🔗 Useful Links & Resources

🔘The 30-Day Mortgage Broker Boost

30 Emails With Quick Wins to Grow Your Mortgage Business

https://ashborland.com/30day

🔘Mortgage Business Mastery

1:1 coaching to scale, streamline & grow your mortgage business.

https://ashborland.com

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💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

Other Useful Videos

https://youtu.be/x-gJLX9dCg0?si=xsNdic67YKCG-QLt

https://youtu.be/m8xXXFLrsXs?si=IDTECzAD8JXGsiZi

https://youtu.be/wd3avIPDIkQ?si=K92ZKiRLLiTNKHlq

https://youtu.be/Dyy99j9-4LE?si=-LaIyuNF9M_9Fr87

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VIDEO DESCRIPTION

6 Powerful Psychology Tricks for Mortgage Brokers

Want to boost your mortgage sales and close more deals without feeling pushy? In this video, I break down six proven psychology tricks top marketers use—and how you can apply them as a mortgage broker.

Whether you're struggling to convert leads, want to improve your discovery calls, or just need better content strategy, these psychological principles will give you an unfair advantage in your mortgage business.

✅ Learn how to use:

• The Halo Effect to improve first impressions

• Loss Aversion to drive client action

• Social Proof to build trust in your mortgage brand

• The Anchoring Effect to set value expectations

• Scarcity to create urgency in mortgage decisions

• The Mere Exposure Effect to grow trust with content

📌 Chapters & Questions Covered:

00:00 – How Can Psychology Help You Sell More Mortgages?

00:28 – What Is the Halo Effect in Mortgage Sales?

02:19 – How Does Loss Aversion Impact Mortgage Decisions?

04:57 – How Can Social Proof Build Trust in Your Mortgage Brand?

07:20 – What Is the Anchoring Effect in Mortgage Pricing?

10:17 – How Can Scarcity Create Urgency in Mortgage Sales?

12:45 – What Is the Mere Exposure Effect in Mortgage Marketing?

15:03 – Why Trust Beats Products in Mortgage Sales

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

👀 Want to learn how content marketing can bring in organic leads long-term?

Watch this next: Content Marketing in Mortgage Lead Generation

👉 https://www.youtube.com/watch?v=vpvHOq2bVIQ&t=6s

This video breaks down how mortgage brokers can use blogs, videos, and social media to attract ideal clients without spending a penny on ads.

📈 Struggling with building authority in a crowded market?

Check out: How to Generate FREE Mortgage Leads as a Mortgage Broker

👉 https://www.youtube.com/watch?v=9WxurPAR2qw

This deep dive explores brand touchpoints, lead flow types (referral, brand, demand), and how to create consistent, organic lead generation systems.

🔍 Still unsure where to post or how to show up consistently?

Don’t miss: How Mortgage Brokers Build Long Term Client Relationships

👉 https://www.youtube.com/watch?v=JottVakrYrk

Learn how to turn content into trust, and trust into long-term clients that come back and refer others—no more chasing cold leads.

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📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

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🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

👉 What Does a Typical Day Look Like for a Mortgage Broker?

Discover how successful brokers structure their mornings, client calls, and business growth activities for maximum productivity.

📺 Watch here: https://youtu.be/yUjfWVg3rEE

👉 How To Balance Multiple Clients as a Mortgage Broker

Learn the strategies to avoid overwhelm while delivering high-quality service across every case—even at scale.

📺 Watch here: https://youtu.be/C_jNllgje9Y

👉 Do Mortgage Brokers Work Evenings and Weekends?

Set boundaries and build a schedule that works for you, without sacrificing client service or growth.

📺 Watch here: https://youtu.be/cJt5p0mj_yI

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📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com