This one is for all the UX, market research, data science, CX researchers, and many other insight generators including JTBD researchers, analysts and consultants. As a researcher or analyst, no doubt you are already fueling all sorts of decisions with your studies. You make real impacts on product development and delivery that are worth celebrating. That's one truth. The other often overlooked truth is that too many of the most crucial customer insights that you share fail to drive what's next. In spite of everyone's hard work and the best intentions, they're not applied to projects, backlogs, or road maps during the time frame of a study.

Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com with 20+ years of experience in product research and the author of the book "Stop Wasting Research".

There are a lot of books out there about how to conduct research using all sorts of methods. This book is not one of them. Instead, stop wasting research is about how to get more value from any type of customer research that's already being conducted in your organization.

Links:

- Linkedin

- Website

- Blog

- Book

Today, we welcome Yael Mark.

Yael is a product consultant with Extra Product Brain, where she provides fractional product manager services for software products. Her specialty is in behavioral economics and customer behavior, something that is certainly relevant to product management.

Today, we welcome back Dr. Bart Jaworski.

In addition to being an experienced and full-time product manager, Bart is an author of the book, Next-Gen Product Management, and an entrepreneur as he offers multiple courses for product managers on DrBartPM.com

He’s also a super funny guy with the best memes on LinkedIn.