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What if I told you that in most medical groups, the person in charge of your financial health might not fully understand half of your revenue?

It sounds dramatic, but it’s true. In countless physician practices and medical groups across the country, the CFO—the Chief Financial Officer—is responsible for the organization’s entire financial picture… except when it comes to revenue cycle. That part? That’s usually considered operations. Or billing. Or someone else’s responsibility.

The problem is, revenue cycle represents money in—the very top of the financial funnel. So if your CFO isn’t actively overseeing how revenue is earned, coded, billed, collected, and followed up on… then who is? And more importantly, what is it costing you?

Today we’re going to explore the hidden—but very real—disconnect between Finance and Revenue Cycle in medical groups. We’ll talk about how this structural divide came to be, what it costs you in real dollars, and what you can do to fix it. If you’re a physician leader, an administrator, a CFO, or a board member, this episode is for you. Because it’s time to bridge the gap—and start treating revenue cycle as a core part of financial strategy.

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Visit Jill’s company, Health e Practices’ website: https://healtheps.com/
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Want more formal learning? Check out Jill's newly released course: Physician's Edge: Mastering Business & Finance in Your Medical Practice. 32.5 hours of online, on-demand CME-accredited training tailored just for busy physicians. Find it here: https://healtheps.com/physicians-edge-mastering-business-finance-in-your-medical-practice/

Purchase your copy of Jill’s book here: Physician Heal Thy Financial Self
Join our Medical Money Matters Facebook Group here: https://www.facebook.com/groups/3834886643404507/
Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/

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There’s a CPT code out there that’s worth about $16 to $20 per visit… and most of you are ignoring it. It’s been right in front of us, since early 2024, and yet week after week, we watch practices leave thousands—sometimes hundreds of thousands of dollars—on the table.

The code is G2211. And if you haven’t heard of it—or haven’t trained your teams to take it seriously—you’re not just missing a code. You’re missing a mindset shift. Today, we’re going to unpack what G2211 is, how it works, why practices routinely miss it, and what it means to treat coding as a strategy—something that drives margin, drives sustainability, and frankly, keeps your medical group from running harder for less money.

But, this episode isn’t just about one code. It’s about a bigger conversation—one that flips the traditional narrative around coding. Because for too long, we’ve taught physicians and administrators that coding is all about compliance. Just don’t get audited. Just stay safe. Just do the minimum. But what if that mindset is costing us millions? What if playing it so safe is actually making your group financially vulnerable?

So let's flip the script. Let’s talk about compliance as the floor—not the ceiling. Let’s talk about coding for opportunity. Let’s talk about G2211 as an example, and why it’s your new best friend.

Please Follow or Subscribe to get new episodes delivered to you as soon as they drop!
Visit Jill’s company, Health e Practices’ website: https://healtheps.com/
Subscribe to our newsletter, Health e Connections: http://21978609.hs-sites.com/newletter-subscriber
Want more formal learning? Check out Jill's newly released course: Physician's Edge: Mastering Business & Finance in Your Medical Practice. 32.5 hours of online, on-demand CME-accredited training tailored just for busy physicians. Find it here: https://healtheps.com/physicians-edge-mastering-business-finance-in-your-medical-practice/

Purchase your copy of Jill’s book here: Physician Heal Thy Financial Self
Join our Medical Money Matters Facebook Group here: https://www.facebook.com/groups/3834886643404507/
Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/

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I still remember the first time my dad explained his pre‑flight checklist. He shared some of the items with me: “Instruments check. Fuel quantity check. Weather briefing confirmed. Exterior visual check.” It felt almost ceremonial—methodical, purposeful, adding some calm into the midst of what could have been pre-flight chaos. To many people, that might have seemed like just one more routine before taking off, but I saw a man who believed that being prepared wasn’t just a good idea—it was the only way to live and lead.

My dad started flying in the Air Force, and then shifted into work in the commercial space, flying for Western and Delta Airlines over many years, and many hundreds of safe flights, without ever having an incident. He lived his life by checklists, by flow charts, by “if‑then” logic. If the weather changed, then we divert. If engine warning light comes on, then that protocol applies. If communication fails, then alternate channel engaged. His world of aviation taught him that when you have high stakes, when the margin for error is small, preparation isn’t optional. It’s mandatory. And the grace with which he handled that complexity—while still keeping his sense of humor, humility and calm—is one of the greatest lessons I carry with me.

Today I want to pay tribute to him, but also to bring you into his mindset—and to show how that mindset matters hugely in physician practices and medical group operations. Because the same principles of preparation, structure, branching logic and options that keep an aircraft safe on takeoff, cruise and landing also keep a medical practice thriving, resilient and mission‑aligned.

Please Follow or Subscribe to get new episodes delivered to you as soon as they drop!
Visit Jill’s company, Health e Practices’ website: https://healtheps.com/
Subscribe to our newsletter, Health e Connections: http://21978609.hs-sites.com/newletter-subscriber
Want more formal learning? Check out Jill's newly released course: Physician's Edge: Mastering Business & Finance in Your Medical Practice. 32.5 hours of online, on-demand CME-accredited training tailored just for busy physicians. Find it here:

Purchase your copy of Jill’s book here: Physician Heal Thy Financial Self
Join our Medical Money Matters Facebook Group here: https://www.facebook.com/groups/3834886643404507/
Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/