This Stoppage Time edition of the Pitch to Pro podcast features a focused look at the role of vision in entrepreneurship, regional development, and professional sports ownership, all through the lens of Northwest Arkansas’ rapid transformation. In this short segment from Episode 45, we revisit a conversation with Ross Cully that highlights how NWA’s explosive growth has forced local leaders to recalibrate their benchmarks, no longer comparing the region to peer markets it has now surpassed.

You’ll hear reflections on what it means to think beyond the present, both for cities and businesses. As NWA evolves, local leaders are wrestling with the need to plan infrastructure and policy around who the region wants to become in 20 years, not just who it is today. That forward-thinking mindset also parallels the entrepreneurial journey, where taking leaps before others see the potential is often what sets long-term success in motion.

Ross shares the early days of building The Harvest Group, a story filled with grit, risk, and the necessity of persuading others to believe in a vision that didn’t yet exist. These same principles carry over into the creation of Ozark United FC, where club founders are again being asked to forecast trends and commit to an idea ahead of the market.

This clip captures the tension and excitement of growth, the burden and privilege of leadership, and the deep need for clarity of vision, whether you're shaping a company, a sports club, or an entire region’s future. It’s a snapshot of the ideas driving NWA’s momentum and the people courageous enough to lead it.

Ever wonder what happens when entrepreneurial vision meets professional sports? Join us for an engaging conversation with Ross Cully, founder and CEO of Harvest Group and investor in Ozark United FC, as he shares his two-decade journey in Northwest Arkansas.

Ross takes us back to his first encounter with NWA at Nolan Richardson's basketball camp, through his arrival with Procter & Gamble, to his decision to plant roots and build a thriving business in the region. What began as qualities like natural beauty and genuine relationships has evolved into a place now nationally recognized for its cultural amenities, outdoor recreation, and growing entrepreneurial ecosystem.

The transformation is stunning. Where Ross once had to explain where Northwest Arkansas was located during his business travels, he now meets people who enthusiastically share their experiences visiting Crystal Bridges or riding the region's world-class bike trails. This evolution mirrors the changing competitive landscape for NWA, which now benchmarks itself against larger markets across the country.

Drawing from his experience building Harvest Group from scratch, Ross provides invaluable insights into the entrepreneurial journey. He walks us through the distinct phases—from the scrappy survival mode of early days, through explosive growth periods, to the current challenges of scaling operations. These lessons directly apply to building Ozark United FC, reminding us that setbacks and pivots are natural parts of creating something meaningful.

Perhaps most compelling is Ross's perspective on the entrepreneurial ecosystem developing in Northwest Arkansas. Like Silicon Valley's cycle of success and reinvestment, NWA is seeing successful entrepreneurs who are now giving back and reinvesting in the next wave of regional growth—including professional soccer.

Ready to understand how sports, business, and community development intersect? Subscribe to Pitch to Pro and join the conversation about Northwest Arkansas's exciting journey to professional soccer!

As the FIFA Club World Cup captivates soccer fans around the globe, it feels like the perfect time to take a step back and revisit one of the most confusing—and often misunderstood—aspects of the beautiful game: how soccer is structured here in the United States. In this Stoppage Time episode of Pitch to Pro, we’ve pulled together highlights from Episode 10 that shed light on the U.S. soccer pyramid, including how Major League Soccer fits into the global game, why promotion and relegation don’t work the same way here, and what it means for young American talent coming through the ranks.

With the Club World Cup spotlighting international club competition, this is a timely refresher on how American soccer clubs position themselves in the broader landscape. Whether you're a diehard supporter or a newcomer trying to make sense of leagues like MLS, USL, NISA, and beyond, this episode offers clarity—and a little history—to help ground your fandom.

We also touch on the development path for players in the U.S., from youth academies and college programs to domestic professional leagues and overseas opportunities. Understanding this system is key not just for fans, but for aspiring players, parents, and even coaches trying to navigate the best route to the pro level.

With a wave of high-profile soccer events coming to the U.S.—including the 2026 World Cup—there’s never been a better moment to deepen your understanding of how soccer works stateside. Consider this your pregame warmup for the years ahead.