Welcome back to MOJO: The Meaning of Life and Business! In today’s episode, Jennifer Glass welcomes a true branding visionary, Steve Miller—branding expert, renowned speaker, and co-author of the Amazon bestseller "Uncopyable You." If you’ve ever wondered what it really takes to stand out in crowded markets, this is the conversation you’ve been waiting for.

Steve Miller brings a unique perspective drawn from an unconventional path—he’s been a professional golfer, Hollywood stuntman, marketing strategist, and more. He explains how these varied experiences have fueled his innovative approach to branding, showing us that some of the best ideas come from outside our everyday industry “boxes.”

In this episode, Jennifer Glass and Steve Miller explore why being memorable is the make-or-break factor in both business and personal branding. They discuss why simply being known, liked, and trusted isn’t enough—if people don’t remember you, you’re nowhere. The conversation covers powerful, practical insights, such as how leading companies like Disney, Nordstrom, and Apple use experience, language, and even color to create unforgettable brand encounters. Listen for Steve’s signature stories on the “moose” method for defining your target market, the importance of visual branding cues, and the concept of building your own rules of competition.

Whether you’re an entrepreneur, leader, or simply interested in the art of standing out, this episode offers inspiration, laugh-out-loud stories, and actionable strategies you can apply right away to make your own brand truly uncopyable. Stick around to the end for information on Steve’s custom GPT tool that puts his branding wisdom at your fingertips!

About my guest: Steve Miller is a branding expert, speaker, and co-author of the Amazon bestseller, "Uncopyable You," specializing in helping individuals and businesses stand out in competitive markets by building unique, memorable personal brands. Known for his innovative strategies and practical insights, Steve empowers his audience to create their own rules of competition and leave an unforgettable mark in their industries.

Connect with Steve on Facebook, LinkedIn, and on the web at https://beuncopyable.com and don't forget to check out Steve's AI bot at beuncopyable.com/mojo

Keywords: branding, personal branding, business branding, memorable brands, know like trust, marketing strategies, unique selling proposition, target market, competitive advantage, innovation, differentiation, customer experience, storytelling, Nordstrom, Disney, Apple Genius Bar, box thinking, out of the box, brand promise, customer service, cast members, guests, hidden Mickeys, visual cues, psychographics, brand mythology, market positioning, entrepreneur, product experience, memorable moments, standing out

Welcome to another insightful episode of MOJO: The Meaning of Life and Business! Today, we tackle a topic that runs at the core of both personal fulfillment and professional achievement: self-esteem. Host Jennifer Glass sits down with Rick Salmeron, an independent financial advisor and passionate advocate for personal growth. While Rick Salmeron is well-known for helping people manage their finances, in this conversation he opens up about something even more influential—the internal journey of recognizing your self-worth.

Jennifer Glass and Rick Salmeron explore the origins of self-esteem, how it can be quietly sabotaged by life experiences, and—most importantly—what it takes to rebuild it. Rick Salmeron shares the pivotal moment that changed his trajectory: a seemingly simple three-day class that shattered his old self-perceptions and ignited a new sense of possibility in every area of his life, from relationships to business to personal dreams. They dive into the subtle but powerful habits that can move you from feeling stuck or “tepid” to embracing opportunities with courage and conviction.

Whether you’re struggling with self-doubt, aiming to achieve ambitious goals, or simply want to discover what your own version of success looks like, you’ll find actionable tips and relatable stories throughout the episode. From reflecting on the momentum of our everyday choices to defining success in a deeply personal way, Rick Salmeron reminds us all that we each have the capacity for growth, change, and fulfillment.

Listen in as we uncover what it means to close the “gap” between where you are and where you want to be—and why that gap is often bridged by nothing more than believing you are worthy. This conversation is your invitation to rethink what’s possible for yourself, both in life and in business.

About my guest: Rick Salmeron, CFP®, is Dallas-Based CEO of Salmeron Financial, an independent financial advisor (clients coast-to-coast!). Since 1990, Rick's been guiding individuals, families, and business owners to help them put their hard-earned income and money on the right path – their path, not someone else's – so they can focus on life's real treasures. Like more quality time with family, focusing on growing your business, or even retiring early (who wouldn't want any of that?). Rick's been a stage speaker and podcast guest, sharing his financial wisdom with a passion that doesn’t touch a spreadsheet.

Connect with Rick on Facebook, LinkedIn, Instagram, YouTube, and on the web at HTTP://www.salmeronfinancial.com

Keywords: self esteem, personal growth, financial advisor, self worth, mindset, motivation, success, life goals, relationships, overcoming challenges, belief systems, childhood development, change, momentum, self improvement, daily habits, gap analysis, role models, action steps, business growth, self evaluation, defining success, positive thinking, encouragement, achieving goals, financial planning, habits, personal development, self esteem score, life fulfillment

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass tackles the topic of sales—an essential component in both our professional lives and everyday interactions—with the help of special guest Howard Wolpoff, a seasoned sales and leadership performance coach with over 25 years of experience.

Kicking off the conversation, Jennifer Glass humorously reminds us that sales isn’t limited to the boardroom—it's in everything we do, from persuading colleagues at work to negotiating with our kids. As Howard Wolpoff points out, many people mistakenly believe they know how to sell, yet few receive proper training and guidance, leading to missed opportunities and stunted growth.

Throughout the episode, Howard Wolpoff shares invaluable insights into the art of selling, emphasizing that relationship-building is at the heart of every successful sales conversation. He explains why establishing rapport and understanding a prospect’s true pain points are critical, and delves into practical strategies—from asking the right questions and recognizing cues to managing time efficiently and keeping meetings on track.

The discussion also covers how to navigate group presentations versus one-on-one sales, handle common objections, and use creative approaches to break the ice when cold calling or pushing past gatekeepers. Listeners will get a behind-the-scenes look at advanced sales techniques, such as mirroring, refining scripts, and even bringing a touch of humor to difficult conversations.

Whether you’re a seasoned sales professional, a business owner, or simply someone looking to improve your persuasion skills, this episode offers a comprehensive guide to making your sales process more human, effective, and ultimately successful. Join Jennifer Glass and Howard Wolpoff as they break down everything you need to know to stop fearing sales and start seeing it as an opportunity to genuinely help others—and grow your business in the process.

About my guest: Howard Wolpoff, MBA, is a sales and leadership performance coach with over 25 years of experience helping businesses and sales teams maximize their potential. As a former marketing executive turned sales strategist, Howard has worked with companies across multiple industries to refine their sales processes, boost revenue, and develop confident, high-performing teams.

Connect with Howard on LinkedIn and on the web at https://www.howardwolpoffswc.com/

Keywords: sales process, sales training, sales mistakes, sales coaching, closing techniques, rapport building, personality assessment, prospecting, sales objections, business development, public sales presentations, group sales pitching, decision makers, networking, sales scripts, gatekeepers, voicemail strategies, time management in sales, sales meetings, budgeting for sales, mirroring in sales, uncovering client pain points, sales follow-up, handling objections, research before sales calls, use-it-or-lose-it budget, referrals, sales team development, sales performance, Southwestern Consulting, sales value proposition