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ReGen Brands Podcast

ReGen Brands Podcast

Auteur(s): Regen Brands Podcast
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 The ReGen Brands Podcast is a place for brands, retailers, investors, and other food system stakeholders to learn about consumer brands supporting regenerative agriculture and how they’re changing the world. The ReGen Brands Podcast is hosted by Kyle Krull & Anthony Corsaro.ReGen Brands Podcast Gestion et leadership Hygiène et mode de vie sain Économie
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  • #117 - Stacy Cushenbery @ Oatly - Driving Regen Impact With Miller Partnerships & Per Acre Payments

    #117 - Stacy Cushenbery @ Oatly - Driving Regen Impact With Miller Partnerships & Per Acre Payments
    Oct 3 2025

    On this episode, we sit down with Stacy Cushenbery, Senior Manager for Global Regenerative Agriculture at Oatly, to unpack how one of the world’s most recognizable plant-based brands is tackling regeneration at scale.

    We explore why Oatly chose an “equivalent acres” approach instead of chasing identity-preserved sourcing, and how that decision balances procurement flexibility with landscape-level impact. We dive into why mill partners are the hidden backbone of their program — organizing farmers, shaping agronomy plans, and making regen real on the ground.

    Stacy shares the nuts and bolts of what practices Oatly is paying farmers to adopt, how much support they receive, and what the company has learned about building trust and iteration into the process. And finally, we go inside the business model — how Oatly calculated program costs down to a cost-per-liter of oat milk and embedded those expenses directly into procurement budgets.

    It’s a conversation about pragmatism meeting ambition, about turning lofty sustainability goals into operational reality, and about how brands can work across systems to create genuine impact.

    Episode Highlights:

    🌍 Working towards system-level change in their regional supply sheds

    🌾 Incentivizing regen practices in their two main sourcing regions

    💡 Choosing mass balance impact over a segregated sourcing approach

    🤝 Partnering with mills as the backbone of farmer engagement

    🧑‍🌾 Supporting farmers with flexible, farmer-choice practice menus

    🌱 Incentivizing farmers with per-acre payments for practice adoption

    📈 Mapping sustainability costs down to cost per liter of oat milk

    🛠 Embedding regen incentive costs into the procurement budget

    📺 Educating consumers through authentic farmer storytelling

    🎯 Calling for recognition of the true cost of food to drive change

    Links:

    Oatly

    Regrow Grain Millers

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    1 h et 10 min
  • #116 - Chris Tolles @ Yard Stick - Making Soil Carbon Measurement Faster, Cheaper, & Easier

    #116 - Chris Tolles @ Yard Stick - Making Soil Carbon Measurement Faster, Cheaper, & Easier
    Sep 19 2025
    On this episode, we're digging deep into why measuring soil carbon is so essential but so difficult, and what it takes to make it faster, cheaper, and easier. We’re joined by Chris Tolles, Co-Founder and CEO of Yard Stick, a soil carbon measurement company that's helping unlock the data needed to scale regenerative agriculture by affordably and accurately delivering the ground-truth data that proves the ROI of regenerative practices. Chris walks us through the graph that convinced him soil carbon was the climate solution to bet on — and why most current measurement methods are too expensive, too slow, or too inaccessible to meet the moment. You'll learn how Yard Stick's field-based spectroscopy technology changes the game, and why ground-level measurement will always matter more than watching from space. We also explore how Yard Stick is working with carbon project developers, land funds, and food brands — why these partners want the data, how they're using it, and what outcomes its helping them achieve. Plus, Chris tells us what it actually looks like to measure soil carbon on a thousand-acre farm, he gets real about the limitations of consumer demand to spur a regenerative revolution, unpacks the driver behind the underfunding of nature-based climate solutions, and shares his perspective on what the voluntary carbon market might look like in 10 years. Episode Highlights: 🌍 Improving soil carbon measurement to help reverse climate change 🧲 The one powerful graph that created his soil carbon conviction 💰 Why measuring soil carbon costs so much today 🧪 Replacing costly lab analysis with real-time soil spectroscopy 🤝 How they work with project developers, investors, and brands 💪 Reducing supply chain volatility with soil health insights 📉 Why nature-based solutions are still underfunded 💭 What will the voluntary carbon market look like in 10 years? 👀 Unpacking the bearish case for regenerative consumer demand 🌽 Embracing paradox and finding the “both and” Links: Yard Stick Soil Carbon Capacity + Cost Graph Image Soil Carbon Capacity + Cost Graph Study Yard Stick Probe In Action Video Yard Stick Efficacy Scientific Paper Soil Health Institute’s ECONOMICS of Soil Health Systems on 30 U.S. Farms NYC Climate Week Soil + Ag People Walk/Run Voluntary Carbon Market (VCM) Measurement, Reporting, Verification (MRV) Rhode Island School of Design (RISD) Soil Health Institute Clear Frontier SLM Partners General Mills Organic Valley Regrow Perennial Maui Nui Sol Simple Carbon Removal Certification Framework (CRCF) Carbon Border Adjustment Mechanism (CBAM) Indigo Ag Verra (Carbon Registry) Quantis Science Based Targets Initiative (SBTi) Agriculture, Forestry, and Other Land Use (AFOLU) If you find this content valuable, please consider donating to support our work Follow ReGen Brands on LinkedIn Subscribe to the ReGen Brands Weekly newsletter
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    1 h et 41 min
  • #115 - Kristina Tucker @ The Republic of Tea - Piloting Regenerative Innovation In Tea & Herbs

    #115 - Kristina Tucker @ The Republic of Tea - Piloting Regenerative Innovation In Tea & Herbs
    Sep 12 2025

    On this episode, I’m joined by Kristina Tucker, the longtime Minister of Enlightenment at The Republic of Tea.

    We explore the brand’s 30-year journey from launching the first certified Organic tea in 2003 to piloting new Regenerative Organic Certified® SKUs today. Kristina shares how the company sources over 400 teas and herbs from more than 80 growing regions, and what it takes to balance innovation, ingredient integrity, and supply chain complexity at scale.

    We dive into how regenerative fits into their historical sourcing evolution — from organic to biodynamic to ROC™ — and why the brand is taking a thoughtful, "wait and learn" approach to rolling out regenerative products across their massive catalog.

    You’ll also hear about the product, packaging, and business decisions that have contributed to their success and longevity in the tea category, their super unique fax-based origin story, and their commitment to supporting smallholder farmers across the globe.

    So pour yourself something to sip on and get ready to learn about this Republic and its Ministers, Ambassadors, Citizens, and Embassies.

    Episode Highlights:

    🌿 Launching the first certified Organic tea in 2003

    📦 Sourcing 400+ teas and herbs from over 80 growing regions

    🌍 Why they have Ministers, Ambassadors, Citizens, and Embassies

    🌱 Introducing 3 new Regenerative Organic Certified® SKUs

    🧑‍🌾 Supporting smallholder, single-origin herb farmers across the globe

    🌾 Navigating volume constraints to responsibly scale regen sourcing

    🫖 Delivering 30+ servings per SKU in shelf-efficient steel tins

    📊 Offering customizable assortments for retail partners

    📈 Launching 10–20 new SKUs annually

    👏 Supporting female farmer leadership in Sri Lanka

    Links:

    The Republic of Tea

    Ministers, Ambassadors, Citizens, and Embassies

    The Republic of Tea Book

    Regenerative Organic Certified®

    Ethical Tea Partnership (ETP)

    Women of Tea Sri Lanka Program

    If you find this content valuable, please consider donating to support our work

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    1 h et 6 min
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