Welcome to Day 26 of the Double Your Profit Series

The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is the natural follow-up to yesterday’s topic of Cut Complexity. Once you trim what doesn’t work, the next step is simple: Multiply Your Winners. Why Multiplying Winners Matters
Too often, owners keep dragging along departments or services that look big on top-line revenue but secretly ruin margins. The real growth hack is cutting what’s unproductive and doubling down on what’s already winning.

In other words: do less, but do way more of the less.

💡 What You’ll Learn in This Episode:
How to identify the “dogs” in your business that drain profit and energy
Why reallocating resources from losers to winners accelerates growth
The Pareto Principle in action: focus on the 20% that drives 80% of results

Real-world example: cutting an unprofitable new construction arm to scale a thriving plumbing service department

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📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

⚙️ The Big Picture
The fastest way to scale isn’t always adding more — it’s multiplying what already works. Winners compound when you fuel them with focus, resources, and intentional growth. But you won’t know your true winners without accurate data to guide the decisions.

🔥 Think of this episode as your playbook for cloning success and letting go of the rest.

📚 Keep Learning

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• John's YouTube Channel
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

#236 — AI Sales Engines for Home Services: Tal Shub on Craft & Closing More Deals
In this episode of Owned and Operated, John Wilson sits down with Tal Shub, CEO of Craft, to dive into how AI is transforming sales in the home service industry.
Tal shares how Craft built an AI-powered sales engine that listens to customer conversations, provides real-time coaching, and helps service teams recover lost revenue. From boosting average tickets with better financing conversations to coaching technicians on open-ended questions and process-driven sales, Craft is creating a playbook for the next era of home service growth.
The conversation goes deep into why team adoption matters more than features, how to overcome technician resistance to recording calls, and what separates top performers from the rest. John also shares firsthand results from rolling out Craft across his $30M company — including higher tickets, improved training, and stronger close rates.
This episode isn’t just about AI tools. It’s about how technology, leadership, and process come together to drive real performance in the field. If you’re serious about building a stronger sales culture in your HVAC, plumbing, or electrical business, this conversation is a must-listen.

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💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?

🔗Check Them Out Here

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🎙️ Host:
John Wilson
🎙️ Guest:
Tal Shub (Craft)

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More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Welcome to Day 25 of the Double Your Profit Series

The go-to series for contractors, home service owners, and small business entrepreneurs.Today’s topic is one of the most important lessons I’ve learned in scaling a business: Cut Complexity. Or, as I like to say: Simple is Scalable.
🧠 Why Simplicity Wins
Complexity creeps in quietly — through overbuilt processes, too many services, or redundant systems. It feels like “good business” at the time, but in reality it slows growth, increases mistakes, and burns headspace on things that don’t move the needle.
The truth: simplicity scales, complexity breaks. The businesses that grow the fastest and run the smoothest are almost always the simplest.

💡 What You’ll Learn in This Episode:

Why “friction points” in your business are usually a sign of unnecessary complexity
The danger of over-engineering processes (25-step checklists vs. 3–4 clear actions)
How simplifying your service offering makes training, marketing, and expansion easier

🧰 Sponsored By Contractor Commerce

Contractors: Ready to sell online without the tech headaches?
Contractor Commerce lets you turn your existing website into a real online store — no coding, no inventory, no hassle. From filters to full system installs, your customers can shop 24/7, right from your site.

🚨 Special Offer: Get your first 60 days FREE
👉 Start here

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

⚙️ The Big Picture
Every unnecessary layer, every extra system, every added service creates drag. By simplifying your offerings, processes, and systems, you unlock scalability. Simplicity gives you back focus, speed, and profitability.

🔥 Think of this episode as your blueprint for cutting complexity so your business can grow faster and cleaner.

📚 Keep Learning

Send Us Mail!

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.