Turnover is a sticking point in multifamily. But what if a new operating model could actually solve for that?

In this Forum highlight, Ginny Decker (SVP of Operations, Monument) and Jayde Kelley (Director of Innovation, RedPeak) sit down with Funnel’s Sarah Bozarth to talk about how centralized operations are giving teams more clarity, more support, and ultimately—more reasons to stay.

You’ll learn:

• Why both operators started with team feedback before rolling anything out
• How role specialization turned “one more task” into “one great job”
• The ripple effects on morale, retention, and resident experience
• How the right tech stack made the shift sustainable

If your goal is to create happier teams and stronger careers—alongside faster, efficient, scalable workflows—this episode is for you.

This was recorded live at Forum. If you enjoyed this episode, you'd love Forum. Register today. https://meet.funnelleasing.com/forum-2026-registration

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

Rate cuts grabbed the headlines, but they aren’t the whole story. In this episode, Tyler Christiansen, CEO, Funnel sits down with economist Jay Parsons—also the host of The Rent Roll with Jay Parsons podcast—to dig into what really drives multifamily performance right now, and what managers and operators should watch.

They cover:

— Why a 25 bp cut doesn’t move the needle

— How supply peaks today set up a different market in 2026–2027

— The myth of home sales and rental demand (hint: strong for-sale markets often help rents)

— What rent control proposals really mean for affordability

— Fee transparency, “all-in” pricing, and the compliance burden operators are facing

— Why resident retention has been trending up for a decade

— The comeback (and risk) of concessions

If you enjoy conversations like this, you’ll love Forum, the premier event for multifamily executives who believe in a better operating model. Forum sells out every year. Registration is open. Secure your spot today. https://meet.funnelleasing.com/forum-2026-registration

Listen to Jay’s podcast, The Rent Roll: https://jayparsons.com/podcast/

Timestamps:

0:00 Jay Parsons — Multifamily economics beyond the rate cut

0:51 Episode introduction

1:38 Welcome Jay Parsons

2:42 What does the Fed rate cut mean for the multifamily industry?

4:26 What are the reasons to be optimistic about rent growth in multifamily?

5:39 Multifamily demand is good, but anything can happen

7:50 How does the for-sale market impact the rental housing industry?

9:09 The kicker is the hero, but not the key driver of the game

12:53 The myth about rent control

14:07 Don’t double down on what hasn’t worked

17:27 Use what is working across the country: supply

18:45 Supply vs. demand: Not that complicated

19:46 How is supply/demand impacting multifamily business?

21:02 Homebuilding ≠ apartment building

22:38 Homebuilders: Scarcity is your biggest enemy and your biggest asset

23:35 Fee transparency in multifamily

24:52 The rules for fee transparency are a moving target

27:13 Navigating the rules of the road in a multi-state business.

29:21 Compliance is important for all asset types, not just affordable

31:04 How can we lengthen the customer lifetime value in multifamily?

32:34 Apartment living is more attractive than it was

36:07 Technology + people have made multifamily better

36:51 What is going on with rental concessions in multifamily?

37:30 Be cautious when burning concessions

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

In this episode of Inside the Funnel, we sit down with Jack Banask, Funnel’s Senior Director of Strategy and Operations. Jack’s role bridges product vision and operational reality, working closely with operators to simplify the most complex parts of the renter journey, from application through mid-lease.

We explore how the resident experience is becoming a powerful lever for retention and efficiency—and how Funnel’s online leasing and resident portal are evolving to support that shift.

In this episode, we unpack:

— Why operational complexity in multifamily is often overlooked

— How Funnel is connecting siloed tools into seamless, end-to-end workflows

— Why self-service isn’t just a better experience—it’s a smarter path to scale

— How AI and centralized data unlock new ways to cross-sell and retain residents

— Where some of the most forward-thinking operators are focusing next

If you enjoyed this episode you'll love Forum. Early bird registration closes November 2, 2025. Register today. https://meet.funnelleasing.com/forum-2026-registration

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

Tyler Christiansen, Funnel’s CEO and host of Multifamily Unpacked, sits down with Jessica Beck, CEO of Alfred and leader of RKW Residential, and their most recent acquisition, Quarterra. Beck’s path is anything but typical. She started in consumer tech, made her way into multifamily through what was originally a services business, and now is operating a portfolio of communities at a national scale.

In this episode, you’ll learn:

• From startup to scale: Alfred’s journey from a home-services app to a resident-experience platform.
• People over gig work: Why Jessica bet on W2 employees and trust as the foundation of service.
• Resilience in action: Shutting down a core product during COVID and pivoting through acquisitions like RKW and Quarterra.
• Property management 3.0: How technology and operations must evolve together.
• AI + humans: Why the future of multifamily isn’t about replacement, but partnership.
• Leadership values: Empathy as a superpower, integrity when no one’s watching, and what renter-centric truly means.

This episode blends entrepreneurial grit, operating insights, and a clear-eyed vision for where multifamily goes next.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

On this episode of Multifamily Unpacked, Alex Howe, SVP Marketing and Growth at Funnel, and Tyler Christiansen, CEO at Funnel, break down the trends reshaping the industry.

Forum registration is OPEN!

Acquisitions are back. Cortland, Morgan, Opiniion with RentGrata and RealPage to name a few.

Data blind spots: Conflicting public vs. private data on multifamily starts has made headlines, but Tyler argues the smartest operators focus on local market realities and owning their own data story.

Fee transparency, why hidden “junk fees” are out, and clarity builds renter trust.

AI hype vs. reality: What a 95% pilot failure rate really means, and why ROI depends on AI plus centralization.

Policy watch on new legislation could reshape call centers and renter choice.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

In this episode, Tyler Christiansen, Funnel CEO, sits down with Jason Terry from Redstone Residential—and a standout speaker from last year’s Funnel Forum panel on centralization.

Jason brings a rare mix of operational insight and higher-ed heart. He talks about leadership, leasing velocity, and why building centralized teams starts with empathy—not just efficiency. His approach reflects a mindset we value deeply at Funnel: being prosocial. His spirit of shared responsibility and team-first thinking is the throughline of Redstone’s model—and this conversation.

You’ll hear:

• Why student housing is more than real estate—it’s a coming-of-age experience
• How Redstone is scaling care and community through centralization
• What late-night leasing, tour guides, and lockout calls reveal about team structure
• The limits of AI—and where it can really help
• Career advice that’s simple, powerful, and wildly underrated

If you care about building teams that lead with empathy and operate with purpose, this episode is a must.

• Connect with Jason Terry on LinkedIn
• Learn more about Redstone Residential
• Learn more about Redstone’s partnership with Funnel.
  
  

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

This episode features a standout panel discussion from Forum 2025 on the role of generative AI in multifamily. You’ll hear from:

— Kelly Kutach, CMO, BH

— Ian Andrews, SVP of Innovation and Data Analytics, Avanti Residential

— Sarah Allwardt, Director of Marketing and Resident Experience, Kane Realty Corporation

Moderated by Cameron Skaff, Senior Director of AI and Client Strategy at Funnel, the conversation explores:

— Why immediacy and instant gratification are now baseline expectations for renters

— How conversational AI is lifting conversion rates—nearly 50% tour scheduling for AI-engaged leads at Kane

— Where AI shines as an operational copilot—and where human judgment still matters

— How Avanti is using AI to personalize agent training and scale resident services

— What it takes to create seamless, non-jarring experiences across touchpoints

If you're thinking about where to deploy AI in your organization and how to do it in a way that elevates your people, this is a must-listen.

Registration opens soon. Join the registration wait list.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

Welcome back to Season 4 of Multifamily Unpacked—and our brand-new mini-series: Inside the Funnel.

We’re kicking things off with Cameron Skaff, Senior Director of Client Strategy and AI at Funnel, who works hand-in-hand with operators to bring AI-native workflows, centralization, and leasing hubs to life.

In this episode, Hannah O’Leary sits down with Cameron to explore:

• What “agentic AI” really means (and why it matters)
• How AI is already transforming the day-to-day experience for leasing teams and renters
• Why forward-thinking operators aren’t just using AI—they’re partnering with it

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.