Épisodes

  • Is it ok to ignore a journalist?
    Dec 12 2025

    Media Training Podcast - Is it ok to ignore a journalist? In this episode, former journalist Steve Blears explains why there are times when ignoring a reporter’s question isn’t evasive; it’s necessary. Journalists have no legal power to make you answer anything and Steve breaks down the situations where staying silent protects you, your organisation and the story you actually want to tell.

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    7 min
  • Building your personal brand so journalists find you first
    Nov 14 2025

    Media Training Podcast - Building your personal brand so journalists find you first.

    With Steve Blears and guest Penny Haslam, author of Make Yourself a Little Bit Famous

    In this episode of the Media Training Podcast, Steve Blears is joined by former BBC Business News presenter, broadcaster, author and confidence expert Penny Haslam to explore how to make yourself visible and credible before the camera starts rolling.

    Together they unpack what it really means to build your personal brand off-camera — the kind of presence that makes journalists take you seriously when they come knocking. Drawing on their years as BBC journalists, Steve and Penny explain how producers search for new voices and why being easy to find, clear about your expertise, and visibly active online can make all the difference.

    It’s a lively, honest conversation about showing up consistently online, staying authentic and being contactable when opportunities arise. Whether you’re a business leader, spokesperson or comms professional, this episode will help you become the kind of expert journalists want on their list.

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    19 min
  • Media interview quick-start guide
    Jul 21 2025

    Media Training Podcast - Media interview quick-start guide. Help! I'm about to do a media interview! The clock is ticking and there's no time for in-depth preparation. Don’t panic. Here’s a quick-start guide to get you through it successfully. Here are five immediate steps to prepare for an interview.

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    7 min
  • How to hold a press conference
    Mar 6 2025

    Media Training Podcast - How to hold a press conference. A press conference is about efficiency - getting your message out to as many journalists as possible, as quickly as possible. In this episode your questions answered about what's involved, when and why you should call a press event.

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    8 min
  • Time for a media training refresher? Questions to ask
    Feb 7 2025

    Media Training Podcast - Time for a media training refresher? Questions to ask. In this episode, we’re asking: Is your media training out of date? If you were called up for an interview tomorrow, would you be ready? Steve Blears is joined by special guest and fellow media trainer, Penny Haslam.

    Media Training Podcast is from Marvellous Media Training & Coaching UK

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    23 min
  • How to get your boss on board with media appearances
    Jan 15 2025

    Media Training Podcast - How to get your boss on board with media appearances. Is your MD, CEO or client reluctant to take part in media interviews. Here's our ten point guide to get them on air.

    Media Training Podcast is from Marvellous Media Training & Coaching UK

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    7 min
  • Is it okay to say "I don't know" in a media interview?
    Dec 4 2024

    Media Training Podcast - Is it okay to say "I don't know" in a media interview? In this episode should you say you don't know the answer to a question in a TV, radio or podcast interview.

    Media Training Podcast is from Marvellous Media Training & Coaching UK

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    6 min
  • Why should you avoid repeating negative questions in media interviews?
    Nov 5 2024

    Media Training Podcast - Why should you avoid repeating negative questions in media interviews? In this episode, why repeating a negative statement or question on air media can make that negative idea stick and appear true or more believable.
    For more on this topic also listen to how to answer hostile or negative questions from a journalist.

    Media Training Podcast is from Marvellous Media Training & Coaching UK

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    7 min