Page de couverture de Mere Mortals Conversations

Mere Mortals Conversations

Mere Mortals Conversations

Auteur(s): Kyrin Down & Juan Granados
Écouter gratuitement

À propos de cet audio

 What is Effective Philosophy? Juan and I simplify hard to grasp concepts into pragmatic takeaways that can be applied to every day life (fitness, goal setting, work, parenting, travel, hobbies, finances, etc.,).© 2024 Mere Mortals Développement personnel Philosophie Réussite Sciences sociales
Épisodes
  • Andrew Taylor: Go until it breaks, scaling Live Co

    Andrew Taylor: Go until it breaks, scaling Live Co
    Sep 16 2025

    What does it really take to build a cult brand? Andrew Taylor, founder of Live Co, returns to share the uncomfortable truth: belief beats noise, community beats clout, and data beats feelings. We dig into 300% growth in a year, the Ultra Fit hat that solved a real problem, why followers/likes don’t matter, and his “push it till it breaks” method for scaling ad spend. We also cover picking the community’s car (hello HSV), limited-edition strategy, and the next 5–10 years.

    00:00 – Intro & setup
    01:12 – Belief swings & 300% growth reality
    03:36 – Community over everything; customer service focus
    04:28 – Who buys Live Co? Ranger / C63 / HSV archetypes; more women coming in
    05:48 – Ultra Fit origin (up to 68cm), sell-outs & NZ street tests
    09:07 – Limited drops: 65–70% returning customers; lesson from “too many” drops
    11:11 – No influencer marketing; how the Troy partnership actually works
    16:56 – Channels that matter now (IG, TikTok underrated) + content plans (YouTube series)
    19:28 – Community-chosen brand car experiment (HSV)
    23:06 – The vanity metrics trap: why followers/likes/views don’t matter
    24:10 – “Push till it breaks”: redline scaling & attribution overlaps
    27:16 – Marketing expense ratio & stepwise ad scaling (real client jump)
    30:37 – Systems, process, and protecting mental health/time
    34:07 – 5–10 year vision: #1 hats AU/NZ; US push; acquisitions to help founders

    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
    Boostagram: https://www.meremortalspodcasts.com/support
    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
    Voir plus Voir moins
    53 min
  • World Building Analysed | Creating A Popular New Universe

    World Building Analysed | Creating A Popular New Universe
    Sep 14 2025
    Is Juan about to create the newest version of LOTR or Gorillaz?

    In Episode #493 of 'Musings', Juan and I discuss: the origins of various types of lore, how these worlds are constructed with varying degrees of complexity and interactivity, hard versus soft world building, a creator's control over the narrative, how modern technology and platforms like Fandom wikis allow easier access, the challenges of maintaining a coherent narrative in a world where anyone can contribute to the story and the strategy we would take to create a new universe.

    Huge thanks to The Late Bloomer Actor for the support, greatly appreciated!

    Timeline:
    (00:00:00) Intro
    (00:00:38) World Building in Fiction & Examples
    (00:05:36) Hard vs Soft World Building
    (00:17:26) Entry Points into World Building
    (00:24:36) Boostagram Lounge
    (00:30:28) Interactivity and Audience Participation
    (00:44:06) Challenges and Future of World Building
    (00:50:15) Personal Approaches to World Building
    (01:04:06) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
    Boostagram: https://www.meremortalspodcasts.com/support
    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
    Voir plus Voir moins
    1 h et 5 min
  • Avoiding Preventable Deaths | Thoughts On Silent Killers

    Avoiding Preventable Deaths | Thoughts On Silent Killers
    Sep 3 2025
    What's the current day equivalent of lead, radiation, asbestos or cigarettes?

    In Episode #492 of 'Musings', Juan & I discuss: hidden dangers in our environment that can significantly shorten our lifespan, whether you can do anything to avoid things like microplastics, how 'Bad Science' shows media & exaggerated information is unhelpful for informed decision-making, the potential future 'silent killers' that could emerge with new technology, how our modern conveniences might come with hidden costs & the ultimate importance of maintaining a healthy lifestyle as a defence against these unseen threats.

    No boostagrams this week, very sad puppy.

    Timeline:
    (00:00:00) Intro
    (00:02:42) Environmental Factors and Longevity
    (00:06:04) Vaping and Modern Health Concerns
    (00:10:01) Microplastics and Future Health Risks
    (00:14:46) The Impact of Prosperity on Health
    (00:23:02) Calcium, Nutrition, and Media Influence
    (00:27:34) Boostagram Lounge
    (00:29:11) Researching Future Silent Killers
    (00:33:41) Loneliness as a Modern Silent Killer
    (00:37:07) Nutrition Myths and Realities
    (00:44:54) Sugar and Insulin Sensitivity
    (00:50:02) Personal Health Practices and Toxins
    (00:57:50) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
    Boostagram: https://www.meremortalspodcasts.com/support
    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
    Voir plus Voir moins
    59 min
Pas encore de commentaire