Épisodes

  • #17 - Steve Paine, Marketing Manager at SISTRIX
    Dec 20 2024

    Timestamps


    0:00 Introduction to Steve

    00:55 What was it like joining SISTRIX in 2018?

    02:30 The competition from Google, Europe and artificial intelligence over the last 12 months

    03:40 How has that competition impacted your marketing strategies?

    07:30 How did you decide your approach?

    09:37 Making or breaking news

    11:45 Notable successes from the SISTRIX data team

    17:10 Insights into the competition in search engines

    21:25 The future for Google and discussions on AI overviews

    39:44 SISTRIX charity


    Steve and SISTRIX


    https://www.linkedin.com/in/stevechippy/

    https://x.com/chippy

    https://www.linkedin.com/company/sistrix/

    https://www.sistrix.com/


    All our links


    Website = ⁠⁠⁠18.agency⁠⁠⁠

    LinkedIn = ⁠⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠⁠

    Spotify = ⁠⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠⁠

    YouTube = ⁠⁠⁠https://www.youtube.com/@18.agency⁠⁠⁠

    X = ⁠⁠⁠https://x.com/eighteenagency⁠⁠⁠

    Instagram = ⁠⁠⁠https://instagram.com/eighteenagency⁠⁠⁠

    TikTok = ⁠⁠⁠https://www.tiktok.com/@eighteenagency

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    40 min
  • #16 - Mark Williams-Cook, Digital Marketing Director at Candour
    Nov 1 2024

    Timestamps


    00:00 Introduction to Mark Williams-Cook

    00:31 How Mark started doing SEO 20+ years ago

    11:05 How Mark's role at Candour evolved over time

    17:07 Discussion on the pairing of SEO and PPC

    24:16 Mark's views on content

    38:56 Wrapping up


    Mark and Candour's links


    https://www.linkedin.com/in/markseo/

    https://i83.uk/

    https://withcandour.co.uk/


    All our links Website = ⁠⁠18.agency⁠⁠

    LinkedIn = ⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠

    Spotify = ⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠

    YouTube = ⁠⁠https://www.youtube.com/@18.agency⁠⁠

    X = ⁠⁠https://x.com/eighteenagency⁠⁠

    Instagram = ⁠⁠https://instagram.com/eighteenagency⁠⁠

    TikTok = ⁠⁠https://www.tiktok.com/@eighteenagency

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    42 min
  • #15 - Joe Davies, FATJOE CEO
    Oct 25 2024

    Timestamps 00:00 Introduction to Joe Davies, CEO of fatjoe.com

    00:37 Discussing Joe's agency community on skool.com called Agency Scalers

    03:36 Joe's 30 day YouTube video a day challenge

    08:38 How Joe manages his time as CEO of FATJOE

    10:32 Joe on personal branding and his personal brand

    12:34 Artificial intelligence

    17:37 How Joe first started FATJOE

    20:45 Discussing the deliverables model and how the FATJOE service gets fulfilled

    23:17 The type of clients FATJOE has and a deep-dive into link building

    31:18 Any horror stories?

    33:05 The death of niche sites in 2024

    36:08 Any bullshit that Joe has spotted recently Joe and FATJOE's links


    https://www.joedavies.com

    https://youtube.com/channel/UCbGZfIqLmFMvHimAE5GUpeQ

    https://www.linkedin.com/in/joe-davies-seo/

    https://www.scalers.so

    https://www.x.com/fatjoedavies

    https://www.fatjoe.com


    All our links Website = ⁠18.agency⁠

    LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

    Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

    YouTube = ⁠https://www.youtube.com/@18.agency⁠

    X = ⁠https://x.com/eighteenagency⁠

    Instagram = ⁠https://instagram.com/eighteenagency⁠

    TikTok = ⁠https://www.tiktok.com/@eighteenagency

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    40 min
  • #14 - Innovation executive Monty Savage on his recent BBC Interview
    Sep 2 2024

    Cal and Monty chat about Monty's recent BBC interview on renting in the UK, SEO in education and more. Timestamps 00:00 Intro 00:12 Monty's recent BBC interview 06:00 Grinding to grow our business 10:46 How we manage our client relationships 12:31 Are client relationships discussed in universities? 16:47 Why don't universities cover SEO? 27:07 When people can't grasp SEO 36:00 Cal's SEO qualification story 38:24 Leaving university and joining Eighteen 40:20 Wrapping up All our links Website = 18.agency

    LinkedIn = https://www.linkedin.com/company/eighteenagency/

    Spotify = https://podcasters.spotify.com/pod/show/nobullshitseo

    YouTube = https://www.youtube.com/@18.agency

    X = https://x.com/eighteenagency

    Instagram = https://instagram.com/eighteenagency

    TikTok = https://www.tiktok.com/@eighteenagency

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    41 min
  • #13 - Founder John Conningham on ADHD
    Aug 12 2024

    Jon Cunningham, founder of FlowFlows, discusses his experiences living with and working through the struggles of ADHD, along with the difficulties attaining ADHD medication.

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    37 min
  • #12 - SEO legend Barry Schwartz
    Jul 26 2024

    Cal, with this episode, has fulfilled a career-long dream by meeting and chatting SEO with industry legend Barry Schwartz.

    All our links Website = ⁠18.agency⁠

    LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

    Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

    YouTube = ⁠https://www.youtube.com/@18.agency⁠

    X = ⁠https://x.com/eighteenagency⁠

    Instagram = ⁠https://instagram.com/eighteenagency⁠

    TikTok = ⁠https://www.tiktok.com/@eighteenagency

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    39 min
  • #11 - John Hutson, Head of SEO at Ink Digital in London
    Jul 17 2024

    John Hutson, from Ink Digital, makes an appearance in this episode of No bullshit SEO. Chatting about how he came to work in the SEO and marketing space, Google's recent AI debacle and the future of search.

    All our links Website = ⁠18.agency⁠

    LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

    Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

    YouTube = ⁠https://www.youtube.com/@18.agency⁠

    X = ⁠https://x.com/eighteenagency⁠

    Instagram = ⁠https://instagram.com/eighteenagency⁠

    TikTok = ⁠https://www.tiktok.com/@eighteenagency

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    32 min
  • #10 - The SEO speaker, author and coach Mark A Preston
    Jul 10 2024

    This time, Cal's chatting with the digital marketing powerhouse, Mark A Preston. Covering Mark's serendipitous entry into SEO in 2001, snowballing into his massive success in the industry and the lay-of-the-land in SEO in the present day.

    All our links Website = ⁠18.agency⁠

    LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

    Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

    YouTube = ⁠https://www.youtube.com/@18.agency⁠

    X = ⁠https://x.com/eighteenagency⁠

    Instagram = ⁠https://instagram.com/eighteenagency⁠

    TikTok = ⁠https://www.tiktok.com/@eighteenagency

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    36 min