Épisodes

  • Luck, Alex Karp, and How to Create a Category

    Luck, Alex Karp, and How to Create a Category
    Dec 17 2025
    Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers a based take on us humans hurtling through space on a rock.
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    31 min
  • Solving CTV Economics with Transmit CPO Scott Young

    Solving CTV Economics with Transmit CPO Scott Young
    Dec 10 2025
    Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.
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    30 min
  • OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing

    OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing
    Dec 3 2025
    OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using AI to run a more efficient startup. Plus, Steven tells the guys what the adtech equivalents of fracking and Tinder are.
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    36 min
  • Eric on Fundraising Dos and Don’ts

    Eric on Fundraising Dos and Don’ts
    Nov 26 2025
    Eric Franchi blesses Joe Zappa with his insights on the key dos and don’ts of fundraising, including how to get a warm intro, what makes a great pitch deck, which questions to ask VCs, and why manufacturing FOMO or including an exit slide can backfire. Plus, Eric says not to be mad at him if he's rejected you.
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    35 min
  • Agency Exec Jay Friedman on the AI Plays CMOs Care About

    Agency Exec Jay Friedman on the AI Plays CMOs Care About
    Nov 19 2025
    Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. Jay covers the different parts of the AI city, the questions CMOs should be asking agencies and adtech companies, and how overtechnical programmatic nerds tend to get about their products. Plus, Eric stunts on not one but two bald, bespectacled counterparts.
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    36 min
  • Why You Need a Customer Advisory Board

    Why You Need a Customer Advisory Board
    Nov 12 2025
    Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss common mistakes and how to maximize the value of CABs from a marketing perspective.
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    20 min
  • Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

    Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD
    Nov 5 2025
    Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.
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    33 min
  • Lessons from BOK and Other Marketing Tips

    Lessons from BOK and Other Marketing Tips
    Oct 29 2025
    In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying about overexposure and over-indexing on events as a marketing tactic. Plus, Joe provides concrete tactical advice for CEOs who don't know what to post about.
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    34 min