What if your pet resort delivered the kind of service that made people rave about you—and gladly pay more? In this episode, you’ll learn how to take a page from one of the most iconic service brands in the world and apply those same principles to your daycare, boarding, grooming, or training business. It's all about creating intentional, memorable customer experiences that set you apart.

From empowering your staff to go above and beyond, to using small details to build deep client loyalty, Fern breaks down five key strategies you can start using right away. This isn't about fancy buildings or big budgets—it's about mindset, consistency, and making people feel seen and valued. Tune in and discover how to make top-tier service your new secret weapon.

December isn’t just for hot cocoa and ugly sweaters—it’s actually a powerful month to fine-tune your marketing, max out holiday bookings, and position your pet business for a killer start to the new year. In this episode, Fern lays out a full-on holiday game plan packed with clever internal promos, customer engagement strategies, and community connection ideas to help you close out the year strong. Whether it’s sprucing up your email campaigns or turning your lobby into a holiday experience, you’ll walk away with practical ideas that are as fun as they are effective.

But it’s not just about the dogs—your staff and operations need some love too. Fern shares creative ways to boost morale during the busiest season, plus how to make the most of your ad dollars when everyone else is crowding the airwaves. From festive treats to clever PR moves, this episode will help you squeeze every last drop of potential out of the holiday rush while setting yourself up for big wins in January. Don’t sleep on December—it’s time to make it count.

Ever wonder how something as simple as gratitude could actually boost your business? In this episode, Fern breaks down how appreciation isn’t just a feel-good emotion—it’s a strategic tool that can strengthen loyalty, energize your team, and even drive growth. Whether you're looking to improve client retention, boost morale among your staff, or just find more joy in your daily grind, this episode offers a ton of actionable ways to weave gratitude into your business culture.

From easy client surprises to staff rituals that build team spirit, Fern shares how small gestures can have a big impact. You'll hear why this season is the perfect time to reflect, reconnect, and revitalize your mindset as a business owner. If you're ready to make gratitude part of your business DNA—not just a seasonal sentiment—this one’s for you.