What if your pet resort delivered the kind of service that made people rave about you—and gladly pay more? In this episode, you’ll learn how to take a page from one of the most iconic service brands in the world and apply those same principles to your daycare, boarding, grooming, or training business. It's all about creating intentional, memorable customer experiences that set you apart.

From empowering your staff to go above and beyond, to using small details to build deep client loyalty, Fern breaks down five key strategies you can start using right away. This isn't about fancy buildings or big budgets—it's about mindset, consistency, and making people feel seen and valued. Tune in and discover how to make top-tier service your new secret weapon.

December isn’t just for hot cocoa and ugly sweaters—it’s actually a powerful month to fine-tune your marketing, max out holiday bookings, and position your pet business for a killer start to the new year. In this episode, Fern lays out a full-on holiday game plan packed with clever internal promos, customer engagement strategies, and community connection ideas to help you close out the year strong. Whether it’s sprucing up your email campaigns or turning your lobby into a holiday experience, you’ll walk away with practical ideas that are as fun as they are effective.

But it’s not just about the dogs—your staff and operations need some love too. Fern shares creative ways to boost morale during the busiest season, plus how to make the most of your ad dollars when everyone else is crowding the airwaves. From festive treats to clever PR moves, this episode will help you squeeze every last drop of potential out of the holiday rush while setting yourself up for big wins in January. Don’t sleep on December—it’s time to make it count.

Ever wonder how something as simple as gratitude could actually boost your business? In this episode, Fern breaks down how appreciation isn’t just a feel-good emotion—it’s a strategic tool that can strengthen loyalty, energize your team, and even drive growth. Whether you're looking to improve client retention, boost morale among your staff, or just find more joy in your daily grind, this episode offers a ton of actionable ways to weave gratitude into your business culture.

From easy client surprises to staff rituals that build team spirit, Fern shares how small gestures can have a big impact. You'll hear why this season is the perfect time to reflect, reconnect, and revitalize your mindset as a business owner. If you're ready to make gratitude part of your business DNA—not just a seasonal sentiment—this one’s for you.

What if the secret to finally leveling up your pet business wasn’t some new hack or tool, but something a lot simpler—and often overlooked? In this episode of the Overdog Podcast, Fern dives into the surprising power of consistency and how it can make or break your business. From operations and team dynamics to client experience and marketing, this episode breaks down the crucial ways predictable, repeatable actions can create trust, reduce chaos, and drive growth.

Fern shares why you should be building your business as if you’re about to franchise it—even if you never plan to. You’ll hear eye-opening comparisons between two fictional pet resorts—one that’s winging it and one that runs like clockwork—and you’ll probably recognize which one sounds more like yours. If you’re tired of feeling like you’re always putting out fires and ready to build something that runs smoother and scales easier, this one’s a must-listen.

What if your general manager could think and act like a business owner—fully invested, capable, and trusted to lead your team? In this episode, Fern is joined by leadership pro Kelli Dodds, who unveils her brand-new initiative designed to level up managers into true leaders. They dive into the crucial mindset shifts, skill development, and emotional intelligence needed to transform your GM into the MVP of your pet resort. This isn’t about managing schedules and putting out fires—it’s about cultivating ownership mentality and building high-functioning teams.

If you’re tired of being the bottleneck in your business or struggling to delegate confidently, this conversation is your wake-up call. Kelli shares how her decades of experience and hands-on leadership training can help turn potential into performance, freeing you up to actually enjoy running your business. Whether your current GM is green or seasoned, this episode will open your eyes to what’s really possible with the right guidance and support.

Toxic employees can quietly destroy everything you've worked to build—your team morale, your client experience, and your overall business culture. In this episode, Fern breaks down how even one negative team member can ripple through your pet resort and create serious damage. From subtle eye-rolls to full-blown defiance, it all adds up faster than you think. The big question is: how do you spot it early, and what do you do once it's there?

You'll learn how to recognize the different "stages" of toxicity and get practical strategies for handling each one—whether you're dealing with minor moodiness or someone who's completely derailing your team. Fern also shares why hiring slow and firing fast is more than just a cliché—it’s essential for protecting your business. If you've ever made excuses for an underperforming employee or hesitated to act, this episode is your wake-up call.

AI isn’t just for tech giants and sci-fi movies anymore—it’s here, it’s powerful, and it’s ready to transform your pet business if you let it. In this episode, Fern dives deep into the practical ways ChatGPT can supercharge your daycare or boarding facility. From content creation and marketing to staff training and operations, you’ll find out how this tool can become your new behind-the-scenes assistant—saving you time, boosting creativity, and helping you stand out from the pack
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Whether you’ve never touched AI before or you’re already experimenting with it, this episode breaks down how to use it effectively without getting overwhelmed. Fern also shares real-world tips on getting better results, avoiding common mistakes, and even how to build your own custom GPTs tailored for your business. If you're ready to stop watching from the sidelines and start using tech to your advantage, this is your nudge to dive in.

Sometimes the best way to grow your business is to hit pause and take a hard look at what’s really working—and what’s not. In this episode, Fern opens up about a difficult decision he had to make at Overdog and why cutting back can sometimes be the smartest move forward. If you’ve ever felt stuck, overwhelmed, or unsure whether to keep pushing or pivot, you’ll relate big time.

This isn’t just theory—it’s a real-world look at what it means to prune parts of your business to make space for stronger, healthier growth. You’ll walk away with fresh perspective and maybe even permission to let go of what’s holding you back. Ready to rethink your strategy? Let’s go.