In this latest episode of Pool Magazine Podcast, Vito Mariano, president of Basecrete Technologies, announces three exciting new products they're adding to their lineup: Nano-Set, Suede, and their fiberglass mesh system Basecrete Xtreme. With decades of experience and multiple plaster patents, Mariano explains how these innovations improve color retention, reduce permeability, and extend the lifespan of pool finishes. We discuss how additives are reshaping the way applicators and finishers approach plaster jobs, minimizing callbacks and delivering more predictable startups. Mariano also shares real-world feedback and how the new products are becoming a game-changer for pool contractors.

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From humble beginnings cleaning pools to co-founding one of Texas’s most respected luxury pool firms, Joshua Buzzell’s journey with Regal Pools is a masterclass in entrepreneurship and leadership. In this episode, he recounts how he and his partner Edwin Escobar built a culture of quality and accountability that propelled Regal into the Top 50 Pool Builders list. Josh explains the sacrifices, long hours, and relentless pursuit of excellence that shaped their growth into a $20M company, and why scaling smart — not just fast — has been key to their success. We also discuss the challenges of managing demanding clients, the role of leadership in shaping company culture, and how Regal Pools balances artistry with operational efficiency. For anyone looking to understand what it takes to thrive in one of the nation’s most competitive pool markets, this candid conversation offers hard-earned lessons and inspiration

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Automation is changing the pool industry, and Pentair’s IntelliFlo3® VSF Pump is leading the charge. In this episode, Senior Product Manager Adam Key explains how this next-generation pump isn’t just about circulation — it’s a complete automation solution. We explore how WiFi connectivity enables homeowners to adjust schedules and monitor energy use remotely, how built-in relays allow control of pool lights and other equipment, and how this pump helps service pros troubleshoot issues without hopping in the truck. Adam also breaks down what pool owners and builders need to know about new Department of Energy regulations on single-speed pumps, and why the Intelliflo 3 is ahead of the curve. If you’re looking for insight into how technology is reshaping efficiency, convenience, and compliance in pool equipment, this conversation offers practical knowledge from one of the industry’s top experts

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Marcus Sheridan, co-founder of River Pools and renowned marketing strategist, knows firsthand how content can save a business. In this episode, he shares how during the 2008 recession, transparency and answering customer questions online transformed River Pools into the most visited pool website in the world. We explore his “They Ask, You Answer” philosophy — a revolutionary approach that empowers companies to address customer concerns openly, including pricing, competition, and product comparisons. Marcus also dives into the rise of the self-service buyer, why contractors should embrace publishing costs and FAQs, and how AI is shaping the next era of content marketing. With real-world results, including millions in revenue from a single blog post, Marcus proves that trust and honesty are the ultimate sales tools. This episode is essential listening for pool builders, marketers, and business owners looking to connect with today’s digital-first customer.

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Few materials say luxury like Bisazza glass tile, and in this episode, tile master Jimmy Reed of Rock Solid Tile and retailer Frank Vitori of AquaBlu Mosaics explain why. With over three decades of experience, Reed shares the artistry behind installing all-glass pools and why Bisazza remains a gold standard for high-end projects. Vitori contributes his expertise from the distributor’s perspective, discussing trends, customization options, and how U.S. homeowners are responding to the brand. Together, they break down misconceptions about pricing, installation, and availability, while highlighting the creative possibilities glass mosaics open up for designers and architects. From bespoke blends to timeless collections, Bisazza tile brings unmatched beauty and craftsmanship to residential and commercial pools alike. If you’re passionate about design or working in the luxury market, this episode is a must-hear on elevating aquatic spaces with one of the most prestigious names in glass tile

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Bo Barnett of GBIV Designs joins us to talk about one of the biggest shifts happening in pool construction today — the move toward large-format porcelain panels. Known for his award-winning projects in Austin and beyond, Barnett explains why porcelain has become the material of choice for luxury builders and designers.

He shares how large porcelain panels create a sleek, modern aesthetic, cut down on grout lines, and perform exceptionally well in exterior environments. We also discuss the technical side: installation challenges, best practices, and what consumers should know before specifying porcelain on their projects.

For professionals looking to stay ahead of trends, this episode delivers practical insight into why porcelain is more than just another finish — it’s changing the standard for what luxury pools can look like.

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As Executive Director of the Master Pools Guild (MPG), Teri Wiltshire has a global perspective on where the industry is headed. In this episode, she breaks down the factors driving rising pool costs — from labor shortages to inflation — and offers practical advice for builders on how to stay profitable while keeping projects on track. Wiltshire also touches on how pools are increasingly seen as investments, boosting home values in competitive real estate markets. Whether you’re a builder navigating cost challenges or a homeowner researching your next project, this episode offers insights from one of the industry’s most trusted voices.

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Women of Water, a new initiative developed by the PHTA (Pool & Hot Tub Alliance) in partnership with POOLCORP, seeks to connect, empower, and advocate for women in the pool, spa, and hot tub industry through community, education, and leadership development.

WOW officially kicks off at this year's International Pool Spa Patio Expo in Las Vegas. To learn more about the Women of Water initiative, we spoke with Sabeena Hickman, President & CEO of the Pool & Hot Tub Alliance, Kendall Large, Vice President of Marketing for POOLCORP, and Jamie Novak, Marketing Director for POOLCORP. Listen in on our conversation and learn more about how WOW aims to improve the inclusion and representation of women in the industry, empower them with better support, and provide mentorship to women at every level of the industry, from entry-level to executive.

Learn More:

• Pool & Hot Tub Alliance and POOLCORP Launch Women of Water - Pool Magazine
• Women of Water (WOW) - PHTA
• Women of Water! Launch Event on October 24th at the Expo - YouTube

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