Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box?

In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark.

You’ll hear the truth about why niche resistance is so common, how it shows up in your content and offers, and what to do if you feel like a jack of all trades. I also share my own story of evolving from a generalist business coach to “The Offer Magician”—and how that shift unlocked momentum, magnetism, and meaning.

If you're stuck in a sea of “I help everyone” and craving more traction, this episode is your invitation to choose a niche that fits you.

➝ Listen now to get unstuck and start showing up with clarity.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

To learn more about how I can support your growth, visit www.onamissionbrands.com.

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If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in today’s market.

We’ll cover why more value isn’t always better, what “free” might be costing you, and how to make your lead magnet truly aligned with your next offer. Plus, I’ll share how I recently upgraded my own PDF freebie into an AI-powered quiz—and what that taught me about audience behavior and trust in 2025.

Whether you're refining your funnel or just want your list to finally convert, this episode is your next right step.

➝ Listen now and reclaim the power of a lead magnet that actually works.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn.
Follow me on Instagram.

What if your visibility strategy is costing you more than it’s creating?

In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner.

We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and the power of building trust through small, intentional habits. Kelly also shares why social media isn’t where real visibility begins—and how high-ROI strategies like podcast guesting, relationship-building, and 10-minute daily habits are the new path forward.

If you’ve been feeling stretched thin by content demands or unsure how to show up without burning out, this episode is your permission slip and strategy reboot.

About the Guest: Kelly Sinclair

Kelly is your go-to expert for visibility strategy and AI-powered marketing. She specializes in helping entrepreneurs ditch random acts of marketing and instead build aligned visibility habits. She is also the host of the Entrepreneur School podcast and the creator of the 90-Day Visibility Sprint and accompanying custom GPT tool.

Website: https://www.ksco.ca

Instagram: https://www.instagram.com/ksco_kelly/

LinkedIn: https://www.linkedin.com/in/kellyrsinclair/

Facebook: https://www.facebook.com/KSComms/

Want to make visibility easier and more aligned? Download Kelly’s free 90-Day Visibility Sprint Starter Kit, which includes a plug-and-play tracker and a custom GPT to guide your daily efforts. ➝ https://kellysinclair.thrivecart.com/90-day-visibility-sprint-lori/?coupon=LORI

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn.
Follow me on Instagram.