Marketing isn’t just ads, it’s every single interaction your business has. In this episode of the Mr & Mrs In Business podcast, Chris and Helen break down the truth behind effective marketing, why most businesses get it wrong and how real brand trust is built through consistency, personality and long-form content.

From bad habits on airplanes to bad habits on LinkedIn, this episode is part honest rant, part masterclass in what actually works when you’re trying to grow your business. They share how video and podcasting have powered the success of their own two brands, Thread A Pixel and Two Krakens, and why more businesses need to stop chasing likes and start building relationships.

They also dig into employee-generated content, brand consistency and the massive mistake many companies make by only posting from their business page. No matter your industry, this episode will show you how your team, your tone and your trust all shape your brand.

If you're tired of wasting time on content that doesn’t convert and you want to understand how to use your marketing to actually drive long-term business growth then this one’s for you.

In this episode of Mr & Mrs in Business, Chris and Helen sit down with Laura and Kelly from Hayley Windows to talk about the real experience of being women running a business in the construction world, from generational ownership to managing customers, pricing challenges and staying grounded in a very flashy industry.

The conversation dives into what it’s like being women-led in a male-dominated sector, how roles evolve over time when working with your partner and why brand, service and trust still win in business today. Expect relatable stories, a bit of ranting and plenty of laughs.

They also explore how perception doesn’t always reflect reality, especially when people assume business owners are loaded, or that turnover equals profit. If you’ve ever felt misunderstood as a business owner or wanted insight into the reality behind running a trade-based company, this one is packed with gold.

Running a business with your partner or spouse isn’t all sunshine and roses and in this brutally honest episode of Mr & Mrs in Business, Chris and Helen sit down with another husband-and-wife team to talk about what it's really like behind the scenes.

From balancing childcare and chasing payments to late-night arguments and learning to define your own roles, this episode covers the challenges most business couples face, but rarely talk about. If you're building a business with a family member, this one will hit home.

We also talk about building trust with customer, and the hard truth about what happens when you try to be everything to everyone. Whether you're a startup founder, married entrepreneurs, or growing a team—there’s something in here for you.