Sometimes the best move in business is pulling the plug on something that’s “working” (ugh lol)

This episode is more personal than usual because I’m opening up about sunsetting our Set to Scale® membership. It’s a decision that didn’t come lightly, but one that brought me more clarity (and relief) than I expected in the chaos of it all.

I’m sharing:

• Why a membership that looked profitable on paper wasn’t sustainable in real life
• The mix of trauma, vulnerability, and strategy that pushed me to finally make the call
• What this shift means for how Paradigm is serving clients moving forward
• How you can think about your own offers when it’s time to pivot or let go
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If you’ve ever had to retire an offer, or are staring down a decision you know you need to make, this one will definitely hit home.

Let's answer one of the most common (and complicated) leadership questions: Should I hire someone I’m friends with?

I'm sharing hard-won lessons from client stories and my own team, including what makes these hires work…or crash and burn. Plus, a behind-the-scenes look at what being locked out of Instagram for a month taught me about boundaries, balance, and why your socials aren’t everything.

• Why hiring friends can work and when it absolutely doesn’t
• How to tell someone you care about they’re not the right fit
• The hiring rubric every founder needs to stay objective
• Why your leadership style is the real dealbreaker

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In this episode, I’m joined by copywriter Andrea Shah for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design.

Andrea shares:

• How her career went from corporate translation gigs to website copy for creative business owners
• Why she chose the solo path instead of scaling a team and what she’s learned about leadership along the way
• How wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressure
• Tips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panic
• Her two quick wins to improve your website copy today (it’s easier than you think)

Andrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea’s specialty is writing copy that feels personal, powerful, and clear. She’s a Diet Coke enthusiast, market research nerd, and firm believer that you don’t have to scale a team to build a successful business.

Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.