In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.

• Why our brains crave complexity and resist simple strategies
• How I realized that 80% of my revenue was coming from just 20% of my offers
• Why marketing multiple offers at the same time is usually holding you back
• What I actually recommend focusing on in your stories, emails, funnels, and ads
• How the 80/20 rule applies to your customer base, not just your offers
• Why repetition is necessary for growth, not something to avoid
• How simplifying your focus removes fluff and creates real momentum

If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working.

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format here

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s

In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success.

• Why feeling “behind” often means you’re not ready yet
• How capacity, systems, and support affect sustainable growth
• The danger of rushing success before you can hold it
• A reframe: making your current income level easier first
• Asking “what am I meant to learn?” instead of “why me?”

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format here

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins.

1. How I used to run Black Friday and Cyber Monday—and how 2025 was intentionally different
2. The structure of my five-day deals, Cyber Monday pivot, and overall November strategy
3. Revenue breakdowns, customer data, and why I don’t count contracted revenue
4. The emotional reality of missing a major sales goal after months of preparation
5. What I learned about overcomplicating sales and why simple strategies scale better
6. How this experience is shaping my Black Friday plans for 2026

1. Kajabi 30-day free trial + 2 bonuses
2. 150 Free Hooks
3. List Building 101
4. Manychat
5. IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Now on YouTube

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Are you wanting to make waves in your industry, push the envelope, and change the way things are done...