Welcome back to MOJO: The Meaning of Life and Business! In today’s episode, Jennifer Glass welcomes a true branding visionary, Steve Miller—branding expert, renowned speaker, and co-author of the Amazon bestseller "Uncopyable You." If you’ve ever wondered what it really takes to stand out in crowded markets, this is the conversation you’ve been waiting for.

Steve Miller brings a unique perspective drawn from an unconventional path—he’s been a professional golfer, Hollywood stuntman, marketing strategist, and more. He explains how these varied experiences have fueled his innovative approach to branding, showing us that some of the best ideas come from outside our everyday industry “boxes.”

In this episode, Jennifer Glass and Steve Miller explore why being memorable is the make-or-break factor in both business and personal branding. They discuss why simply being known, liked, and trusted isn’t enough—if people don’t remember you, you’re nowhere. The conversation covers powerful, practical insights, such as how leading companies like Disney, Nordstrom, and Apple use experience, language, and even color to create unforgettable brand encounters. Listen for Steve’s signature stories on the “moose” method for defining your target market, the importance of visual branding cues, and the concept of building your own rules of competition.

Whether you’re an entrepreneur, leader, or simply interested in the art of standing out, this episode offers inspiration, laugh-out-loud stories, and actionable strategies you can apply right away to make your own brand truly uncopyable. Stick around to the end for information on Steve’s custom GPT tool that puts his branding wisdom at your fingertips!

About my guest: Steve Miller is a branding expert, speaker, and co-author of the Amazon bestseller, "Uncopyable You," specializing in helping individuals and businesses stand out in competitive markets by building unique, memorable personal brands. Known for his innovative strategies and practical insights, Steve empowers his audience to create their own rules of competition and leave an unforgettable mark in their industries.

Connect with Steve on Facebook, LinkedIn, and on the web at https://beuncopyable.com and don't forget to check out Steve's AI bot at beuncopyable.com/mojo

Keywords: branding, personal branding, business branding, memorable brands, know like trust, marketing strategies, unique selling proposition, target market, competitive advantage, innovation, differentiation, customer experience, storytelling, Nordstrom, Disney, Apple Genius Bar, box thinking, out of the box, brand promise, customer service, cast members, guests, hidden Mickeys, visual cues, psychographics, brand mythology, market positioning, entrepreneur, product experience, memorable moments, standing out

Welcome to another insightful episode of MOJO: The Meaning of Life and Business! Today, we tackle a topic that runs at the core of both personal fulfillment and professional achievement: self-esteem. Host Jennifer Glass sits down with Rick Salmeron, an independent financial advisor and passionate advocate for personal growth. While Rick Salmeron is well-known for helping people manage their finances, in this conversation he opens up about something even more influential—the internal journey of recognizing your self-worth.

Jennifer Glass and Rick Salmeron explore the origins of self-esteem, how it can be quietly sabotaged by life experiences, and—most importantly—what it takes to rebuild it. Rick Salmeron shares the pivotal moment that changed his trajectory: a seemingly simple three-day class that shattered his old self-perceptions and ignited a new sense of possibility in every area of his life, from relationships to business to personal dreams. They dive into the subtle but powerful habits that can move you from feeling stuck or “tepid” to embracing opportunities with courage and conviction.

Whether you’re struggling with self-doubt, aiming to achieve ambitious goals, or simply want to discover what your own version of success looks like, you’ll find actionable tips and relatable stories throughout the episode. From reflecting on the momentum of our everyday choices to defining success in a deeply personal way, Rick Salmeron reminds us all that we each have the capacity for growth, change, and fulfillment.

Listen in as we uncover what it means to close the “gap” between where you are and where you want to be—and why that gap is often bridged by nothing more than believing you are worthy. This conversation is your invitation to rethink what’s possible for yourself, both in life and in business.

About my guest: Rick Salmeron, CFP®, is Dallas-Based CEO of Salmeron Financial, an independent financial advisor (clients coast-to-coast!). Since 1990, Rick's been guiding individuals, families, and business owners to help them put their hard-earned income and money on the right path – their path, not someone else's – so they can focus on life's real treasures. Like more quality time with family, focusing on growing your business, or even retiring early (who wouldn't want any of that?). Rick's been a stage speaker and podcast guest, sharing his financial wisdom with a passion that doesn’t touch a spreadsheet.

Connect with Rick on Facebook, LinkedIn, Instagram, YouTube, and on the web at HTTP://www.salmeronfinancial.com

Keywords: self esteem, personal growth, financial advisor, self worth, mindset, motivation, success, life goals, relationships, overcoming challenges, belief systems, childhood development, change, momentum, self improvement, daily habits, gap analysis, role models, action steps, business growth, self evaluation, defining success, positive thinking, encouragement, achieving goals, financial planning, habits, personal development, self esteem score, life fulfillment

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass tackles the topic of sales—an essential component in both our professional lives and everyday interactions—with the help of special guest Howard Wolpoff, a seasoned sales and leadership performance coach with over 25 years of experience.

Kicking off the conversation, Jennifer Glass humorously reminds us that sales isn’t limited to the boardroom—it's in everything we do, from persuading colleagues at work to negotiating with our kids. As Howard Wolpoff points out, many people mistakenly believe they know how to sell, yet few receive proper training and guidance, leading to missed opportunities and stunted growth.

Throughout the episode, Howard Wolpoff shares invaluable insights into the art of selling, emphasizing that relationship-building is at the heart of every successful sales conversation. He explains why establishing rapport and understanding a prospect’s true pain points are critical, and delves into practical strategies—from asking the right questions and recognizing cues to managing time efficiently and keeping meetings on track.

The discussion also covers how to navigate group presentations versus one-on-one sales, handle common objections, and use creative approaches to break the ice when cold calling or pushing past gatekeepers. Listeners will get a behind-the-scenes look at advanced sales techniques, such as mirroring, refining scripts, and even bringing a touch of humor to difficult conversations.

Whether you’re a seasoned sales professional, a business owner, or simply someone looking to improve your persuasion skills, this episode offers a comprehensive guide to making your sales process more human, effective, and ultimately successful. Join Jennifer Glass and Howard Wolpoff as they break down everything you need to know to stop fearing sales and start seeing it as an opportunity to genuinely help others—and grow your business in the process.

About my guest: Howard Wolpoff, MBA, is a sales and leadership performance coach with over 25 years of experience helping businesses and sales teams maximize their potential. As a former marketing executive turned sales strategist, Howard has worked with companies across multiple industries to refine their sales processes, boost revenue, and develop confident, high-performing teams.

Connect with Howard on LinkedIn and on the web at https://www.howardwolpoffswc.com/

Keywords: sales process, sales training, sales mistakes, sales coaching, closing techniques, rapport building, personality assessment, prospecting, sales objections, business development, public sales presentations, group sales pitching, decision makers, networking, sales scripts, gatekeepers, voicemail strategies, time management in sales, sales meetings, budgeting for sales, mirroring in sales, uncovering client pain points, sales follow-up, handling objections, research before sales calls, use-it-or-lose-it budget, referrals, sales team development, sales performance, Southwestern Consulting, sales value proposition

Welcome back to MOJO: The Meaning of Life and Business! In today’s episode, host Jennifer Glass explores the profound impact of storytelling with Amanda Johnson, widely recognized as the “Story Oracle.” If you’ve ever felt called to write a book—or simply struggled with self-doubt and the voices in your head telling you “you’re not good enough”—this conversation will help you quiet those inner critics and discover the magic of your own story.

Amanda shares how her journey, inspired in part by the Oracle character in The Matrix, led her to empower others to truly own their stories. She discusses the importance of identifying your audience, defining the goal behind your message, and embracing both the triumphs and struggles that make your narrative authentic. You’ll hear memorable examples, from the emotional resonance of a post-9/11 commercial to the behind-the-scenes stories of Broadway performers, illustrating how stories can create deep connection and drive lasting change.

Together, Jennifer Glass and Amanda Johnson walk through the practical elements of crafting a story—like structure, sensory detail, and perspective—whether you’re presenting onstage, marketing a business, or penning your memoir. You’ll discover how sharing the real journey behind your expertise builds trust and opens doors for your readers and listeners to see themselves in your successes.

This episode is packed with actionable insights for entrepreneurs, aspiring authors, public speakers, and anyone who wants to leverage story to communicate, connect, and inspire. Listen in to learn how to break through your hesitation, clarify your message, and begin sharing your story in a way that is impossible to ignore.

About my guest: Amanda Johnson, The Story Oracle, helps individuals transmute their pain into a more magical future using story, writing, and community.

Connect with Amanda on Facebook, LinkedIn, Instagram, and on the web at https://the-story-oracle.com.

Check out the #Budweiser 9/11 commercial we mention at https://youtu.be/LyP0JsyvYnA.

Keywords: entrepreneurship, book writing, self-doubt, overcoming fear, storytelling, marketing, story in business, identity, The Matrix oracle, Socratic questioning, personal growth, connecting with audience, emotional connection, advertising, PTSD, 9/11 survivor, fiction writing, sensory details, perspective in writing, character development, neurological impact of story, public speaking, trust building, testimonials, story arc, audience engagement, historical storytelling, disruptive storytelling, memoir writing, intention setting, publishing process

Welcome back to MOJO: The Meaning of Life and Business! In today’s episode, Jennifer Glass sits down with the dynamic Andrea Pass, a public relations powerhouse whose expertise spans booking clients on podcasts, digital and broadcast media, and generating impactful PR campaigns across industries.

Have you ever wondered how to get your business noticed by the media? Or weighed up the difference between doing your own PR and hiring an expert? Jennifer Glass and Andrea Pass tackle these questions head-on, taking listeners behind the curtain of what it really takes to secure media attention and why credibility and authority are so crucial for business growth. Andrea Pass shares her story of moving from college publicity committees to CBS radio, and ultimately to running her own successful PR agency, illustrating the twists and turns of a career built on visibility and relationship building.

You’ll gain insights into navigating today’s fast-paced, multimedia landscape, discover the differences and nuances between earned and paid media, and pick up actionable tips on media training, crafting your message, and maximizing every opportunity—whether it’s a podcast, TV segment, online article, or local newspaper.

This episode is a must-listen for entrepreneurs, small business owners, and anyone eager to unlock the doors of media exposure. From timing your pitches to harnessing the evergreen power of podcasts, Jennifer Glass and Andrea Pass share strategies that will help you step into the spotlight with confidence. Get ready for a conversation full of real-world advice, stories from the front lines, and inspiration for using media to boost your brand and business success.

About my guest: Andrea Pass is an expert at booking clients on podcast interviews as well as digital media, broadcast, and print. She creates and implements PR campaigns in categories including consumer products, lifestyle, B2B, health/wellness, beauty, food, authors, non-profits, etc. Andrea Pass Public Relations has an expertise in national, regional and local media relations.

Connect with Andrea on Facebook, LinkedIn, Instagram, and on the web at https://andreapasspr.com.

Keywords: media coverage, public relations, PR campaigns, podcast interviews, digital media, print media, broadcast media, online news sources, authority building, Google EEAT, media exposure, credibility, media pitching, media training, audience targeting, small business publicity, earned media, paid media, press releases, media timing, social media strategy, expert positioning, media reputation, evergreen content, press photos, B-roll film, newsworthiness, breaking news, product placement, freelance journalists, business storytelling

Welcome back to MOJO: The Meaning of Life and Business! In this insightful episode, Jennifer Glass dives into the importance of Election Day and what it truly means for both our personal lives and our businesses. Even though this year might not be filled with high-profile races, Jennifer Glass reminds us that every vote counts—especially in those off-year elections where participation tends to drop. She explains how the leaders we elect directly affect our companies through changes in taxes, regulations, and policies that shape the business environment.

But Jennifer Glass doesn’t stop there. She makes a compelling case for why business owners and individuals alike need to be active participants in more than just politics. By engaging with our communities, volunteering, and fostering corporate social responsibility, we demonstrate that success isn't just about the bottom line—it’s about making a positive impact. From sharing stories about local businesses supporting causes, to encouraging us to create workplaces that value both profit and purpose, this episode is packed with practical ways we can all make a difference.

Whether you’ve already cast your ballot or you’re still on the fence, Jennifer Glass challenges listeners to continue making their voices heard, not only at the polls but also within their businesses and communities. Get ready for an inspiring discussion on how using your voice and taking action can help create lasting change—all while supporting your own goals and success.

Keywords: election day, voting, business impact, civic responsibility, legislative impact, taxes, regulatory environment, apathy, corporate social responsibility, millennials, corporate citizenship, community involvement, giving back, profit, bottom line, volunteering, employee rights, encouraging voting, workplace benefits, mammograms, health screenings, law firm initiatives, corporate good, social causes, voter turnout, off-year elections, government representation, social responsibility in business, employee wellness, making a difference

Jennifer Glass is the engaging host of "Mojo: The Meaning of Life and Business," a podcast where she explores the intersections of personal and professional life. In one of her notable episodes, Jennifer highlights the significance of Election Day in the United States, emphasizing how the right to vote directly influences both the business landscape and daily life. Through her insightful commentary, she sheds light on the responsibilities of choosing our leaders and how their decisions affect everything from taxes to regulations. With a passion for empowering listeners to make informed choices, Jennifer seamlessly weaves together the threads of civic duty, business strategy, and personal growth.

Welcome to another episode of MOJO: The Meaning of Life and Business! In today’s conversation, host Jennifer Glass is joined by Jason Avery—a serial entrepreneur, bestselling author, and the powerhouse behind a multimillion-dollar construction company built primarily through referrals. Jason shares the incredible story of how he went from a rebellious teenager to a business leader who now spends most of his workweek nurturing relationships rather than prospecting for new clients.

Jason dives deep into the world of relationship-based business, laying out practical strategies for building powerful referral networks, forming strategic partnerships, and leveraging your "contact sphere" to fuel lasting business growth. With real-life examples—ranging from the power of a simple handwritten note to intentionally assembling power teams within industries—Jason reveals how genuine giving, adaptability, and mutual motivation can transform the way you grow your business.

Listen in as Jason and Jennifer break down the steps to finding the right partners, understanding personality types for better communication, and creating win-win opportunities that bring more value to your life and business. If you’re ready to ditch endless cold calls and paid ads for a smarter, more enjoyable way to grow, this episode is packed with actionable wisdom to help you get started.

About my guest: Jason Avery runs a successful construction company doing millions of dollars in sales for renovations yearly, largely through referrals. Now he coaches other contractors and designers to build thriving businesses, and he's even written the #1 best-selling book, "Blueprints for a Referral Based Business."

Connect with Jason on Facebook, LinkedIn, and on the web at https://www.construct-success.com/.

Keywords: business networking, referral based business, relationship building, strategic partnerships, joint venture strategy, contact sphere, target market, credibility, visibility, profitability, nurturing relationships, givers gain, lead generation, power team, trusted vendor list, event chain, personality profiles, DISC assessment, adaptive behavior, motivation in business, transaction vs. revenue stream, team building, delegation, entrepreneurial coaching, construction industry, consulting services, customer referrals, collaboration vs competition, small business growth, networking strategies, business development

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Heidi Medina, a social media strategist and business coach who's made lifestyle her priority—personally and professionally. Heidi shares her journey from the US to sunny Portugal, revealing why she and her husband chose the digital nomad life and how they've built a business that supports their freedom to travel, live near the ocean, and spend time where it matters most.

In this conversation, you'll learn how Heidi helps her clients design their businesses around their individual lifestyles—whether that means working from a beachside café, finding time for family, or building flexibility into every workday. Heidi breaks down common misconceptions about the "Instagram-perfect" entrepreneur life, discusses the importance of making honest choices, and offers practical tips for anyone looking to escape the 9-to-5 grind and create a career with real freedom. If you've ever dreamed of living life—and running your business—on your own terms, this episode is packed with insight and actionable advice. Grab your coffee and tune in for a friendly chat that could help you redefine your own version of success!

About my guest: Heidi Medina is a social media strategist and business coach helping coaches and service providers build authentic online presences and genuine connections that turn into business – all without feeling salesy. Now based in Portugal, she makes online marketing feel like a friendly chat.

Connect with Heidi on Facebook, LinkedIn, and on the web at https://www.talktoheidi.com.

Keywords: lifestyle business, digital nomad, location independent business, remote work, online marketing, social media strategy, business coaching, authentic online presence, genuine connections, work-life balance, flexibility, European lifestyle, running a business abroad, traveling while working, working from home, working from a cafe, client management, money-making activities, building habits, mindset, making choices, family-oriented business, working moms, parental responsibilities, freedom of choice, building a niche, brand perception, business systems, backup plan, business success