Hey everyone, Darren and Kim here! Today, we’re bringing you right into the thick of things: chip-crunching tension, franchise launch highs, and a marketing truth bomb we didn’t expect while standing in someone’s driveway. We just got back from helping our second franchise partner open their doors (literally!), and this episode is our messy, meaningful recap of what went down. From seemingly small encounters to major aha moments, we’re unpacking why how you show up in your business visibly and consistently matters more than ever.

In this episode, we get into:

• Why launching a franchise feels a little like sending your kids off to kindergarten: emotional, terrifying, and ridiculously rewarding
• The importance of visibility and trust in marketing and the unexpected way we learnt this
• How consumers are navigating distrust in the age of AI, and what we’re doing to stand out as a “real” business
• Some shady lead gen stories (yes, fake locksmiths are a thing) and why building credibility in today’s age is something you can’t be overlooking
• Our family-first approach to business and why our launch dinners mean more than just celebration
• How we’re mixing work and wellness this summer, with three bike events and a whole lot of storytelling from the road.

Here’s the truth: looking the part, showing up consistently, and doing the work still matters. Your brand is built in the little moments. If this episode sparked an idea, share it with someone building a business with heart. Follow along with us for the rest of the summer, because we’ve got big hills to climb and some even bigger stories to share.

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Ever feel like your body’s changing and no one gave you the memo—or the manual? Today on Mr. and Mrs. CEO, I’m sitting down with the brilliant Kerri Hallman: women’s health and hormone specialist, founder of The Balanced Bodies Code, and someone who keeps it refreshingly real when it comes to perimenopause, menopause, and everything our bodies throw at us after 40. Get ready for a conversation on the real stuff. Not the influencer fluff, not the magic supplements, and definitely not the lollipops that promise to “fix” your hot flashes (yes, those exist!) Kerri brings the clarity, the science, and the no-BS truth we all wish someone told us sooner.

Topics Covered:

• Why Kerri ditched the gym-life hustle and started helping women heal from the inside out
• Why so many of us don’t think we’re stressed, even though our bodies are screaming otherwise
• The wild world of menopause “wellness” trends
• The power of getting back to basics through simple, sustainable habits that actually work
• Kerri’s honest take on hormone therapy
• What testing your doctor probably isn’t doing and why deeper testing matters
• What long-term support really looks like, and why six months is only the tip of the iceberg

We’ve been sold a lot of noise, and Kerri brought the truth. If you’re ready to go deeper in your health journey, she’s your girl, make sure to give her a follow! If this episode hit home, send it to your group chat, your sister, or your gym buddy, or whoever needs to hear that it’s not all in their head. We’re all figuring it out as we go. See you next time!

Connect with Kerri:
Website: https://www.kerrihallman.com/
Instagram: @kerri.hallman
Facebook: Kerri Hallman

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Hey friends, Kim here! This week on Mr. And Mrs. CEO, I sat down with someone I instantly clicked with the moment we met poolside at a mastermind. Ashley Thomas is a business coach, owner of Six/Ten Salon & Boutique, and one of the most down-to-earth, values-driven leaders I’ve met in a long time. Ashley built a thriving, commission-based salon in a town of under 3,000 people and she’s completely redefined what’s possible for service-based businesses in small communities. What I loved most about this conversation was how honest she got about what the real growth journey has looked like. We talked about the highs, the emotional cost, and the messy parts most people don’t see.

Topics Covered:

• Why Ashley chose to stay in her tiny hometown and open a scaled, luxury salon anyway
• The early days of leadership (with zero experience) and what she learned on the fly
• The turning point when she realized her team was the real client and how that changed everything
• Commission vs. Hourly: how she built a model that actually works (for both sides!)
• How she helps her team grow emotionally, not just professionally
• What burnout taught her, and the $600K buildout disaster that forced her to pause

Ashley’s story blew us away. This conversation validated that sustainable business starts from within, and when you pour into your people, the growth follows. As always, thanks for tuning in. If this one hits home, share it with a fellow entrepreneur and leave a like and review. Until next time, keep building with heart (and don’t forget to take the dang break when your gut tells you to!).

Connect with Ashley:
Website: https://www.sixtensalon.com/
Instagram: @hbic.sixten / @sixtensalon
Facebook: https://www.facebook.com/sixtensalon/

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe