Épisodes

  • Andrew Taylor: Go until it breaks, scaling Live Co

    Andrew Taylor: Go until it breaks, scaling Live Co
    Sep 16 2025

    What does it really take to build a cult brand? Andrew Taylor, founder of Live Co, returns to share the uncomfortable truth: belief beats noise, community beats clout, and data beats feelings. We dig into 300% growth in a year, the Ultra Fit hat that solved a real problem, why followers/likes don’t matter, and his “push it till it breaks” method for scaling ad spend. We also cover picking the community’s car (hello HSV), limited-edition strategy, and the next 5–10 years.

    00:00 – Intro & setup
    01:12 – Belief swings & 300% growth reality
    03:36 – Community over everything; customer service focus
    04:28 – Who buys Live Co? Ranger / C63 / HSV archetypes; more women coming in
    05:48 – Ultra Fit origin (up to 68cm), sell-outs & NZ street tests
    09:07 – Limited drops: 65–70% returning customers; lesson from “too many” drops
    11:11 – No influencer marketing; how the Troy partnership actually works
    16:56 – Channels that matter now (IG, TikTok underrated) + content plans (YouTube series)
    19:28 – Community-chosen brand car experiment (HSV)
    23:06 – The vanity metrics trap: why followers/likes/views don’t matter
    24:10 – “Push till it breaks”: redline scaling & attribution overlaps
    27:16 – Marketing expense ratio & stepwise ad scaling (real client jump)
    30:37 – Systems, process, and protecting mental health/time
    34:07 – 5–10 year vision: #1 hats AU/NZ; US push; acquisitions to help founders

    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
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    53 min
  • World Building Analysed | Creating A Popular New Universe

    World Building Analysed | Creating A Popular New Universe
    Sep 14 2025
    Is Juan about to create the newest version of LOTR or Gorillaz?

    In Episode #493 of 'Musings', Juan and I discuss: the origins of various types of lore, how these worlds are constructed with varying degrees of complexity and interactivity, hard versus soft world building, a creator's control over the narrative, how modern technology and platforms like Fandom wikis allow easier access, the challenges of maintaining a coherent narrative in a world where anyone can contribute to the story and the strategy we would take to create a new universe.

    Huge thanks to The Late Bloomer Actor for the support, greatly appreciated!

    Timeline:
    (00:00:00) Intro
    (00:00:38) World Building in Fiction & Examples
    (00:05:36) Hard vs Soft World Building
    (00:17:26) Entry Points into World Building
    (00:24:36) Boostagram Lounge
    (00:30:28) Interactivity and Audience Participation
    (00:44:06) Challenges and Future of World Building
    (00:50:15) Personal Approaches to World Building
    (01:04:06) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
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    1 h et 5 min
  • Avoiding Preventable Deaths | Thoughts On Silent Killers

    Avoiding Preventable Deaths | Thoughts On Silent Killers
    Sep 3 2025
    What's the current day equivalent of lead, radiation, asbestos or cigarettes?

    In Episode #492 of 'Musings', Juan & I discuss: hidden dangers in our environment that can significantly shorten our lifespan, whether you can do anything to avoid things like microplastics, how 'Bad Science' shows media & exaggerated information is unhelpful for informed decision-making, the potential future 'silent killers' that could emerge with new technology, how our modern conveniences might come with hidden costs & the ultimate importance of maintaining a healthy lifestyle as a defence against these unseen threats.

    No boostagrams this week, very sad puppy.

    Timeline:
    (00:00:00) Intro
    (00:02:42) Environmental Factors and Longevity
    (00:06:04) Vaping and Modern Health Concerns
    (00:10:01) Microplastics and Future Health Risks
    (00:14:46) The Impact of Prosperity on Health
    (00:23:02) Calcium, Nutrition, and Media Influence
    (00:27:34) Boostagram Lounge
    (00:29:11) Researching Future Silent Killers
    (00:33:41) Loneliness as a Modern Silent Killer
    (00:37:07) Nutrition Myths and Realities
    (00:44:54) Sugar and Insulin Sensitivity
    (00:50:02) Personal Health Practices and Toxins
    (00:57:50) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
    Boostagram: https://www.meremortalspodcasts.com/support
    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
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    59 min
  • Monthly Goals | September 2025

    Monthly Goals | September 2025
    Aug 31 2025

    It's time for our monthly check in where we review our goals from last month and see what's coming up for the next.

    Do you set yourself monthly goals and if so, how many do you set? Juan and I on the first week of every month go over our progress from the previous month and where we are heading for the next. Emphasis as always is on the shortcomings; what we didn't achieve in the previous monthly goals and how we will fix that for the month that comes. We hope you get some value from this series, showcasing our own methodology. What do you do differently and why?

    Timeline:
    (00:00:00) Intro
    (00:00:56) Juan's August 2025 Recap
    (00:08:17) Kyrin's August 2025 Recap
    (00:15:10) Support Overview
    (00:21:51) Juan's September 2025 Goals
    (00:29:51) Kyrin's September 2025 Goals
    (00:37:46) Fitness
    (00:40:49) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
    Boostagram: https://www.meremortalspodcasts.com/support
    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
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    42 min
  • Envisioning The 2100 Future | Human-AI Symbiosis, Digital Gods & Consciousness Currency

    Envisioning The 2100 Future | Human-AI Symbiosis, Digital Gods & Consciousness Currency
    Aug 24 2025
    Juan didn't disappoint with his wacky, hair-brained ideas .... that he won't be able to protect!

    In Episode #491 of 'Musings', Juan and I discuss: a day in the life of the year 2100, the potential for cities to become the new countries, multigenerational housing as life expectancy increases, human-AI symbiosis plus normalised AI babies, humans becoming gods through digital universe creation, a world where everything is nearly free & creativity/consciousness/reserve currency/physical space/robotics and why it will probably be neither utopian nor dystopian.

    Many thanks to Anton for the support of the Mere Morpheus podcast, but a sad puppy with no boostagrams here.

    Timeline:
    (00:00:00) Intro
    (00:01:39) Borders & National Identity in 2100
    (00:05:59) Physical Space & Technology Integration
    (00:11:02) Future of Families and Longevity
    (00:20:01) Human-AI Symbiosis
    (00:28:29) Boostagram Lounge
    (00:32:26) Currency and Economy in 2100
    (00:43:06) Energy Solutions: Mini Fusion Reactors
    (00:51:41) Humans as Gods: Creating Universes
    (01:03:53) Creativity and Intellectual Property
    (01:04:53) Role of Robots in Future Society
    (01:15:14) Day in the Life in 2100
    (01:24:04) Human Evolution and Technological Change
    (01:35:31) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

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    1 h et 36 min
  • Investing In Creators | A Technological Twist On The V4V Model

    Investing In Creators | A Technological Twist On The V4V Model
    Aug 17 2025
    Time for Giga big brain ideas on the future of content creation.

    In Episode #490 of 'Musings', Juan & I discuss: how creators can monetise their work without diverging into unrelated business ventures, the distinction between spending and investing in creators, why images, audio, and video will be monetised via new technologies in the coming years, the potential impact of AI on the quality and accessibility of content, Juan's fancy formula for creator investing, why the attention economy will end up in measuring consciousness and a whole bunch of other things.

    Huge shoutout to Cole McCormick for the support, much appreciated!

    Timeline:
    (00:00:00) Intro
    (00:02:34) Content Creation and Monetisation
    (00:06:00) Investing vs Spending on Creators
    (00:13:05) Access and Quality in Content Creation
    (00:17:47) Commerce-tainment and Live Streaming
    (00:23:42) Boostagram Lounge
    (00:28:00) Big Brain AI Content Creation and Monetisation
    (00:36:01) Technological Trends in Content Monetisation
    (00:50:04) NFTs and the Future of Digital Art
    (01:00:18) Future of Content Creation and Attention Economy



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

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    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
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    1 h et 18 min
  • Juan's 2025 Annual Goals | Plus A Quick Review Of 2024

    Juan's 2025 Annual Goals | Plus A Quick Review Of 2024
    Aug 10 2025
    How did Juan go last year and what's he got his focus on?

    In Episode #489 of 'Musings', Juan and I discuss: his past year's achievements, the evolution from having numerous goals to focusing on fewer, why he wants to run a marathon (but not necessarily with people), expanding his mind with grand business ideas, filling up his soul by establishing family values/traditions and why we are both a bit less selfish when we compare ourselves to our younger versions.

    Huge thanks to Cole McCormick for the support, we appreciate you greatly!

    Timeline:
    (00:00:00) Intro
    (00:01:52) Review of Last Year's Goals
    (00:07:08) Boostagram Lounge
    (00:11:16) Fitness Goals
    (00:19:29) Mind & Business Goals
    (00:22:44) Soul & Family Goals
    (00:33:33) Reflections On Personal Development
    (00:37:17) Concluding Thoughts On Goal Setting
    (00:40:12) V4V



    Connect with Mere Mortals:
    Website: https://www.meremortalspodcasts.com/
    Discord: https://discord.gg/jjfq9eGReU
    Twitter/X: https://twitter.com/meremortalspods
    Instagram: https://www.instagram.com/meremortalspodcasts/
    TikTok: https://www.tiktok.com/@meremortalspodcasts

    Value 4 Value Support:
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    Paypal: https://www.paypal.com/paypalme/meremortalspodcast
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    42 min
  • The Moloch Problem | Destructive Forces From Competition

    The Moloch Problem | Destructive Forces From Competition
    Aug 6 2025
    Call it what you want (Malthusian trap, prisoner dilemma, race to the bottom, coordination failure, tragedy of the commons), the problems are real!

    In Episode #488 of 'Musings', Juan & I discuss: the concept of the Moloch problem (a philosophical idea that explores the unintended consequences of competitive behaviour), over-scheduling children's activities to the race for social media status, the silly idea of a dollar auction, how rational decisions can lead to suboptimal outcomes, uneffective philosophy & whether any of this is actually a problem.

    Very sad puppy this week, send in a boost to show some support!

    Timeline:
    (00:00:00) Intro
    (00:01:49) Defining the Moloch Trap
    (00:06:18) Examples of Moloch Problems
    (00:12:36) Origins and Philosophy of Moloch
    (00:22:00) AI & the Race to the Bottom
    (00:27:38) Boostagram Lounge
    (00:29:27) Critique of Moloch and Theoretical Philosophy
    (00:40:32) Effective Philosophy and Real-World Application
    (00:50:56) Conclusion and Final Thoughts
    (00:58:40) V4V



    Connect with Mere Mortals:
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    1 h