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About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Today's Episode

Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.

Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.

This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.

Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

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Ever feel torn between implementing ideas quickly and taking time to perfect them? You're not alone. This fundamental tension exists in every business and personal development journey. Most entrepreneurs, clinicians, and professionals fall into one of two problematic approaches. Some try implementing everything simultaneously – throwing spaghetti at the wall without focus or follow-through. Others spend years trying to perfect ideas before launching, afraid of what might go wrong. The secret to extraordinary results lies in combining these seemingly contradictory approaches. The most successful businesses implement ideas immediately but perfect them slowly. They launch quickly, embrace early imperfections, then commit to relentless, methodical improvement through consistent practice. As one powerful example, Brian shares how some businesses and dental practices would spend an entire year mastering just phone training, implementing ideas immediately but practicing weekly until excellence became automatic. This approach works across industries – from five-star hotels and Michelin restaurants to healthcare practices and beyond. This disciplined focus is harder than ever in our distraction-filled world. With human attention spans now shorter than goldfish (just 1.3 seconds for Gen Z!) and over 10,000 marketing messages bombarding us daily, the ability to maintain relentless focus on improvement has become a genuine superpower. Whether you're growing a business, advancing your career, or pursuing personal goals, this hybrid approach delivers transformative results. Implement fast, perfect slowly, and watch as you leave the competition behind. Ready to transform your approach? Subscribe to The Brian Wright Show on YouTube and your favorite podcast platforms for more business-changing insights!

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Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue. Through an eye-opening story about a dental practice wanting to sell more clear aligners while putting their own team members in traditional braces, Brian reveals a fundamental truth that applies across all industries: your team cannot effectively sell what they haven't personally experienced. This seemingly small oversight creates a credibility gap that no amount of traditional marketing can overcome. Drawing parallels to the restaurant industry, where top-performing establishments ensure waitstaff taste every menu item to become passionate storytellers rather than mere order-takers, Brian demonstrates how personal experience transforms ordinary team members into powerful sales advocates. The most successful businesses don't just train their people on features and benefits – they invest in ensuring their team can speak authentically about their products from firsthand experience. This episode challenges conventional thinking about what constitutes a worthwhile business investment. Rather than viewing employee training and product experience as expenses to be minimized, Brian reframes them as your most powerful marketing assets. He explains why businesses that appear to be "saving money" by cutting corners on team experience are actually losing fortunes in missed sales opportunities and diminished conversion rates. Whether you're a healthcare provider, restaurant owner, retail entrepreneur, or service professional, this insight-packed episode will transform how you think about employee development and its direct connection to sales performance. Ready to discover and plug the silent leaks in your business? This episode provides the roadmap to turning your team into authentic storytellers who naturally drive revenue growth.

New Patient Group - The Employee & Patient Experience Co. A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World: - Leadership - Sales Fundamentals - Hospitality - Consumer Psychology - Verbiage - Presentation - Many More Learn How to Apply the Skill Sets Above to each of the following: - Existing Patient Experience - New Patient Experience - New Patient Phone Call - Existing Patient Phone Call - Digital Workflow - Treatment Coordinator Exam - Doctor Exam - Financial Presentation - Pending Treatment FollowUp - Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing - Patient Compliance - Much More!

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The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress. Have you ever found yourself researching, planning, and preparing for so long that you never actually take the first step? You're experiencing what psychologists call the "Deep Dive Effect" – the tendency to seek excessive information before taking action, often resulting in decision paralysis or missed opportunities. Brian shares the eye-opening story of meeting a young man who had spent two years preparing to launch a podcast without recording a single episode, perfectly illustrating how knowledge without implementation becomes wasted potential. The most successful business leaders don't wait for perfect information. They adopt a "ready, shoot, aim" approach – launching initiatives quickly, learning from real feedback, and refining as they go. Meanwhile, their competition remains stuck in research mode, paralyzed by contradicting advice and information overload. This pattern proves especially challenging for professionals with analytical minds, like clinicians or engineers, whose training emphasizes precision over action. What truly sets top-performing businesses apart isn't superior knowledge but superior implementation. While the masses flock to marketing seminars, the elite few obsess over creating remarkable customer experiences that turn clients into advocates. They build systems that differentiate their business at every touchpoint, recognizing that external competition isn't their real challenge – their ability to implement knowledge effectively is. Remember: your greatest competitor isn't the new business opening down the street. It's your willingness to act on what you know, even imperfectly. Start with small steps, learn through implementation, and understand that knowledge without action is just expensive education. Your success depends not on what you know, but on what you do with what you know.

New Patient Group - The Employee & Patient Experience Co. A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies: - Leadership - Sales Fundamentals - Hospitality - Consumer Psychology - Verbiage - Presentation - Many More Learn How to Apply the Skill Sets Above to each of the following: - Existing Patient Experience - New Patient Experience - New Patient Phone Call - Existing Patient Phone Call - Digital Workflow - Treatment Coordinator Exam - Doctor Exam - Financial Presentation - Pending Treatment FollowUp - Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing - Patient Compliance - Clinical Assistant Chair Side Conversations - Clinical Assistant Conversation with Parents - Re

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What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model. In this eye-opening episode, I challenge the widespread misconception that marketing success is measured by lead volume rather than lead quality. Drawing from my extensive experience working with businesses across multiple industries, I introduce the crucial Best Western/JW Marriott/Ritz-Carlton framework to help you identify your business positioning and align your marketing accordingly. The stark reality is that many businesses waste marketing dollars attracting prospects who will never convert because there's a fundamental mismatch between the marketing and the business model. Whether you're trying to be the premium provider commanding top prices or a volume-based business with competitive rates, your marketing strategy must reflect that positioning to attract customers who already value what you offer. This episode provides actionable insights on how to evaluate marketing companies, what questions to ask during the selection process, and why template-based marketing fails premium businesses. You'll learn why raising prices requires simultaneously increasing perceived value, and how your entire customer journey—from digital presence to physical space to team training—must align with the expectations set by your marketing. For business owners tired of high lead numbers but disappointing conversion rates, this conversation offers a transformational perspective on marketing that focuses on quality over quantity. The right marketing doesn't just fill your pipeline—it fills your pipeline with people ready to say "yes" to what you offer at your desired price point. Ready to transform how you think about marketing for your business? This episode will change your approach forever. Like, subscribe, and share with fellow business owners who need to hear this message!

New Patient Group - The Employee & Patient Experience Co. A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies: - Leadership - Sales Fundamentals - Hospitality - Consumer Psychology - Verbiage - Presentation - Many More Learn How to Apply the Skill Sets Above to each of the following: - Existing Patient Experience - New Patient Experience - New Patient Phone Call - Existing Patient Phone Call - Digital Workflow - Treatment Coordinator Exam - Doctor Exam - Financial Presentation - Pending Treatment FollowUp - Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing - Patient Compliance - Clinical Assistant Chair Side Conversations - Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (

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Click here to subscribe to the New Patient Group YouTube Station at: Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates. Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand. The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers. This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable. Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.

Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

New Patient Group - The Employee & Patient Experience Co. A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edg

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The Brian Wright Show is dedicated to entrepreneurs, their employees and family members but for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic, new economy marketplace.

Today's Episode

Leadership requires decisive action, not permission slips. In this revealing episode, I pull back the curtain on one of the most damaging leadership approaches plaguing businesses today: consensus leadership. Through a powerful real-world story about an orthodontist who sabotaged her own success by seeking employee approval, we explore why letting your team make critical business decisions is fundamentally flawed. Have you ever found yourself waiting for your team's blessing before implementing changes you know your business desperately needs? You're not alone. Many entrepreneurs and business owners fall into this trap, consulting with employees who lack both innovation mindsets and the perspective needed to make strategic decisions. I share why this approach isn't just problematic—it's completely backward. The episode highlights a crucial distinction that transformative leaders understand: there's a world of difference between inspiring your team with the "why" behind changes and asking their permission to implement them. True leadership means having the courage to say, "This is the direction we're going" rather than asking, "Is this direction okay with everyone?" The most successful visionaries throughout history didn't achieve greatness through committee votes. Whether you're running a dental practice, restaurant, retail store, or any other business, this episode offers actionable insights on how to balance team input with decisive leadership. You'll learn how to create a culture of innovation where getting your team's buy-in enhances execution but never determines direction. The path to growth begins when you stop asking for permission to lead. Ready to transform your leadership approach? Subscribe to the podcast and join us at our upcoming Iconic Event in Nashville this October, where we'll dive deeper into the strategies that separate transformative leaders from tentative managers.