Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you. Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about Join Podmatch https://www.joinpodmatch.com/roy What we Discussed: 0:02 - Welcome & Introduction — Roy introduces Joe Zeplin 0:49 - Joe's background — from Pennsylvania to the corporate world 1:44 - The "cruise ship vs. dinghy" analogy — building something on the side 2:59 - Joe clarifies the analogy and his journey to full-time content creation 4:25 - How AI wiped out Joe's project manager role and forced the leap early 5:09 - Going from one video a month to four videos a week 6:30 - Roy on the freedom of working for yourself — and the boats that sink 7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared 9:53 - Why talking about getting paid matters for small businesses 10:14 - Currency exchange fees — making the client pay the spread, not you 11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies 13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained 14:07 - Free versions and budget-friendly tools for podcasters and creators 16:21 - How to customise timing across platforms from one scheduled post 17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram 20:13 - Platform-by-platform strategy — what works where and why 21:58 - Standing out on Instagram by doing the opposite of everyone else 23:17 - Hashtags in 2024 — are they still relevant? 24:03 - How algorithms have changed and what that means for hashtags 26:36 - Are third-party post schedulers penalised by platforms? 27:30 - Posting and ghosting — why engaging after you post matters 29:23 - Commenting on others in your niche to grow your audience 30:45 - Roy on always engaging — hearts, comments, and even negative feedback 31:20 - AI-generated comments — will they help or hurt? 33:00 - Virally's inbox management tool — responding across all platforms in one place 34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms 35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal 36:38 - Using sound bites and previews in podcasts and videos 37:16 - Building a team and scaling content production 38:54 - Sleeper videos — why old content can suddenly take off 40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts 42:00 - Why content creators quit too early — the reality of silent viewers 43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake 44:43 - How brands and guests still look at follower count over quality metrics 46:00 - The future of creator metrics — loyal fan base over vanity numbers 48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search 50:39 - Maximising YouTube's 5,000-character description limit for SEO 50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions 51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers 51:51 - Roy wraps up and invites Joe back 52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline How to connect with Joe Zeplin: 🌐 https://www.joezeplin.com/ ▶️ https://www.youtube.com/@joezeplin 🤝 Join our PodFather Community ✦ Website: https://www.podfather.me/ ✦ YouTube: / @roycoughlan ✦ Instagram: / podfather.podcast ✦ Facebook: / podfather.me ✦ TikTok: / roycoughlanpodcaster Find me at https://roycoughlan.com/ & https://bio.link/podcaster Start your Podcast here https://bestpodcastcoach.org/ Podcasters Submit your Tips here https://forms.gle/9w1NduFbC5jRX2En9 Sign up for my Affiliates https://bestpodcastcoach.org/affiliate-area/ VA Affiliate https://va.world/...
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