In this episode, we break down how to build a profitable, future-proof content business. You’ll learn why email subscribers are far more valuable than social followers, how to balance content frequency and quality, and how AI is reshaping media and audience engagement. We also cover how to identify real problems that lead to valuable products and how to test newsletter ideas to find your perfect niche.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Timestamps:
00:00 Introduction
00:30 How do you know if a Newsletter idea is worth pursuing?
2:15 What's more valuable: 10,000 email subscribers or 100k Instagram followers?
3:15 What are you thoughts on buying active email lists?
4:57 How do you think about frequency vs quality?
6:00 How to avoid last minute changes from sponsors?
8:25 What shift in the media industry are founders not ready for?
11:43 How do you think about community building?
14:01 How can you sell digital products to moms?
16:38 If you could only monetize your audience in one way, what would you choose?
18:33 What's a contrarian opinion you have on the newsletter industry?
19:10 How to launch a newsletter based newsletter while living abroad?
20:26 How to approach content when competitors copy you?
21:44 How do you think about standing out in a crowded market?

In this video, I break down 30 different newsletter growth channels—from social and search to partnerships and paid ads—and rank them based on scale, effort, and subscriber quality. I’ll share surprising data showing just how wildly subscriber value can vary between sources, plus the framework I use to evaluate conversion and lifetime value. We’ll cover channels like YouTube, LinkedIn, Instagram, SEO, Meta ads, cross-promotions, and more. If you’re trying to figure out which few channels to focus on for real, sustainable growth, this video will point you in the right direction.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Timestamps:

00:00 Overview of the Newsletter Growth Tier List
01:33 How I’m Ranking 30+ Newsletter Growth Channels
02:11 Organic Social: YouTube, LinkedIn, Instagram, Substack Notes, X, TikTok
10:42 Paid Social: Meta, LinkedIn, X, and TikTok Ads
14:41 Search & SEO: Organic vs. Google Ads
18:05 Partnerships & Collaborations: Guest Posts, Podcasts, and Cross-Promotions
24:07 Organic Growth Tactics: Referrals, Giveaways & Communities
28:52 The Worst Channels Hurting Your Newsletter
37:54 The Tier List Recap
38:53 My Recommendation
40:09 Real Data Breakdown: Conversions & Revenue per Source
45:01 What I've Learned From The Data

In this Q&A video, I answer questions about how to start, grow, and monetize a newsletter. I explain how to get 1,000 subscribers in 30 days using my “1K Challenge,” which includes daily posting, commenting, and outreach on platforms like LinkedIn or Instagram. I cover how niche is too niche, why cross-promotions between newsletters work best when both sides match clicks, and how to measure success beyond open rates by focusing on revenue and engagement. I also share thoughts on the future of newsletters— shorter formats, weekly cadence, and using them to drive product or service sales instead of relying only on ads.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Episode Questions & Timestamps

00:00 Introduction & Q&A Overview
00:18 Is it possible to get 1,000 subscribers in 30 days?
09:58 How niche is too niche?
11:15 How do you approach partnerships and cross-promotions?
14:28 Can you still trust open rates and click-through rates?
17:32 How many links are too many in a newsletter?
18:20 How can you find and sell the right product to your audience?
21:56 What’s the next big shift in the newsletter industry?
24:19 Is there opportunity for newsletter aggregators?