What happens when passion for soccer meets the explosive growth of Northwest Arkansas? Ross Cully, founder and CEO of Harvest Group and early investor in Ozark United FC, reveals the powerful vision behind bringing professional soccer to this dynamic region.

Ross shares his personal connection to the beautiful game, from youth leagues in Missouri to watching his former teammate Jack Jewsbury captain the Portland Timbers. That experience opened his eyes to soccer's unique ability to unite communities through an electric matchday atmosphere unlike anything else in American sports. As a father of four, Ross recognizes how younger generations embrace soccer differently than previous ones did, a demographic shift that makes this the perfect moment for professional soccer to thrive in Northwest Arkansas.

Beyond the business opportunity, Ross articulates how Ozark United FC represents something more meaningful: a chance to give back to a community that has given him so much. The club's vision extends beyond the pitch to create a vibrant destination combining soccer, housing, retail, and community spaces that will enhance Northwest Arkansas's appeal for current and future residents.

The success of this vision relies on community support at every level. Whether you're following social media accounts, purchasing merchandise, attending events, or exploring investment opportunities, each action builds momentum toward making professional soccer a reality in Northwest Arkansas. For those interested in contributing to this community-transforming project, Ross encourages reaching out with questions about sponsorship or investment.

Join us on this journey as we unite Northwest Arkansas through the beautiful game and create unforgettable sporting moments for generations to come.

This Stoppage Time edition of the Pitch to Pro podcast features a focused look at the role of vision in entrepreneurship, regional development, and professional sports ownership, all through the lens of Northwest Arkansas’ rapid transformation. In this short segment from Episode 45, we revisit a conversation with Ross Cully that highlights how NWA’s explosive growth has forced local leaders to recalibrate their benchmarks, no longer comparing the region to peer markets it has now surpassed.

You’ll hear reflections on what it means to think beyond the present, both for cities and businesses. As NWA evolves, local leaders are wrestling with the need to plan infrastructure and policy around who the region wants to become in 20 years, not just who it is today. That forward-thinking mindset also parallels the entrepreneurial journey, where taking leaps before others see the potential is often what sets long-term success in motion.

Ross shares the early days of building The Harvest Group, a story filled with grit, risk, and the necessity of persuading others to believe in a vision that didn’t yet exist. These same principles carry over into the creation of Ozark United FC, where club founders are again being asked to forecast trends and commit to an idea ahead of the market.

This clip captures the tension and excitement of growth, the burden and privilege of leadership, and the deep need for clarity of vision, whether you're shaping a company, a sports club, or an entire region’s future. It’s a snapshot of the ideas driving NWA’s momentum and the people courageous enough to lead it.

Ever wonder what happens when entrepreneurial vision meets professional sports? Join us for an engaging conversation with Ross Cully, founder and CEO of Harvest Group and investor in Ozark United FC, as he shares his two-decade journey in Northwest Arkansas.

Ross takes us back to his first encounter with NWA at Nolan Richardson's basketball camp, through his arrival with Procter & Gamble, to his decision to plant roots and build a thriving business in the region. What began as qualities like natural beauty and genuine relationships has evolved into a place now nationally recognized for its cultural amenities, outdoor recreation, and growing entrepreneurial ecosystem.

The transformation is stunning. Where Ross once had to explain where Northwest Arkansas was located during his business travels, he now meets people who enthusiastically share their experiences visiting Crystal Bridges or riding the region's world-class bike trails. This evolution mirrors the changing competitive landscape for NWA, which now benchmarks itself against larger markets across the country.

Drawing from his experience building Harvest Group from scratch, Ross provides invaluable insights into the entrepreneurial journey. He walks us through the distinct phases—from the scrappy survival mode of early days, through explosive growth periods, to the current challenges of scaling operations. These lessons directly apply to building Ozark United FC, reminding us that setbacks and pivots are natural parts of creating something meaningful.

Perhaps most compelling is Ross's perspective on the entrepreneurial ecosystem developing in Northwest Arkansas. Like Silicon Valley's cycle of success and reinvestment, NWA is seeing successful entrepreneurs who are now giving back and reinvesting in the next wave of regional growth—including professional soccer.

Ready to understand how sports, business, and community development intersect? Subscribe to Pitch to Pro and join the conversation about Northwest Arkansas's exciting journey to professional soccer!

As the FIFA Club World Cup captivates soccer fans around the globe, it feels like the perfect time to take a step back and revisit one of the most confusing—and often misunderstood—aspects of the beautiful game: how soccer is structured here in the United States. In this Stoppage Time episode of Pitch to Pro, we’ve pulled together highlights from Episode 10 that shed light on the U.S. soccer pyramid, including how Major League Soccer fits into the global game, why promotion and relegation don’t work the same way here, and what it means for young American talent coming through the ranks.

With the Club World Cup spotlighting international club competition, this is a timely refresher on how American soccer clubs position themselves in the broader landscape. Whether you're a diehard supporter or a newcomer trying to make sense of leagues like MLS, USL, NISA, and beyond, this episode offers clarity—and a little history—to help ground your fandom.

We also touch on the development path for players in the U.S., from youth academies and college programs to domestic professional leagues and overseas opportunities. Understanding this system is key not just for fans, but for aspiring players, parents, and even coaches trying to navigate the best route to the pro level.

With a wave of high-profile soccer events coming to the U.S.—including the 2026 World Cup—there’s never been a better moment to deepen your understanding of how soccer works stateside. Consider this your pregame warmup for the years ahead.

Welcome to this week’s Stoppage Time edition of the Pitch to Pro podcast, where we feature a powerful five-minute excerpt from one of our previous full-length conversations. In this episode, we take you deep into the economic transformation of Northwest Arkansas — a region whose growth story is often reduced to headlines about big-name companies. But there’s more to the evolution than just corporate giants, and this clip brings out the layered dynamics behind how real, sustainable regional development takes shape.

Our guest, Mervin Jebaraj, breaks down the phases of growth, starting in the 1990s when expansion was driven directly by the region's “big three” corporations and the university. That first wave was about attracting talent to those anchor institutions. The early 2000s saw a second wave: businesses that existed primarily to serve or collaborate with those core companies began thriving. Then came a third generation — companies that supported the support companies — creating a complex, interdependent economic engine that fueled unprecedented job growth.

But the conversation takes a turn when we explore the present and emerging future. Growth in Northwest Arkansas today is increasingly defined by lifestyle and infrastructure: healthcare, education, hospitality, and other services required to support the ballooning population. The pandemic highlighted this shift even more. Remote workers flocked to the area, bringing jobs from outside and proving that quality of life can be just as magnetic as corporate opportunity. Still, the region isn’t quite at the point where people move without a plan — like they might to New York, Austin, or LA — but it’s inching closer.

This episode also addresses what it means to be a “self-sustaining” region — one that can attract people and businesses simply because of what it is, not just who’s hiring. Mervin paints a picture of what it would take for Northwest Arkansas to become one of those places where people show up, figure it out, and still thrive even if Plan A doesn’t work. That kind of organic, resilient growth is aspirational — and, according to this conversation, within reach.

To close, we look at how the region measures itself. Initially benchmarked against metros of similar size, Northwest Arkansas consistently led in key indicators. So, the comparison group shifted to larger aspirational peers like Kansas City and Omaha — and the region still holds its own. This clip offers a compelling window into how smart, long-term growth is being mapped, managed, and measured. If you’ve ever wondered how a mid-sized community becomes a nationally respected economic player, this Stoppage Time episode is a masterclass in just that.

This Stoppage Time Episode pulls a powerful snippet from one of our earliest Pitch to Pro conversations - Ep. 16 - From Local Chambers to Soccer Fields: Pioneering Progress in Northwest Arkansas.

Soccer isn't just a sport; it's an engine for economic growth and a force for community connection. In this archival highlight, we revisit a moment that explored how professional soccer is helping transform Northwest Arkansas through both cultural integration and economic momentum.

As fans pour into Rogers from across the four-state area, local businesses—from restaurants to breweries to retail shops—see meaningful boosts. The sport’s economic footprint is already rivaling established regional draws like the AMP, while also sparking long-term infrastructure improvements.

But beyond dollars, soccer serves as a cultural bridge. With over 60% of Northwest Arkansas residents having roots elsewhere—many from soccer-loving countries—the game offers a shared language that builds inclusivity and belonging. It's a vital layer of connection that traditional sports can’t always offer.

Even then, the vision was clear: professional soccer wasn’t just entertainment—it was a “community shared value” in the making. Collaborations with youth leagues, schools, and local institutions pointed to a deeper model of community integration.

Listen back with us and see how the seeds planted back then are now helping shape the future of Northwest Arkansas—on and off the pitch.

Welcome to this Stoppage Time edition of the Pitch to Pro Podcast — a fast-paced highlight from last week’s full episode. In this five-minute segment, we explore how professional sports have transformed into one of the most lucrative investment landscapes in modern business.

From Jerry Jones’ once-controversial $250 million purchase of the Dallas Cowboys — now valued in the billions — to the $500 million MLS expansion in San Diego, this episode reveals just how high the stakes have become in the sports world.

But the conversation goes deeper. We shift focus to Arkansas and ask a bold question: Could soccer be the key to unlocking the state’s next wave of growth? With shifting cultural attitudes, widespread youth participation, and growing demand from major employers like Walmart, the timing might be perfect for Arkansas to enter the pro sports arena.

Whether you’re into venture capital, economic development, or just a fan of the beautiful game, this is a thought-provoking segment that shows how sports can shape the future of a region.

Ever wonder how waste management and professional soccer intersect? Andy McNeil, a successful Arkansas entrepreneur who built multi-million dollar environmental service companies, takes us on an unexpected journey through both worlds in this captivating conversation.

McNeil's business savvy shines as he explains how he transformed small waste management operations into industry leaders, including Denali—the largest food waste recycler in America with over a billion dollars in invested capital. But it's when the conversation shifts to soccer that his eyes truly light up. From coaching youth teams for 18 years to attending multiple World Cups and once finding himself in Roman Abramovich's owner's box at Chelsea, McNeil's soccer stories reveal why the beautiful game creates such powerful connections.

What makes this episode particularly valuable is McNeil's unique perspective on why professional sports—and specifically Ozark United FC—matter for Northwest Arkansas's future. "If we could leap forward 20 years and reflect back on today, what would set up Arkansas to be one of the best states? I think one of those things would be pro sports," he explains. This isn't just about entertainment; it's about economic development, talent attraction, and community identity.

The discussion also explores the remarkable investment opportunity soccer represents, with franchise valuations skyrocketing and the sport showing tremendous growth across all metrics in America. McNeil provides fascinating insights into why business fundamentals remain crucial even while building community-focused sports organizations, and why Ozark United FC's mixed-use development approach represents forward-thinking planning for the region.

Whether you're a soccer fan, business enthusiast, or simply care about Northwest Arkansas's future, this conversation offers valuable perspective from someone who understands both the boardroom and the beautiful game. Subscribe now and join us as we continue to explore the journey from pitch to professional soccer in NWA.