What would it feel like to generate $250,000 in revenue from your farm in just one week?

In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

We just wrapped up the 2026 launch, and the numbers are in:
➡️ 265 shares sold in 7 days
➡️ 234 of them sold in the first 24 hours 🤯
➡️ Average order value: ~$950
➡️ Platform: Local Line (and nope—no crashes!)

If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

💥 The two-week pre-launch runway that built massive anticipation
💥 How I used urgency + scarcity (ethically) to drive immediate action
💥 The offer structure that turned "maybe later" into "yes, now!"
💥 Why building repeatable marketing systems is the real secret to success
💥 My key takeaways from this year's campaign results and what I'll improve next time

This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo.

👩‍🏫 Want to learn how to build this exact launch system?
The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers.
This campaign system used to be a $150 standalone course...
Now? It's a click away inside the member library.

🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

👉 Learn more at www.mydigitalfarmer.com/FMS

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo."

But guess what? It's not.

This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's money sitting on the table right now for your farm.

In this episode, I'm showing you how to grab it.

In this week's episode, I'm giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind.

You'll learn:
🥕 How to theme your offers around gratitude, comfort food, and giving
🎁 Creative ideas like "Feed the Need Bags," "Thanksgiving Sides Boxes," and "12 Days of Local Goodness" bundles
💡 How renaming or retagging your products can make them feel brand new
🕯 Smart ways to use Local Line's features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast
🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!)

Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by.

Want more plug-and-play offer formulas you can use all year long?
👉 Grab my free guide: www.mydigitalfarmer.com/offer

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

"As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?"

If you run a CSA, you've probably wrestled with this too.
What do you do with your private Facebook group when the season ends?
Do you close it? Keep it open? Kick people out who don't renew?

In this episode, I unpack exactly how I manage my own CSA group, what's worked, what hasn't, and share a roadmap to help you decide what's best for yours.

Because your Facebook group isn't just a communication tool… it's a connection tool.
It's what helps people feel like they belong; and when they belong, they stay.

In this episode, you'll learn:

• The real purpose of your CSA Facebook group (hint: it's about building community, not just sharing logistics)

• The three main ways to manage your group at the end of the season -- and the pros and cons of each

• Why I now keep my group open year-round and DON'T remove non-members

• How to keep engagement alive through the off-season

• How to position your Facebook group as a perk of membership

• Why "grooming" your group matters, and what to do with members who don't renew

This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

What's the best way to get new customers for your farm?
Answer: Word of mouth.

And the best part? You already have a loyal fanbase! You just need to activate it.

Okay so how do you do that?

In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust.

You'll learn:

• Why referrals work better than ads (and cost you way less)

• 5 ingredients of an irresistible referral offer

• When and how to ask for a referral (timing is everything)

• Real farm examples by product type (veggies, meat, flowers, cheese)

• A step-by-step checklist to build your own referral system this month

PS: Want to build systems like this for your farm? Join us inside Farm Marketing School this winter where I'll be helping my students build out a simple referral element in their business step by step.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 334 The Anatomy of a Great Email Offer — An Audit
https://directory.libsyn.com/episode/index/id/38448215

Ep 319 How to Create a VIP Customer Strategy for Your Farm Part 1
https://directory.libsyn.com/episode/index/id/36953035

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again?

This happened to one of my Farm Marketing School members, Stacie.

She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won't have more until 2027.

She came to our group coaching call in full-on panic mode:
"How do I keep selling when I don't have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?"

The coaching that followed turned into one of the most powerful conversations we've had inside FMS.

In this episode, I'm pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don't sell beef, I promise you… this conversation is about YOU.

We'll explore:

✅ Why making assumptions about your customers will keep you stuck
✅ How scarcity can actually make your product MORE valuable (if you position it right)
✅ The mindset shift every farmer must make if they want to grow and evolve
✅ How running out of product might be the very thing that leads to your next breakthrough offer

This episode will challenge the way you think about "problems" in your business—and may just help you see your current roadblock in a totally new way.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine.
So why do we make our marketing so much harder than it needs to be?

When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed.
Suddenly I wasn't recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time.

I wish I'd adopted this sooner.

In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I'll show you how to systematize your promotions so they become as routine as planting cucumbers in May.

You'll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works.

This episode is a quick but powerful reframe for farmers who feel like marketing is always "starting over." Don't miss it.

🎯 Your challenge this week:
Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system.

You're building your marketing vault.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.