Keywords

word of the year, intentionality, personal growth, marketing, reflection, goal setting, authenticity, leadership, mindfulness, business strategy


Summary

In this episode of the Marketing Deconstructed podcast, Jennifer White discusses the importance of choosing a word of the year as a means of setting intentions and guiding personal and professional growth. She reflects on her past experiences with her chosen words, 'alignment' and 'intentional,' and shares her process for selecting a new word for 2026. The conversation emphasizes the significance of authenticity, mindfulness, and the integration of personal values into business practices, culminating in her choice of the word 'steadfast' for the upcoming year.


Takeaways

Choosing a word of the year can guide your intentions.
Reflecting on past experiences helps in setting future goals.
Intentionality is key in both personal and professional decisions.
Your word should resonate with your current reality and aspirations.
It's important to integrate your word into all areas of life.
Choosing a word should not feel like a pressure but a guiding force.
The word should evoke a feeling of comfort and alignment.
Steadfastness means consistent movement without urgency.
Building authority should come from experience, not pressure.
Daily practices like prayer and reflection can anchor your intentions.


Titles

Choosing Your Word of the Year: A Guide to Intentional Living
Reflecting on 2025: Lessons Learned and Goals Ahead


Sound bites

"I want to do it with calmness."
"I want my life to feel blank."
"I move forward with calm conviction."


Chapters

00:00 Intentional Beginnings: Choosing Your Word of the Year
08:28 Reflecting on the Past: Navigating 2025 with Purpose
19:51 Steadfast Goals: Defining My Word for 2026

In this episode of Marketing Deconstructed, Jennifer White, founder and CEO of Five & Rise Marketing, discusses the importance of clarity, systems, and foundational principles in marketing. She emphasizes the need for marketing strategies that support the life and business goals of founders, rather than overwhelming them with tactics. The episode explores current marketing trends, outdated practices, and how to build visibility, trust, and growth without burnout.

Keywords:marketing, clarity, systems, foundational principles, visibility, trust, growth, burnout, Jennifer White, Five & Rise Marketing

Takeaways:

• Most founders need clarity, not more tactics.
• Foundational principles are key to effective marketing.
• Marketing should support life and business goals.
• Current trends and outdated practices are discussed.
• Building visibility and trust is essential.
• Growth without burnout is possible.
• Real conversations and practical strategies are shared.
• Zero fluff approach to marketing.
• Simplify, refocus, and rise with marketing.
• This space is for small business owners and entrepreneurs.

In this episode of Off the Record Marketing Deconstructed, the 5 & Rise team explores the past, present, and future of video content marketing. They examine the rise of TikTok, the shift from personal to brand-centric content, and the role of short-form versus long-form videos. They also cover the history of other platforms like Vine and YouTube along with the various strategies brands can use to optimize their presence across multiple social media channels.

00:00 Introduction to Video Marketing
00:48 The Rise of Short-Form Content
02:46 TikTok vs. Vine: A Comparative Analysis
05:24 The Evolution of Video Platforms
09:00 The Role of YouTube in Modern Marketing
11:18 Strategic Use of TikTok for Brands
15:10 Challenges and Opportunities in Video Marketing
20:48 The Future of Video Content
27:15 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/