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Open Market

Open Market

Auteur(s): Joe Zappa & Eric Franchi
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À propos de cet audio

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How to Organize an Advertising Event with Marketecture CSO Sam Khoury

    How to Organize an Advertising Event with Marketecture CSO Sam Khoury
    Feb 25 2026
    Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals, land top speakers, and think through costs, sponsorship economics, and logistics. They also cover how to market an event, balance content with biz dev, and make events the ultimate expression of the community built around your brand.
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    34 min
  • The Advertising Event Guide: Which Ones Actually Matter?

    The Advertising Event Guide: Which Ones Actually Matter?
    Feb 18 2026
    Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.
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    32 min
  • Who's Afraid of Adtech?

    Who's Afraid of Adtech?
    Feb 11 2026
    Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging and positioning if you straddle adtech and other industries or if you're looking to shift your sector.
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    24 min
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