🔗 Useful Links & Resources

🔘The 30-Day Mortgage Broker Boost

30 Emails With Quick Wins to Grow Your Mortgage Business

https://ashborland.com/30day

🔘Mortgage Business Mastery

1:1 coaching to scale, streamline & grow your mortgage business.

https://ashborland.com

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💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

Other Useful Videos

https://youtu.be/x-gJLX9dCg0?si=xsNdic67YKCG-QLt

https://youtu.be/m8xXXFLrsXs?si=IDTECzAD8JXGsiZi

https://youtu.be/wd3avIPDIkQ?si=K92ZKiRLLiTNKHlq

https://youtu.be/Dyy99j9-4LE?si=-LaIyuNF9M_9Fr87

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VIDEO DESCRIPTION

6 Powerful Psychology Tricks for Mortgage Brokers

Want to boost your mortgage sales and close more deals without feeling pushy? In this video, I break down six proven psychology tricks top marketers use—and how you can apply them as a mortgage broker.

Whether you're struggling to convert leads, want to improve your discovery calls, or just need better content strategy, these psychological principles will give you an unfair advantage in your mortgage business.

✅ Learn how to use:

• The Halo Effect to improve first impressions

• Loss Aversion to drive client action

• Social Proof to build trust in your mortgage brand

• The Anchoring Effect to set value expectations

• Scarcity to create urgency in mortgage decisions

• The Mere Exposure Effect to grow trust with content

📌 Chapters & Questions Covered:

00:00 – How Can Psychology Help You Sell More Mortgages?

00:28 – What Is the Halo Effect in Mortgage Sales?

02:19 – How Does Loss Aversion Impact Mortgage Decisions?

04:57 – How Can Social Proof Build Trust in Your Mortgage Brand?

07:20 – What Is the Anchoring Effect in Mortgage Pricing?

10:17 – How Can Scarcity Create Urgency in Mortgage Sales?

12:45 – What Is the Mere Exposure Effect in Mortgage Marketing?

15:03 – Why Trust Beats Products in Mortgage Sales

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

👀 Want to learn how content marketing can bring in organic leads long-term?

Watch this next: Content Marketing in Mortgage Lead Generation

👉 https://www.youtube.com/watch?v=vpvHOq2bVIQ&t=6s

This video breaks down how mortgage brokers can use blogs, videos, and social media to attract ideal clients without spending a penny on ads.

📈 Struggling with building authority in a crowded market?

Check out: How to Generate FREE Mortgage Leads as a Mortgage Broker

👉 https://www.youtube.com/watch?v=9WxurPAR2qw

This deep dive explores brand touchpoints, lead flow types (referral, brand, demand), and how to create consistent, organic lead generation systems.

🔍 Still unsure where to post or how to show up consistently?

Don’t miss: How Mortgage Brokers Build Long Term Client Relationships

👉 https://www.youtube.com/watch?v=JottVakrYrk

Learn how to turn content into trust, and trust into long-term clients that come back and refer others—no more chasing cold leads.

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📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

👉 What Does a Typical Day Look Like for a Mortgage Broker?

Discover how successful brokers structure their mornings, client calls, and business growth activities for maximum productivity.

📺 Watch here: https://youtu.be/yUjfWVg3rEE

👉 How To Balance Multiple Clients as a Mortgage Broker

Learn the strategies to avoid overwhelm while delivering high-quality service across every case—even at scale.

📺 Watch here: https://youtu.be/C_jNllgje9Y

👉 Do Mortgage Brokers Work Evenings and Weekends?

Set boundaries and build a schedule that works for you, without sacrificing client service or growth.

📺 Watch here: https://youtu.be/cJt5p0mj_yI

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

🔗 Want to build a streamlined lead generation machine before you hire?

Watch “How To Generate Mortgage Leads on Facebook FOR FREE”

👉 https://youtu.be/DPwGJ2we8zo

🔗 Need help staying consistent and building your brand with video?

Check out “How Mortgage Brokers Stay Ahead of Industry Changes”

👉 https://www.youtube.com/watch?v=GXsBrwDTU9U

🔗 Thinking of growing your brand before building your team?

Don’t miss “How Mortgage Brokers Build Long Term Client Relationships”

👉 https://www.youtube.com/watch?v=JottVakrYrk

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

3 Steps to Closing More Mortgage Leads

Discover the three things every mortgage client needs to hear before they say yes — a must-watch for improving your sales process.

👉 https://www.youtube.com/watch?v=7CMrut3swEo

How Mortgage Brokers Build Long Term Client Relationships

Learn how to turn one-off deals into loyal, repeat clients through trust, consistency, and ongoing value.

👉 https://www.youtube.com/watch?v=JottVakrYrk

Should You Charge a Broker Fee? Pros and Cons

Unpack the realities of charging fees, how they impact your brand, and why undervaluing your service could be holding you back.

👉 https://youtu.be/JSdgZiKCiJc

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

📌 The Must-Have Tools Every Mortgage Broker Should Be Using

Learn which tools will help streamline your processes, improve team efficiency, and deliver a consistent client journey.

Watch here: https://youtu.be/RB6t-UHau10

📌 3 Steps to Closing More Mortgage Leads

Get your team aligned on the key communication points that turn leads into loyal clients.

Watch here: https://youtu.be/7CMrut3swEo

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

📌 Want to break free from relying on introducers and start creating your own leads?

Watch “Content Marketing in Mortgage Lead Generation” – it’s a full guide to building a sustainable flow of inbound mortgage leads:

👉 https://www.youtube.com/watch?v=vpvHOq2bVIQ&t=6s

📌 Thinking of building a brand that attracts clients directly?

Check out “How to Optimise Your Website to Attract More Mortgage Leads” – full of practical tips to make your website a lead magnet:

👉 https://www.youtube.com/watch?v=o6S2qkUMuVE&t=11s

📌 Want to grow without relying on estate agents or introducers?

Watch “How to Find Clients as a New Mortgage Broker” – even if you’re experienced, these strategies are gold:

👉 https://youtu.be/9WxurPAR2qw

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com

💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

⬇️Other Useful Videos

👉 3 Steps to Closing More Mortgage Leads – Discover how to turn more of your current leads into completed cases with smarter conversations.

https://www.youtube.com/watch?v=7CMrut3swEo&t=1s

👉 Should You Charge a Broker Fee? Pros and Cons – Learn how introducing or refining your broker fee can boost your income without adding more clients.

https://youtu.be/JSdgZiKCiJc

👉 How Mortgage Brokers Build Long Term Client Relationships – See how focusing on your existing clients can lead to repeat business, referrals, and consistent income growth.

https://www.youtube.com/watch?v=JottVakrYrk

—————————————————————

📈FREE Mortgage Masterclasses – Your Ultimate Marketing Resource

Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.

🔗 https://ashborland.com/masterclass

—————————————————————

🔥 Mortgage Business Mastery – 1:1 coaching to scale, streamline & grow your mortgage business.

🚀 Start here: https://ashborland.com