Timestamps

0:00 Introduction to Steve

00:55 What was it like joining SISTRIX in 2018?

02:30 The competition from Google, Europe and artificial intelligence over the last 12 months

03:40 How has that competition impacted your marketing strategies?

07:30 How did you decide your approach?

09:37 Making or breaking news

11:45 Notable successes from the SISTRIX data team

17:10 Insights into the competition in search engines

21:25 The future for Google and discussions on AI overviews

39:44 SISTRIX charity

Steve and SISTRIX

https://www.linkedin.com/in/stevechippy/

https://x.com/chippy

https://www.linkedin.com/company/sistrix/

https://www.sistrix.com/

All our links

Website = ⁠⁠⁠18.agency⁠⁠⁠

LinkedIn = ⁠⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠⁠

Spotify = ⁠⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠⁠

YouTube = ⁠⁠⁠https://www.youtube.com/@18.agency⁠⁠⁠

X = ⁠⁠⁠https://x.com/eighteenagency⁠⁠⁠

Instagram = ⁠⁠⁠https://instagram.com/eighteenagency⁠⁠⁠

TikTok = ⁠⁠⁠https://www.tiktok.com/@eighteenagency

Timestamps

00:00 Introduction to Mark Williams-Cook

00:31 How Mark started doing SEO 20+ years ago

11:05 How Mark's role at Candour evolved over time

17:07 Discussion on the pairing of SEO and PPC

24:16 Mark's views on content

38:56 Wrapping up

Mark and Candour's links

https://www.linkedin.com/in/markseo/

https://i83.uk/

https://withcandour.co.uk/

All our links Website = ⁠⁠18.agency⁠⁠

LinkedIn = ⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠

Spotify = ⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠

YouTube = ⁠⁠https://www.youtube.com/@18.agency⁠⁠

X = ⁠⁠https://x.com/eighteenagency⁠⁠

Instagram = ⁠⁠https://instagram.com/eighteenagency⁠⁠

TikTok = ⁠⁠https://www.tiktok.com/@eighteenagency

Timestamps 00:00 Introduction to Joe Davies, CEO of fatjoe.com

00:37 Discussing Joe's agency community on skool.com called Agency Scalers

03:36 Joe's 30 day YouTube video a day challenge

08:38 How Joe manages his time as CEO of FATJOE

10:32 Joe on personal branding and his personal brand

12:34 Artificial intelligence

17:37 How Joe first started FATJOE

20:45 Discussing the deliverables model and how the FATJOE service gets fulfilled

23:17 The type of clients FATJOE has and a deep-dive into link building

31:18 Any horror stories?

33:05 The death of niche sites in 2024

36:08 Any bullshit that Joe has spotted recently Joe and FATJOE's links

https://www.joedavies.com

https://youtube.com/channel/UCbGZfIqLmFMvHimAE5GUpeQ

https://www.linkedin.com/in/joe-davies-seo/

https://www.scalers.so

https://www.x.com/fatjoedavies

https://www.fatjoe.com

All our links Website = ⁠18.agency⁠

LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

YouTube = ⁠https://www.youtube.com/@18.agency⁠

X = ⁠https://x.com/eighteenagency⁠

Instagram = ⁠https://instagram.com/eighteenagency⁠

TikTok = ⁠https://www.tiktok.com/@eighteenagency