When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence.

In this Founder Reflection episode, I share the honest story behind one of my biggest growth edges: selling. From discovery calls that turned into free coaching to the beliefs that kept me overgiving, this episode unpacks how I went from resistance to resonance.

You’ll hear what finally helped me reframe sales as sacred service, why structure gave me more freedom, and how I began building relationships instead of chasing leads. If you’ve ever felt allergic to sales—but still deeply desire to grow a business that feels like home—you’ll find both validation and strategy here.

Let’s talk about the real work behind building a heart-centered business.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box?

In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark.

You’ll hear the truth about why niche resistance is so common, how it shows up in your content and offers, and what to do if you feel like a jack of all trades. I also share my own story of evolving from a generalist business coach to “The Offer Magician”—and how that shift unlocked momentum, magnetism, and meaning.

If you're stuck in a sea of “I help everyone” and craving more traction, this episode is your invitation to choose a niche that fits you.

➝ Listen now to get unstuck and start showing up with clarity.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in today’s market.

We’ll cover why more value isn’t always better, what “free” might be costing you, and how to make your lead magnet truly aligned with your next offer. Plus, I’ll share how I recently upgraded my own PDF freebie into an AI-powered quiz—and what that taught me about audience behavior and trust in 2025.

Whether you're refining your funnel or just want your list to finally convert, this episode is your next right step.

➝ Listen now and reclaim the power of a lead magnet that actually works.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

What if your visibility strategy is costing you more than it’s creating?

In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner.

We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and the power of building trust through small, intentional habits. Kelly also shares why social media isn’t where real visibility begins—and how high-ROI strategies like podcast guesting, relationship-building, and 10-minute daily habits are the new path forward.

If you’ve been feeling stretched thin by content demands or unsure how to show up without burning out, this episode is your permission slip and strategy reboot.

About the Guest: Kelly Sinclair

Kelly is your go-to expert for visibility strategy and AI-powered marketing. She specializes in helping entrepreneurs ditch random acts of marketing and instead build aligned visibility habits. She is also the host of the Entrepreneur School podcast and the creator of the 90-Day Visibility Sprint and accompanying custom GPT tool.

Website: https://www.ksco.ca

Instagram: https://www.instagram.com/ksco_kelly/

LinkedIn: https://www.linkedin.com/in/kellyrsinclair/

Facebook: https://www.facebook.com/KSComms/

Want to make visibility easier and more aligned? Download Kelly’s free 90-Day Visibility Sprint Starter Kit, which includes a plug-and-play tracker and a custom GPT to guide your daily efforts. ➝ https://kellysinclair.thrivecart.com/90-day-visibility-sprint-lori/?coupon=LORI

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

What if your offer isn’t the problem—your alignment is?

In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers struggle to sell their services. If you’ve ever poured your heart into an offer only to hear crickets… this episode is your reset.

With warmth and wisdom, Lori shares:
➝ The 3 biggest mistakes that make offers fall flat (and how to fix them)
➝ Why alignment is more powerful than strategy—and how to find yours
➝ The surprising truth about clarity, specificity, and simplicity in your messaging
➝ How to position your offer so it actually stands out
➝ The personal story that changed everything in her business (and helped her claim her niche)

This isn’t just a training—it’s a permission slip to build a business that feels good and sells with ease.

Your dream clients are waiting. Let’s make sure your offer is ready.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

You’ve probably heard it before: Storytelling sells.

But how do you actually tell your story in a way that feels authentic—and ties back to your business?

In this episode of On a Mission Momentum, I’m joined by brand story strategist Jessica Graham to explore how your lived experiences—not just your credentials—can become the most powerful part of your brand. We talk about transformation stories, “everyday” stories, and how to decide what’s yours to share (and what’s not). This is for the entrepreneurs, coaches, and healers who are tired of blending in—and ready to use their story to stand out.

You’ll learn:
→ How to identify your core transformation story—and why it matters
→ Why everyday moments make your brand more memorable
→ The difference between your brand story and your personal story
→ How to share with intention, not just vulnerability
→ Why storytelling builds trust and makes your offer more compelling

If you’ve ever struggled with how to talk about yourself or what sets your work apart, this conversation is the invitation to start owning your brilliance.

🎧 Tune in and start telling the story only you can tell.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

What do you do when your offer isn’t selling the way you hoped?

In this episode, we’re talking about the messy, emotional, and deeply strategic moment that every purpose-driven entrepreneur faces at some point: deciding whether to pivot, scrap, or keep pushing an offer that’s not gaining traction.

I’ll walk you through the three most aligned choices you can make when your launch feels like a flop—and how to know which one is right for you. We’ll explore the hidden grief behind scrapping an idea you once loved, the subtle signs that a pivot is all you need, and the power of staying the course even when things feel discouraging.

If you’ve ever second-guessed an offer, this conversation will help you find clarity—without shame, pressure, or performative hustle.

Let’s get honest about what it really means to build an aligned business—and why realignment is not retreat.

▶ Tune in to get grounded, re-energized, and strategic about your next move.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

Ever wake up from a dream with a new offer idea that feels too good not to pursue?

That happened to me recently, and while the creative spark was exciting, it also led me to pause and ask the deeper question: Is this truly aligned expansion… or just a bright shiny object in disguise?

In this episode, we’re exploring that exact crossroads.

You’ll learn how to discern whether it’s time to create something new or focus on refining what you already have. I’ll walk you through five signs it is time to create your next offer, and four clear signals that it’s better to wait. We’ll also talk about the common myths that cause coaches and creatives to pivot too soon, and I’ll share the exact three-question filter I use with myself and my clients to make confident, aligned decisions.

If you’ve ever felt pulled toward a new idea but unsure whether to run with it, this one’s for you.

✨ Let’s talk clarity, creativity, and how to lead your business without losing your focus.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands