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Open Market

Open Market

Auteur(s): Joe Zappa & Eric Franchi
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À propos de cet audio

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 10 Adtech CEO Misconceptions About Marketing

    10 Adtech CEO Misconceptions About Marketing
    Sep 24 2025
    Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicare, and how to measure the impact of adtech marketing.
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    27 min
  • Magnite and Streamr on the Performance TV Acquisition

    Magnite and Streamr on the Performance TV Acquisition
    Sep 17 2025
    Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.
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    27 min
  • Journalist Mike Shields on PR Being Even More Dead

    Journalist Mike Shields on PR Being Even More Dead
    Sep 10 2025
    Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike tells Joe and Eric why Joe's shtick about throwing out the 2005 marketing playbook resonates with him, how to actually succeed at traditional PR or media relations, and what adtech companies can do instead to get the word out.
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    34 min
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