This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technician interaction in the home. She highlights the importance of using data to track performance breaks and support employee morale, noting that call center staff are the essential "ambassadors" of the brand. Kelly also advises on how to counter technician negativity toward affiliate leads by ensuring strong training and transparent data practices. Tune in now to learn how to optimize your entire service process and boost your close rates!

This episode of Power Women of the Trades features Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation for the home service industry. Kelly recalls the story of meeting Cassie and Kailee at a Nexstar marketing workshop, where she was instantly struck by their energy and passion for the trades. She shares her personal journey from cashier to marketing executive, arguing that successful marketing requires the drive to connect with people. The conversation stresses that marketing is not just advertising; it is the entire customer journey, from the first call to the technician's handshake, which reinforces the brand. Kelly emphasizes that prioritizing people and employee morale is the true foundation that allows the revenue to follow. Tune in now to hear how to transform your sales strategy by focusing on the total customer experience!

This episode of Power Women of the Trades features Elaine Damschen, who shares her honest story after selling the business she co-founded, Mainstream Electric, Heating, Cooling, and Plumbing, to private equity. Elaine discusses the unexpected identity crisis and subsequent healing process following the sale, emphasizing the importance of having a true exit strategy. Now a #1 international best-selling author, Elaine introduces her self-published book, Made in Vietnam, where she shares her deep personal journey of reconciliation after learning the truth of her parents’ wartime love story. Ultimately, she promotes the concepts of "love in action" and "visible leadership" as essential to success and team morale. Tune in now to hear Elaine's story of healing, purpose, and entrepreneurship.