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My Digital Farmer Podcast

My Digital Farmer Podcast

Auteur(s): Corinna Bench
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À propos de cet audio

 CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.Copyright 2024 by Corinna Bench Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 341 Should You Join Farm Marketing School? ALL the Details!

    341 Should You Join Farm Marketing School? ALL the Details!
    Dec 10 2025
    When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: "Is this right for me?" In today's episode, I'm giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it's for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we're diving into this winter. If you've ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what's possible. Join Farm Marketing School here! ==> www.mydigitalfarmer.com/enroll Bonus Free Webinar I mention this in today's episode! Register for my Sales Funnel Framework webinar at www.mydigitalfarmer.com/webinar to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop. When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
    Voir plus Voir moins
    22 min
  • 340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

    340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
    Dec 3 2025
    In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You'll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from. Learn more at www.LonelyLaneFarms.com Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
    Voir plus Voir moins
    1 h et 16 min
  • 339 How I Got 234 CSA Members to Sign Up in One Day

    339 How I Got 234 CSA Members to Sign Up in One Day
    Nov 19 2025

    What would it feel like to generate $250,000 in revenue from your farm in just one week?

    In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

    We just wrapped up the 2026 launch, and the numbers are in:
    ➡️ 265 shares sold in 7 days
    ➡️ 234 of them sold in the first 24 hours 🤯
    ➡️ Average order value: ~$950
    ➡️ Platform: Local Line (and nope—no crashes!)

    If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

    ⬇️ Inside this episode, I share:

    💥 The two-week pre-launch runway that built massive anticipation
    💥 How I used urgency + scarcity (ethically) to drive immediate action
    💥 The offer structure that turned "maybe later" into "yes, now!"
    💥 Why building repeatable marketing systems is the real secret to success
    💥 My key takeaways from this year's campaign results and what I'll improve next time

    This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo.

    👩‍🏫 Want to learn how to build this exact launch system?
    The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers.
    This campaign system used to be a $150 standalone course...
    Now? It's a click away inside the member library.

    🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

    👉 Learn more at www.mydigitalfarmer.com/FMS

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Helpful Links:

    What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
    Voir plus Voir moins
    1 h et 15 min
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I love your interview podcasts. You have so many interesting guests on your show that we can learn a great deal from.

loved this!

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