Hey everyone, Darren and Kim here! Today, we’re bringing you right into the thick of things: chip-crunching tension, franchise launch highs, and a marketing truth bomb we didn’t expect while standing in someone’s driveway. We just got back from helping our second franchise partner open their doors (literally!), and this episode is our messy, meaningful recap of what went down. From seemingly small encounters to major aha moments, we’re unpacking why how you show up in your business visibly and consistently matters more than ever.

In this episode, we get into:

• Why launching a franchise feels a little like sending your kids off to kindergarten: emotional, terrifying, and ridiculously rewarding
• The importance of visibility and trust in marketing and the unexpected way we learnt this
• How consumers are navigating distrust in the age of AI, and what we’re doing to stand out as a “real” business
• Some shady lead gen stories (yes, fake locksmiths are a thing) and why building credibility in today’s age is something you can’t be overlooking
• Our family-first approach to business and why our launch dinners mean more than just celebration
• How we’re mixing work and wellness this summer, with three bike events and a whole lot of storytelling from the road.

Here’s the truth: looking the part, showing up consistently, and doing the work still matters. Your brand is built in the little moments. If this episode sparked an idea, share it with someone building a business with heart. Follow along with us for the rest of the summer, because we’ve got big hills to climb and some even bigger stories to share.

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Ever feel like your body’s changing and no one gave you the memo—or the manual? Today on Mr. and Mrs. CEO, I’m sitting down with the brilliant Kerri Hallman: women’s health and hormone specialist, founder of The Balanced Bodies Code, and someone who keeps it refreshingly real when it comes to perimenopause, menopause, and everything our bodies throw at us after 40. Get ready for a conversation on the real stuff. Not the influencer fluff, not the magic supplements, and definitely not the lollipops that promise to “fix” your hot flashes (yes, those exist!) Kerri brings the clarity, the science, and the no-BS truth we all wish someone told us sooner.

Topics Covered:

• Why Kerri ditched the gym-life hustle and started helping women heal from the inside out
• Why so many of us don’t think we’re stressed, even though our bodies are screaming otherwise
• The wild world of menopause “wellness” trends
• The power of getting back to basics through simple, sustainable habits that actually work
• Kerri’s honest take on hormone therapy
• What testing your doctor probably isn’t doing and why deeper testing matters
• What long-term support really looks like, and why six months is only the tip of the iceberg

We’ve been sold a lot of noise, and Kerri brought the truth. If you’re ready to go deeper in your health journey, she’s your girl, make sure to give her a follow! If this episode hit home, send it to your group chat, your sister, or your gym buddy, or whoever needs to hear that it’s not all in their head. We’re all figuring it out as we go. See you next time!

Connect with Kerri:
Website: https://www.kerrihallman.com/
Instagram: @kerri.hallman
Facebook: Kerri Hallman

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Hey friends, Kim here! This week on Mr. And Mrs. CEO, I sat down with someone I instantly clicked with the moment we met poolside at a mastermind. Ashley Thomas is a business coach, owner of Six/Ten Salon & Boutique, and one of the most down-to-earth, values-driven leaders I’ve met in a long time. Ashley built a thriving, commission-based salon in a town of under 3,000 people and she’s completely redefined what’s possible for service-based businesses in small communities. What I loved most about this conversation was how honest she got about what the real growth journey has looked like. We talked about the highs, the emotional cost, and the messy parts most people don’t see.

Topics Covered:

• Why Ashley chose to stay in her tiny hometown and open a scaled, luxury salon anyway
• The early days of leadership (with zero experience) and what she learned on the fly
• The turning point when she realized her team was the real client and how that changed everything
• Commission vs. Hourly: how she built a model that actually works (for both sides!)
• How she helps her team grow emotionally, not just professionally
• What burnout taught her, and the $600K buildout disaster that forced her to pause

Ashley’s story blew us away. This conversation validated that sustainable business starts from within, and when you pour into your people, the growth follows. As always, thanks for tuning in. If this one hits home, share it with a fellow entrepreneur and leave a like and review. Until next time, keep building with heart (and don’t forget to take the dang break when your gut tells you to!).

Connect with Ashley:
Website: https://www.sixtensalon.com/
Instagram: @hbic.sixten / @sixtensalon
Facebook: https://www.facebook.com/sixtensalon/

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Ever felt like you’re building the plane while flying it? That’s exactly how May felt for us. In this episode of Mr. and Mrs. CEO, we reflect on a month packed with major milestones, steep learning curves, and some hard-earned wisdom. We get into the real behind-the-scenes work of launching our first two franchise partners and share how a cold, windy bike ride with our daughter unexpectedly summed up everything we experienced. From burnout to breakthrough, it was a month that tested and stretched us, but also reminded us why momentum always follows persistence.

Topics Covered:

• What we learned from launching and training our first two franchise partners
• Why structure matters, especially when it’s not your natural strength
• The toll of the “not-sexy” parts of business-building
• Balancing personal energy and business demands as mid-life founders
• Our biking metaphor for entrepreneurship and the hidden momentum that follows hard effort

If you’re building something new and feeling like you're riding against the wind—don’t give up. The wind shifts and the momentum builds. You just have to keep pedalling. Don’t forget to follow us on Instagram to get a closer look of our business and life in action. See you next time!

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Welcome back to Mr. and Mrs. CEO! This one is special because we’re celebrating Darren’s 65th birthday! Yep, 65. The age that once felt like a lifetime away is now right here, and we’re unpacking what it really means to hit that milestone when you’ve spent your whole life building, running, and growing family businesses. From the physical changes and unexpected bee stings (yep, you read that right!) to the mental strength that only comes with decades of all the ups and downs, we’re laying everything out.

Topics Covered:

• The reality check of turning 65 and why Darren still refuses to park in the senior spot.
• How business wisdom evolves over decades and why we don't panic like we used to.
• The power of cycles and how we’ve learnt to recognize economic and personal patterns that help us stay grounded.
• Why being “too old” or “too young” is more about mindset than mileage.
• How we’re staying adventurous, refusing to settle into boredom, and continuing to build our legacy.

If you’re pushing 60 and feeling like you're supposed to slow down,maybe think again. Let us know if this one hit home–we’d love to hear what age has taught you. Remember to stay bold and stay young at heart. We’ll catch you in the next one!

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Hey everyone–Kim here! This week, I’m flying solo and getting a little more personal than usual. I’m pulling back the curtain on the first seven years of my 50s, what I’ve come to call “The Seven Year Bitch.” Yep, you read that right. These years have stretched me in ways I never expected. They’ve been uncomfortable, eye-opening, and deeply transformational. But this isn’t a doom-and-gloom episode. It’s a real and honest reflection on what it looks like to grow through what life throws your way.

Topics Covered:

• The unexpected way my 50s started—with a breast cancer diagnosis and everything it brought with it.
• Why friendships I thought would last forever quietly unraveled, and how I’m making peace with it.
• The old childhood wounds that started resurfacing in the most surprising ways.
• The deep fractures that hit our family during our legacy business journey and why they still ache.
• What’s next for me, and why I’m still rooting for that bold, playful, adventurous version of myself.

If you’ve been feeling like life has dulled your spark or you’re not quite sure who you are anymore, you’re not alone. I’m right there with you, and I’m choosing to believe that this next chapter is about rising, reconnecting, and reclaiming what lights us up. If this episode hit home for you, please reach out to us! We want to hear your honest thoughts and experiences. Until next time!

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Hey friends, it’s Darren and Kim! We’re back with another round of real talk from the front lines of building a business and a life together. Today, we’re hitting pause to take stock of how far we’ve come—and wow, it’s been a ride! The last few weeks have felt intense (chaotic, if we’re being honest), and it forced us to look back and ask: where were we when we started our business, and how the heck did we get here? Today, we’re unpacking all the moments that shaped our evolution and the lessons we’re still learning as we build this thing from the ground up. We know the growing pains are real—and this episode is full of them!

Topics Covered:

• Why taking a moment to look back might be the most important thing you do.
• How hiring key people at the right time became the gas on our fire.
• The truth about what would’ve happened if we actually hit our “10 partners in year one” goal.
• Darren’s confessions about burnout and bending too far for clients.
• The fears (and thrills) of bringing new leaders into your business, and trusting them with your vision.

There’s no manual for scaling a business, and there’s definitely no avoiding the mess that comes with it. No matter what happens, we’re gonna keep pushing that boulder up the hill! Don’t forget to subscribe, leave us a review, or slide into our DMs—we love hearing from you! See you next time!

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe

Hi everyone! Darren and Kim here! Today, we're inviting you into the messy middle of our journey. Over the past few weeks, things have felt like a whirlwind. We’re not at the top of the mountain (yet), but we’ve climbed far enough to finally pause, catch our breath, and realize just how much ground we’ve covered. This episode is part reflection, part confession, and a whole lot of real talk about what it takes to build something meaningful from scratch, all without losing your mind, your marriage, or your mission.

Topics covered:

• Why looking back can be the key to scaling your business forward with purpose.
• How strategic hires helped shift our momentum—and why timing was everything.
• The painful lessons we learned about burning out our team by trying to serve “more.”
• What we wish we’d told ourselves three years ago.
• Why building infrastructure before you need it might just save your business.

We’re in awe of how far we’ve come, and we know this is just the beginning. If you're building something from the ground up, take a beat to reflect. There’s gold in your journey, and the lessons you're learning now are preparing you for what's next. Remember to stay in the loop by subscribing to the podcast. And if this episode hit home, share it with a fellow entrepreneur or business couple. Thanks for tuning in!

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/
Kim Instagram: https://www.instagram.com/kimberley.hiebert/
Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/
Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/
Website: https://www.mr-mrs-ceo.com/
Door Gurus: https://doorgurus.ca/franchise
Bubble Bath Boardroom monthly newsletter: https://www.mr-mrs-ceo.com/subscribe