Épisodes

  • 10 Adtech CEO Misconceptions About Marketing

    10 Adtech CEO Misconceptions About Marketing
    Sep 24 2025
    Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicare, and how to measure the impact of adtech marketing.
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    27 min
  • Magnite and Streamr on the Performance TV Acquisition

    Magnite and Streamr on the Performance TV Acquisition
    Sep 17 2025
    Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.
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    27 min
  • Journalist Mike Shields on PR Being Even More Dead

    Journalist Mike Shields on PR Being Even More Dead
    Sep 10 2025
    Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike tells Joe and Eric why Joe's shtick about throwing out the 2005 marketing playbook resonates with him, how to actually succeed at traditional PR or media relations, and what adtech companies can do instead to get the word out.
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    34 min
  • Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes

    Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes
    Sep 3 2025
    Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn’t have sold LiveRamp and how he’d push the company forward today, what he’s excited about in adtech, how to spot great talent, and things most people he respects believe that he disagrees with. Tune in to find out whether EQ is overrated and why Auren might start another adtech company.
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    44 min
  • James Borow on Universal Ads’ Approach to CTV

    James Borow on Universal Ads’ Approach to CTV
    Aug 27 2025
    Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.
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    36 min
  • tvScientific CEO Jason Fairchild on Fundraising Strategy

    tvScientific CEO Jason Fairchild on Fundraising Strategy
    Aug 20 2025
    tvScientific CEO and co-founder Jason Fairchild joins the pod a second time to discuss fundraising strategies. Tips for Open Marketers include taking more at-bats, choosing the right timing and making the success of the company feel inevitable, making strategics' success a part of your success, and surrounding yourself with the right people, especially for your first company. Joe also lectures Jason and Eric on proper sunscreening habits.
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    30 min
  • Building and Managing Teams with PayPal Ads' Dan Robbins

    Building and Managing Teams with PayPal Ads' Dan Robbins
    Aug 13 2025
    PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one person to over 100 (which Dan oversaw at Roku), heuristics and personality frameworks for understanding people's tendencies and motivations, and why marketing should be an input, not just an output. Plus, Joe tests the guys' patience with his fervor for astrology for business bros aka the enneagram.
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    37 min
  • Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech

    Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
    Aug 6 2025
    Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how to navigate intergenerational disagreements, and the trio dives into the nuances of curation.
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    32 min