In this episode of the Pool Magazine Podcast, host Joe Trusty sits down with Jamie Novak, Director of Marketing, and Brian Durant, Senior Director of Retail Solutions North America at POOLCORP, to break down what’s new for 2026 — and why it matters to pool retailers and service pros.

The conversation dives into how shifting industry dynamics since the pandemic have changed the way chemicals are sold, supported, and managed at retail. Jamie and Brian explain why POOLCORP is leaning into system selling with the launch of two new programs: The Royal Treatment for Regal Chemicals and The Gold Standard for EZ Clor. These simplified, repeatable systems are designed to reduce training friction, improve consistency, cut down on callbacks, and deliver a better overall customer experience.

They also unpack the launch of Pool360 Unlocked, a major update that gives dealers Amazon-like access to POOLCORP’s entire inventory network. With new pickup, delivery, and shipping options — all from a single cart — Pool360 Unlocked puts speed, visibility, and control back in the hands of pool pros. As Jamie puts it, “Your branch is now every branch.”

If you’re a retailer, service company, or pool professional looking to improve efficiency, simplify water care, and stay ahead in 2026, this episode offers a clear look at where the industry is headed — and how POOLCORP plans to support it.

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In this episode of the Pool Magazine Podcast, we dive deep into the evolving role of hydrotherapy, wellness, and moving water in modern pool design.

From the innovators at Riverflow Pumps, we’re joined by founder Phil de Tournillon and Vice President Denise Canchola de Tournillon, alongside award-winning pool designer and GENESIS co-founder Brian Van Bower, and veteran builder and designer Marco Perrella.

Together, they explore how hydrotherapy is moving beyond traditional spas and into full-body, whole-pool experiences — reshaping backyards into personal recovery and wellness environments. The conversation covers everything from gentle current therapy and resistance walking to balance training, mental wellness, and how simply being immersed in moving water can reduce stress, improve mobility, and elevate everyday living.

At the center of the discussion is BlueOrbit — a category-starting wellness concept that creates a soft, circulating vortex in any body of water. Designed for recovery, movement, and relaxation, BlueOrbit transforms pools into dynamic spaces for low-impact exercise, floating meditation, and therapeutic motion — all powered by adjustable currents that can be tailored for everyone from elite athletes to grandparents.

You’ll also hear firsthand insights from builders on how clients are increasingly prioritizing health-focused features like swim currents, cold plunges, variable-speed circulation, and integrated hydrotherapy zones — and how thoughtful design can combine beauty, function, and longevity in a single backyard.

If you’re curious about where pool design is headed, how wellness is reshaping outdoor living, or how moving water is unlocking new possibilities for recovery and quality of life, this episode offers a compelling look at the future of hydrotherapy and experiential pools.

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In this episode of Pool Magazine Podcast, host Joe Trusty sits down with James Votraw, Southeast Business Development Manager for Latham Pools, whose remarkable 150-pound weight-loss journey has captured national attention. James opens up about the moment that forced him to reevaluate his health, how a persistent case of hiccups and a hospital visit became his wake-up call, and how his backyard pool transformed from a simple amenity into the tool that completely changed his life.

As the conversation unfolds, Votraw explains how swimming each day reshaped not only his body but his mindset, career, and family life. He talks about consistency, balance, and how builders and designers can do a better job of framing pools as wellness spaces rather than just leisure features. His message to the pool industry is clear: the products we create don’t just beautify backyards—they can build better human beings.

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