to lead with impact, this episode is for you.

Listen now and gain practical insights you can apply today.

Tariffs, AI, and pricing pressures are reshaping manufacturing and small business. On this episode of the Measure Success Podcast, Carl J Cox talks with Paul Menig, CEO of Business Accelerants, about why companies are “tariff-ified” and how leaders can adapt.

Key takeaways include:

• How tariffs impact cost structures and margins
  
  

• Why gross margin dollars matter more than percentages
  
  

• The role of AI in manufacturing and marketing
  
  

• Practical steps to stay competitive in 2026
  
  

Listen now and learn strategies to survive and thrive in the face of rapid change.

On this episode of the Measure Success Podcast, Carl J. Cox welcomes Matthew Stafford, co-founder of Build Grow Scale. Matt shares how he turned a $1,000 investment in analytics into a billion-dollar path in e-commerce.

They dive into the mindset shifts leaders need, how AI transforms data into action, and why profitability matters more than revenue growth. You’ll hear how one client scaled from $10,000 to a $60M run rate in just three years.

Tune in for insights you can apply to your business today.

🎧 Listen to the full episode now

https://buildgrowscale.com/book-a-call

Cash flow is more than money in the bank—it’s about clarity, planning, and purpose.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Michelle Röse, COO and co-founder of Breakaway Bookkeeping and Advising. Michelle shares how her team helps businesses forecast cash weekly, align budgets with reality, and make faster, smarter decisions.

She also dives into why success isn’t only about profit—it’s about purpose, balance, and measuring what truly matters.

🎧 Tune in to learn how to strengthen cash flow and measure success in business and life.

On this episode of the Measure Success Podcast, Carl J. Cox talks with Mark Murphy, CEO of Northeast Private Client Group and top-ranked financial security professional.

Mark explains why wealth is created not by holding assets, but by investing in your business, real estate, and smart financing. He shares how leaders can strengthen culture, improve liquidity, and turn volatility into opportunity.

Whether you’re building wealth, scaling your business, or seeking financial freedom, this conversation offers practical insights for entrepreneurs and executives.

Listen to the full episode now!

Innovative ideas often die inside large companies — not because they lack potential, but because they don’t fit the organization’s existing priorities and processes.

On this episode of the Measure Success Podcast, Carl J Cox speaks with Jim Bodio and Stephen Rich of BRI Associates, creators of Growth Forge. They share how their platform helps companies de-risk innovation by guiding teams through strategy definition, market evaluation, and execution planning.

You’ll hear lessons from their time leading Intel’s new business incubator and discover how to overcome internal friction that can derail even the best ideas.

Professional services firms often face a growth ceiling — struggling to scale without losing client relationships or service quality. In this episode of the Measure Success Podcast, Carl J Cox sits down with Mohan Rao of KnownWell to discuss how AI can help break through that barrier.

Mohan explains how their platform turns everyday communication data into actionable insights, helping firms identify client risks, spot expansion opportunities, and strengthen account management. We also explore the “Playing to Win” strategy framework and how it applies to service-based businesses.

Tune in to learn how you can use AI to scale without sacrificing client experience.

What if curiosity was the secret to getting unstuck?

In this episode, Jon Bassford — CEO of Lateral Solutions and author of The Curious Leader — shares how leaders can overcome fear, break unhelpful habits, and create a culture of growth.

We explore his TEDx talk, how to create operational excellence, and the difference between being busy and being effective.

✅ How to stop doing everything yourself
✅ Why psychological safety unlocks innovation
✅ Simple strategies to save time and money in operations

Listen now and start building a more curious, effective organization.