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Open Market

Open Market

Auteur(s): Joe Zappa & Eric Franchi
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À propos de cet audio

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Luck, Alex Karp, and How to Create a Category

    Luck, Alex Karp, and How to Create a Category
    Dec 17 2025
    Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers a based take on us humans hurtling through space on a rock.
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    31 min
  • Solving CTV Economics with Transmit CPO Scott Young

    Solving CTV Economics with Transmit CPO Scott Young
    Dec 10 2025
    Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.
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    30 min
  • OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing

    OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing
    Dec 3 2025
    OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using AI to run a more efficient startup. Plus, Steven tells the guys what the adtech equivalents of fracking and Tinder are.
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    36 min
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