The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping discoverability and why earned media placements are now the non-negotiable authority signals that drive AI recommendations. PR professionals are uniquely positioned to dominate this shift by leveraging their core expertise in building credibility and authority.

The driving force behind this change is the rise of AI-powered answer engines like ChatGPT and Claude, which pull from authoritative sources rather than pay-to-play SEO tricks. Success now requires mastering how to secure high-quality earned media that AI trusts to recommend brands and products. Building lasting authority through PR is the future-proof strategy to ensure your clients show up where it matters most.

What You'll Learn in This Episode:

✅ Why AI Rewards Authority, Not Optimization: Understand how AI models prioritize earned media from high domain authority sites over traditional SEO tactics.

✅ How PR Earned Media Drives AI Visibility: Learn the tactical role of PR placements in influencing AI search results and product recommendations.

✅ The Shift to Long-Lasting Authority Features: Discover why deep-dive, narrative-driven media features outperform quick listicles in building trust with AI and consumers.

✅ How to Position Your Clients for AI Discoverability: Get step-by-step strategies to align your PR efforts with AI search algorithms and emerging shoppable AI platforms.

This episode is about owning the future of PR in the AI era. If you're ready to future-proof your agency, build unshakable authority for your clients, and confidently lead conversations about AI-driven discoverability, this episode is for you.

📌 Links + Resources Mentioned in This Episode:

→ Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant

→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

→ Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/

💬 Let's Connect:

Instagram: https://www.instagram.com/jenerationpr/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Website: https://jenerationacademy.com/

What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀

In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful PR is in today’s AI-driven world.

You’ll see exactly how my client, Motif Medical, earned top spots in AI-generated recommendations—without paid ads. Just smart, strategic PR.

I’m diving into how earned media placements are shaping AI search results (yep, this is what we call Answer Engine Optimization or AEO)—and why this shift is a total game-changer for PR pros who know how to leverage it.

If you’re ready to stand out as an indispensable PR powerhouse in the age of AI, this episode will give you the insights (and inspiration!) to make it happen.

Links Mentioned:

• The Pitch Lab
• Agency Accelerator

✨ P.S. Want to know what’s really keeping you from charging premium rates (and landing the clients who actually value your expertise)?

Take our brand new Premium Positioning Audit to uncover the exact gaps holding you back and get crystal clear on what it takes to elevate your brand. It’s the ultimate clarity tool for PR pros ready to step into their next level. 💪

https://jenerationacademy.com/audit

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and why PR professionals are uniquely positioned to lead in this new era of AI-driven visibility.

AI search engines like ChatGPT and Claude are rewriting the rules, and earned authority is now the only way to secure long-term visibility for your clients. This isn’t about pay-to-play... it’s about building trust, credibility, and a consistent presence that AI recognizes as the gold standard.

In this episode, you’ll learn:

✅ The New Rules of PR: Why high-authority placements are the key to dominating AI search results.

✅ Future-Proof Visibility: How to turn PR wins into long-term assets that keep your clients relevant.

✅ Tactical Strategies That Work: Step-by-step tips to land “best of” list features, leverage metadata, and amplify your clients’ authority.

✅ The Power of Consistency: Why aligning your clients’ messaging across platforms is non-negotiable in the AI era.

If you’re ready to position yourself as a leader in the evolving PR landscape, deliver results that move the needle, and future-proof your clients’ brands, this video is for you.

📌 Don’t forget to follow the show for more actionable strategies to elevate your PR game and stay ahead of the curve.

Let’s crush it together.