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Open Market

Open Market

Auteur(s): Joe Zappa & Eric Franchi
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À propos de cet audio

 Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.Copyright 2025 Joe Zappa Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Everything About Boards with Aperiam Partner Corey Ferengul

    Everything About Boards with Aperiam Partner Corey Ferengul
    Jul 16 2025
    Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are great for boards? How do you prepare for updates? And how does the marketing leader communicate with the board? Corey provides the deepest dive out there on boards for adtech founders and marketers.
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    48 min
  • Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple

    Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
    Jul 9 2025
    Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).
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    48 min
  • Big Happy CEO Jonathan Frohlinger on Building a Creative Business

    Big Happy CEO Jonathan Frohlinger on Building a Creative Business
    Jul 2 2025
    Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.
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    40 min

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