Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind.

This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.”

Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.)

In this episode, I share:

The real reason The Collective never worked for me (even though it looked shiny on the outside).

Why ignoring your own values in favour of business “rules” will always bite you in the arse.

How I handled closing it down with integrity, and turned it into an opportunity.

The surprisingly liberating power of changing your mind in public.

If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip.

✨ Journaling Prompts to Take This Deeper:

- Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good?

- What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength?

- If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now?

If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show.

💡 Links & Mentions:

Workshops
– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshops

The Coaching Business Academy

If you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy

We’ve all been there. You’re scrolling Instagram, checking out someone else’s shiny new program, their sold-out launch, or their glossy website, and suddenly, what you’ve built feels… small. Messy. Not enough.

That’s comparisonitis. And here’s the truth: it’s a game you’ll never let yourself win. Because every time you get close to what once felt “enough,” your brain moves the goalposts.

In this episode of ReWild Your Business, I’m breaking down why comparisonitis is such a creativity killer, how it's the theif of courage. Mimicking someone else’s highlight reel will always water down your own brilliance. More importantly, I’ll share how to flip the script, shifting from comparison into connection, so you can reclaim your energy, originality, and confidence.

If you’ve been caught in the trap of measuring your work against someone else’s yardstick, this one’s for you.

✨ Here are the three journaling prompts I share in this episode to help you step out of the comparison trap:

1. Where in my business am I measuring myself against someone else’s definition of success?

2. If I stopped comparing myself to others, what would I create differently today?

3. What would my business look and feel like if I only played by my own rules?

And don’t forget, my upcoming workshop All of You: The Unapologetic Art of Showing Up Unedited is happening on September 30th. If this episode resonated, you’ll love diving deeper with me there. Register here

Monthly Workshops: gillmoakes.com/workshops

The Coaching Business Academy: gillmoakes.com/academy

Private Coaching: gillmoakes.com/private-coaching

If only marketing were as simple as the shiny promises we see all over the internet, right? Post more, and the clients will come. Nail your branding, and sales will magically happen. Go viral once, and you’re set for life.

I wish those things were true. But they’re not. And believing them? That’s what keeps too many brilliant women stuck, burned out, or chasing shortcuts that don’t actually build sustainable businesses.

In this episode of ReWild Your Business, I’m mythbusting the biggest lies we’ve all been sold about marketing and showing you what actually works instead. We’ll dig into:

- Why posting more is not a strategy (and what to do instead).

- The truth about branding and why it doesn’t sell for you.

- Why chasing virality is fool’s gold.

- How clarity and repetition really work in your marketing.

- The difference between “aligned” and “effortless” marketing.

- And why there is no single magic blueprint that works for everyone.

Here’s the truth: marketing isn’t a magic trick, and it isn’t effortless. It’s about building real relationships, creating resonant messaging, and choosing strategies that fit you, your values, and your people. That’s the long game.

If you’re ready to stop buying into the myths and start building a marketing ecosystem that actually sustains you, this episode will set you straight.

1. Where am I secretly hoping marketing will be easier than it really is?

2. Which of these myths have I been buying into, and what has it cost me?

3. What’s one bold, uncomfortable marketing move I’m willing to try this week to actually connect with my people?

'All Of You' - The Unapologetic Art Of Showing Up Unedited

If you want to finally grow your business doing the work you love by attracting clients you adore... THIS is the workshop for you. It's the secret to building deeper relationships built on a level of trust that nothing but your true, unedited self can develop...

📅 30th September 2025, 5pm UK / 12pm EST / 9am PST

Book Now - places are strictly limited as I open a 7 day pop up WhatsApp group for each workshop to support you in implementing what you learn...

🔗 https://gillmoakes.com/all-of-you