This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technician interaction in the home. She highlights the importance of using data to track performance breaks and support employee morale, noting that call center staff are the essential "ambassadors" of the brand. Kelly also advises on how to counter technician negativity toward affiliate leads by ensuring strong training and transparent data practices. Tune in now to learn how to optimize your entire service process and boost your close rates!

This episode of Power Women of the Trades features Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation for the home service industry. Kelly recalls the story of meeting Cassie and Kailee at a Nexstar marketing workshop, where she was instantly struck by their energy and passion for the trades. She shares her personal journey from cashier to marketing executive, arguing that successful marketing requires the drive to connect with people. The conversation stresses that marketing is not just advertising; it is the entire customer journey, from the first call to the technician's handshake, which reinforces the brand. Kelly emphasizes that prioritizing people and employee morale is the true foundation that allows the revenue to follow. Tune in now to hear how to transform your sales strategy by focusing on the total customer experience!

This episode of Power Women of the Trades features Elaine Damschen, who shares her honest story after selling the business she co-founded, Mainstream Electric, Heating, Cooling, and Plumbing, to private equity. Elaine discusses the unexpected identity crisis and subsequent healing process following the sale, emphasizing the importance of having a true exit strategy. Now a #1 international best-selling author, Elaine introduces her self-published book, Made in Vietnam, where she shares her deep personal journey of reconciliation after learning the truth of her parents’ wartime love story. Ultimately, she promotes the concepts of "love in action" and "visible leadership" as essential to success and team morale. Tune in now to hear Elaine's story of healing, purpose, and entrepreneurship.

This episode of Power Women of the Trades features Jen McKee, Founder of Keehart Marketing, providing crucial insights into modern social media strategy for trade businesses. Jen emphasizes that the goal of social media must be to create authentic, engaging content that shows up in the news feed and builds trust, rather than just seeking high scroll counts. The discussion highlights why being visible across multiple platforms and embracing consistency and community involvement are ultimately more valuable for growth than relying on isolated ad campaigns. Tune in now to hear how to transform your online presence and drive measurable business growth!

Welcome back to Power Women of the Trades with Cassie and Kailee! This week, we welcome Jen McKee, Founder of Keehart Marketing, an award-winning force in social media for plumbing and HVAC businesses. Jen delivers invaluable insights on transforming boring company accounts into platforms that skyrocket engagement and drive revenue. We dive into the critical do's and don'ts of content creation, how to strategically leverage AI for exponential growth, and the necessity of taking calculated risks to maximize both your business and personal brand. Listen now to learn how to transform your socials and maximize your potential!

Marking an exciting evolution for the show, Power Women of the Trades welcomes Kailee McCrary, Director of Social Media at Quality Heating, Cooling, Plumbing & Electric, as its new co-host. Cassie and Kailee discuss the foundational mission of the podcast and the years of growth that prepared Kailee to step into this leading role. Kailee reveals her unexpected transition from planning a sports marketing career to finding immense purpose in the trades. The entire episode serves as an excellent piece of motivation, proving that dedication and a willingness to step outside one's comfort zone can lead to extraordinary professional fulfillment.

This episode of the Power Women of the Trades podcast features Paige Knowles ("All Trades Paige"), a young HVAC technician, author, and advocate dedicated to promoting trade careers.

Paige shares her unique path into the industry, starting as a straight-A student who chose a high school plumbing program, where a supportive instructor became a crucial mentor. She dives into how she successfully balances her career as a commercial HVAC technician with her primary mission as an advocate. Hear how she leveraged her skills to author and illustrate her own children books (like Let’s Replace a Showerhead) to introduce basic home skills and career awareness to children early.

Are you ready to support the next generation of tradeswomen and men? Listen now to hear Paige's full story, to learn more about her books and advocacy work. Don't forget to like, subscribe, and share this episode to help spread the word about the incredible opportunities waiting in the trades!

Interested in purchasing any of Paige's books? Check the links below!

1) https://www.amazon.com/Plumber-Paige-Snake-Drain-Bathroom/dp/B0CP41QXK3/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=iHRGy&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=T4CXE0NG4AVRTZ59XWZR&pd_rd_wg=n8MAB&pd_rd_r=3937627a-0969-42c2-8103-e9680913fc13&pd_rd_i=B0CP41QXK3&psc=1

2)https://www.amazon.com/Plumber-Paige-Running-toilet-Bathroom/dp/B0B7QDFV12/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=ypYuo&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=JPYMW6RSECBX7G9R2MYZ&pd_rd_wg=ZR4ou&pd_rd_r=a85ef599-8e08-4142-a422-002b5685e96e&pd_rd_i=B0B7QDFV12&psc=1

3) https://www.amazon.com/Plumber-Paige-Lets-Replace-Shower/dp/B09BYDSSZJ/ref=pd_bxgy_d_sccl_2/130-6725520-6356810?pd_rd_w=OjV0K&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=EKGX0AMW2WCPV5GNGAA9&pd_rd_wg=01OTC&pd_rd_r=63c3c400-fa8c-4af6-898e-dc50ff3532ab&pd_rd_i=B09BYDSSZJ&psc=1

In this episode of Power Women of the Trades, hosts Cassie and Heather sit down with Robin Cody, the Director of Marketing and HR for Cody and Sons Plumbing, Heating and Air in Dallas, Texas. Robin shares her unique journey, from joining the family business 11 years ago to helping it grow from 5 to 40 employees. She discusses the challenges of wearing multiple hats and the value of professional networks like the Torch Network for getting honest advice on new software and products. The conversation gets real about the current economic climate. Robin and the hosts agree that this year has been "weird" and challenging for the industry. They discuss how companies must pivot their marketing strategies, moving away from a steady flow of business to more old-school methods like trade shows and lead generation services to keep the board full. Robin also highlights the vital support she's found in women's groups like the Women in HVACR and the Lady Titans, emphasizing the importance of community in the trades. Tune in to hear how one company is navigating market changes with smart marketing and a focus on community.